ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

AUGUST 12, 2014

» Social Media Case Studies audience engagement community contagious content content marketing practical value content viral content' In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content. But why is that?

Practices 132

Practices Viral Marketing Case Study Case Studies 132

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.”

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 118

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. This data can inform content strategy and community management practices. Trend 8: Virality Kicks Up Through Automation We all want to go viral. Personality is original.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments.

Brand Identity 110

Brand Identity Branding Marketing AI Social Media 110

SmartBrief - Marketing

DECEMBER 4, 2023

Although you might think adding influencers to your experiential marketing plan is as simple as sending an invite, that is rarely the case. Ray is recognized as a leader in the special events industry and an innovative thinker in the Philadelphia community and beyond.

Paid Search Agency 72

Paid Search Agency Planning Advertising Agencies Work Management 72

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Zoominfo

MARCH 14, 2018

Jay is a favorite in the marketing community, and today we tell you why. You’re competing against your customers’ friends and family and viral videos and cute puppies. Learn the seven shifts that make your company faster, smarter, and more social, each explained with case studies, useful tips, and actionable implementation advice.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Content Standard

JULY 29, 2016

“Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. So what exactly is the reason this video went viral? It’s not magic.

Viral Marketing 40

Viral Marketing Content Case Studies Customer Surveys 40

Outgrow

AUGUST 6, 2021

Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. Give a Sneak-Peek Into Groundbreaking Client Case Studies. Client case studies with catchy headlines act as a wonderful lead generation idea.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Engage with Reddit Communities Immerse yourself in relevant Reddit communities (subreddits) to foster meaningful discussions and connections.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Build a loyal community with newsletters. Instead of taking the popular route of creating an online course , Monica wanted to explore creating a community.

Communities 76

Communities Newsletter Blogger Landing Pages 76

FunnelEnvy

DECEMBER 11, 2023

Here are some examples: Awareness Stage Educational videos, explainer videos, and brand videos Interest Stage Webinars, how-to videos, and product demos Consideration Stage Testimonials and case studies, detailed product demos, and comparison videos Decision Stage FAQ Videos, customized product demos, and consultation offers.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Zoominfo

OCTOBER 5, 2022

Here’s TikToker @zaidlepplin’s viral video on the topic: @zaidleppelin On quiet quitting #workreform ♬ original sound – ruby As early as 1958, management guru Peter Drucker identified the need to create engagement in the workforce. In the worst-case scenario, there will be direct conflict. What is Quiet Quitting?

Customer Satisfaction 130

Customer Satisfaction Work Management Marketing Management Training 130

SmartBrief - Marketing

DECEMBER 4, 2023

Although you might think adding influencers to your experiential marketing plan is as simple as sending an invite, that is rarely the case. Ray is recognized as a leader in the special events industry and an innovative thinker in the Philadelphia community and beyond.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Our templates are designed for a wide range of use cases and are fully customizable. These are great examples of tried and tested pre-launch marketing secrets.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Exo B2B

NOVEMBER 28, 2023

When was the last time an article published on LinkedIn went viral? Website content, whether it’s an informative blog, compelling case studies or useful resources such as a newsletter or videos, is a prime source. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Oh, one more thing.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Sprout Social

MARCH 9, 2023

What is the function of corporate communication? The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve. Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song.

Public Relations 108

Public Relations PR Thought Leadership Advertising Agencies 108

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Case studies and client testimonials can go a long way here. At this point in the Web 2.0 When a customer needs a specific problem solved, providers want to be the first name they think of Googling.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. According to 72% of our LinkedIn community , the answer is yes. Every now and then a viral hot take will try to force hashtagging into an early grave.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

KoMarketing Associates

DECEMBER 21, 2017

People think content, particularly visual content, has to be hard and Matt does a nice job showing that isn’t always the case. In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. 40 Technical SEO Mistakes — SEMrush Study. This SEMrush study analyzed 1.6

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Tomorrow People

NOVEMBER 6, 2020

Their study of more than 35,000 consumers also revealed that: 80% believe employee health should be a key priority for companies. This truly viral campaign captured the lockdown mood perfectly, combining boredom-busting creativity with a tribute to the arts: a major casualty of the pandemic. Community: Localizing the experiences.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Sharing today’s top marketing strategies with a community of 100k and growing. Are you ready?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” My expertise, however, is online community outreach and engagement. ” Mizuno running long tail outreach marketing case study.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

JULY 20, 2016

It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dress saw a whopping 560 % increase. The results revealed the top 10 emotions for viral images as shown below: An obvious trend? happiness and admiration).

Viral Marketing 28

Viral Marketing Analysis Content Youtube 28

Envy

JANUARY 17, 2022

Case in point, 72% want brands to be positive contributors to society , and 53% say they feel connected to a brand whose values align with their own. An Australian study carried out in early 2020 found that trust and brand reputation were as or more important to consumers than price when it came to making purchasing decisions.

Ad Building 118

Ad Building Startups Paid Search Agency B2B 118

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. Again, it’s often just a case of using your common sense and knowing when to stop.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Brandpoint

JUNE 3, 2020

Jon will be speaking on a virtual panel at the SMSS session “ Creating Meaningful Social Media Relationships through Content ,” where the panelists will be discussing best practices and case studies on topics related to relationship building and brand trust and loyalty. 100% agreed!

Social Media 93

Social Media Media Multi-Channel Content 93

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. According to a study by Stackla , 79 percent of people say user-generated content highly impacts their purchasing decisions. Create Brand Specific Hashtags.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Hubspot

AUGUST 20, 2018

Studies show that people rely on emotions, rather than information, to make decisions. Studies show that good news and positive content spreads faster on social media than any other type of content. A 2007 study revealed that feelings of empathy lead to altruism and the motivation to act on behalf of others.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Outgrow

DECEMBER 17, 2020

Since the virus went viral , marketers started looking for new ways to communicate with their audiences. As marketers, we were keen to know how the marketing community is adapting to the new normal. 40% of content marketers have allotted more resources towards creating content for social media and online communities.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

B2B Marketing Savvy

AUGUST 27, 2009

Hoping this summary case study will prompt some feedback and additional learning as others plan first-time social media experiences. A virtual marketing community operating from multiple offices/multiple time zones. Surprising barriers and complexity… unexpected epiphanies…. A skittish legal department.

Case Study 40

Case Study Case Studies Barriers Buzz 40

Outgrow

AUGUST 13, 2022

How to choose the right platform for community building. Having written a number of thorough marketing guides as well as numerous data-driven SEO research studies – Tim eagerly shares his expertise by giving live talks at numerous digital marketing conferences around the world and writing blog posts on the Ahrefs Blog.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Biznology

AUGUST 7, 2019

Microsoft had launched HoloLens showing how Case Western was treating Anatomy. In both cases, only one class member used the headsets. You look at a demo of one thing, and you immediately start thinking of other ways it can be used: in this case, entertainment and communications immediately came to mind.

Allocation 112

Allocation Display Paid Search Agency Training 112

Sprout Social

JUNE 25, 2019

Social media is so much more than clever captions and chasing the white rabbit of “going viral” (ugh). The same rings true when it comes to growing communities or engaging customers. Community management. Creating engaged, active social communities is one of the most rewarding yet time-consuming aspects of social media.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Social Agency Social Media 93

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Buzz Marketing. Field Marketing. Global Marketing. Guerrilla Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101