Contently

OCTOBER 19, 2018

They all wanted to know why someone from marketing and editorial was creeping on their session. “Well,” I said, “the marketing department thought it would benefit me to sit in on some of the SDR on-boarding process. When I write for our site, I’d like to be able to draw from a knowledge of what your team needs.”

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. In content marketing, do we write for search engines or for readers? ” And it’s proven by a recent study by Neil Patel’s team that human-generated posts were, in addition to being satisfying, more effective. Whether B2C or B2B.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Customer Experience Matrix

MARCH 11, 2017

One of my favorite factoids comes from a Computerworld survey in which IT managers placed marketing technologies at 20th of 28 items on their priority list. But the disconnect between corporate IT and marketing technologists could be more than simply amusing. This also reduces marketing autonomy. Maybe both.

Enterprise Management 149

Enterprise Management Marketing Management Marketing Proposals Paper 149

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

chiefmartech

AUGUST 2, 2022

It’s hard to inventory all of the ways in which technology is now embedded in marketing and not conclude that we’re past the “we should probably go digital someday” stage of things. But when does a marketing department qualify as being transformed into digital? It’s an interesting question.

Digital Transformation 106

Digital Transformation Marketing Proposals SMS Zoominfo 106

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 113

Work Management B2B Marketing Marketing Management Paid Search Agency 113

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ActiveDEMAND

AUGUST 24, 2021

They want to dictate keywords used, they have opinions on bid strategies, and they’re constantly trying to control marketing strategy that is outside of their depth. In these cases, it’s best to be up-front with your concerns directly with the client. They hired you in the first place because you’re the expert.

Marketing Proposals 81

Marketing Proposals Paid Search Agency Advertising Agencies Work Management 81

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Back to top ) Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read Benefits of a playbook A playbook provides a structured approach to achieving sales goals. Create customer personas Work with the marketing department to develop detailed customer/buyer personas.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. That’s where good SEO agencies come in.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Tomorrow People

DECEMBER 13, 2018

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. Much of our focus is on creating the right content to appeal to our B2B customers , but the tips here will be applicable to nearly every marketer.

Work Management 179

Work Management Marketing Management Service Trends 179

Vision Edge Marketing

JANUARY 18, 2018

Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept. While we work with firms of all types in all industries around the world, for this experiment we focused on our sweet spot of mid-Market global US-based B2B companies.

Account Based Marketing 132

Account Based Marketing Research Planning ABM 132

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Convince & Convert

APRIL 24, 2014

Sharing over 100+ posts/tweets over the course of a day is no easy feat, but their efforts and communications made the BAA’s Facebook posts and tweets the go-to source for official information. Throughout the event, the mix of content was well thought-out and timed according to what was most relevant at the moment.

Social Media 140

Social Media Media Case Study Case Studies 140

Martech

SEPTEMBER 23, 2022

In any case, I think you’ll agree that in nearly every instance, the main reasons for any of those ventures failing were: No capital. If this sounds familiar, you might be among the many marketers who’ve experienced similar pain when trying to build a marketing technology stack. Terrible execution. billion by 2024.

Work Management 107

Work Management Marketing Management Ad Building Budget Programs 107

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 277

Paid Search Agency B2B Sales Marketing & Strategy CMO 277

Convince & Convert

NOVEMBER 16, 2015

Yes, of course you want to get something in return for your efforts. After all, content marketing results in three times as many leads as other types of marketing (but costs 62 percent less). Two of the best PR tools you can leverage are customer testimonials and case studies. highlight to tweet).

PR 140

PR Marketing & Strategy Practices Business 140

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. “Can you drive more leads at a lower cost?”. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. 4) Nail your key markets first. It’s important to understand that there is no one size fits all strategy for influencer marketing.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. It’s a common scenario in the business world.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

BOP Design

OCTOBER 11, 2017

For many B2B marketing professionals, your job isn’t done once a lead is generated or captured via a website form or inbound phone call. In the B2B space, many marketing professionals are also required to wear a sales hat and tasked with nurturing leads from a qualified prospect to a sales-ready opportunity to a closed deal.

Sales Qualified Leads 49

Sales Qualified Leads Marketing Leads Lead Scoring Lead Ranking 49

Contently

APRIL 23, 2020

As marketers, our top priority right now should be helping our audience overcome the challenges they face. As a marketer, think of yourself as in public service. If you’re in marketing or technology, help people figure out how to work more effectively together. ” Nothing about our current situation is usual.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

KoMarketing Associates

AUGUST 2, 2016

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Similar to general, SEO competitive analysis , we were looking to determine how active and (visibly) successful competitors are with their content marketing programs.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

ClearVoice

APRIL 24, 2020

They are often used during a company’s proposal process, as part of a business plan or even used to introduce potential investors to an emerging brand. How can we get to the point — without losing the point of the proposal or the plan? Through an executive summary that follows the best practices, of course.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. Unsure about the validity of their business case. The Opportunity for Marketers and Sales Teams. Uncertain they’ll get the outcome they want.

Buy 77

Buy B2B Peer-to-peer Work Management 77

AccuData

JANUARY 3, 2021

Everyone who would like to turn into a nurse at a later date has been completing a three-year general nursing training course considering that the commencing of the calendar year. The completion from the exercising can sample apa research proposal be described as condition evaluation. The necessities vary according to the job.

Marketing Proposals 40

Marketing Proposals Fulfillment Sample Case Studies 40

AccuData

JANUARY 3, 2021

Everyone who would like to turn into a nurse at a later date has been completing a three-year general nursing training course considering that the commencing of the calendar year. The completion from the exercising can sample apa research proposal be described as condition evaluation. The necessities vary according to the job.

Marketing Proposals 40

Marketing Proposals Fulfillment Sample Case Studies 40

AccuData

JANUARY 3, 2021

Everyone who would like to turn into a nurse at a later date has been completing a three-year general nursing training course considering that the commencing of the calendar year. The completion from the exercising can sample apa research proposal be described as condition evaluation. The necessities vary according to the job.

Marketing Proposals 40

Marketing Proposals Fulfillment Sample Case Studies 40

Hubspot

JANUARY 13, 2021

Risks: How risky is your proposal and what is the risk-to-return ratio? Here’s an example outline for a presentation where the head of the marketing team is proposing course offerings as a new lead generation channel. In this case, leave room after each section of your presentation to discuss what was covered.

Tips 100

Tips Marketing Proposals Peer-to-peer Case Studies 100

Exo B2B

NOVEMBER 8, 2018

Creating content is a crucial aspect of any digital marketing strategy. This is where a marketing study will make all the difference. Understanding the market and its clientele makes it possible to draw a better portrait of the average reader, or additional portraits. Offer to download a guide or a case study.

Tips 45

Tips Marketing Proposals Case Studies SEM 45

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

ClearVoice

JUNE 23, 2020

Testimonials are a fundamental of marketing. If you’ve ever put out a request for proposals, you probably got testimonials in the sales decks you received. And as a brand marketer, agency or individual consultant, at some point in your life, you’ll need testimonials written on your behalf. In proposals. In native content.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Integrated B2B

JANUARY 27, 2020

Although winning deals is normally considered the job of the sales team, how can the marketing team contribute to this crucial KPI? If you’ve done the analysis, and your win rate is at or even below the industry standard, you might want to consider how account-based marketing (ABM) can boost revenue results.

Account Based Marketing 52

Account Based Marketing Work Management ABM Paid Search Agency 52

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 161

Paid Search Agency B2B Sales Marketing & Strategy CMO 161

ClearVoice

JULY 16, 2019

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. One of the critical lessons I’ve learned [from that experience] is to not give free work — especially if you have the winning case studies, client portfolio, work samples, and expertise to prove your salt.”.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

AccuData

JUNE 14, 2021

Concentrating my query on the effectiveness of the Mexican anti-corruption laws, I compared the Mexican corruption case to the utopic states proposed by Aristotle in The Politics and Plato in The Republic. The course of was fulfilling in each sense and I confirmed that doing that kind of analysis is what I need to do sooner or later.

Lock-In 40

Lock-In Case Studies Marketing Proposals Fulfillment 40