Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. When combined with social media, SEO can amplify your brand message and build a community of happy customers.

Social Media 159

Social Media SEO Cost Per Click Media 159

SocialPilot

FEBRUARY 26, 2024

Recent studies show that the organic reach of your post among your connections is only 1%. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. Low-level content will also get less traction; only high-quality content will reach virality.

Linkedin 80

Linkedin Tips Lead Scoring Lead Ranking 80

Sprout Social

JUNE 21, 2022

When I decided to study computer science and sometimes found myself in massive classrooms with only a handful of women, I wasn’t surprised. By the time I left for college, almost every teenager had a laptop and I knew I wanted to study computer science. Finding solidarity through Community Resource Groups.

Differentiation 97

Differentiation Software Peer-to-peer Communities 97

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Build a loyal community with newsletters. Instead of taking the popular route of creating an online course , Monica wanted to explore creating a community.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 14% use advanced analytics, and that percentage has been constant for each year of the study.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Content Standard

JULY 29, 2016

“Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. So what exactly is the reason this video went viral? It’s not magic.

Viral Marketing 40

Viral Marketing Content Case Studies Customer Surveys 40

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments.

Brand Identity 111

Brand Identity Branding Marketing AI Social Media 111

Convince & Convert

AUGUST 12, 2014

» Social Media Case Studies audience engagement community contagious content content marketing practical value content viral content' In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content. But why is that? A Short Story.

Practices 132

Practices Viral Marketing Case Study Case Studies 132

Stevens & Tate

NOVEMBER 30, 2023

Essential Website Updates for Senior Living Communities According to a study by the Pew Research Center, as of 2021, 73% of adults over the age of 65 in the United States use the internet. This article will explore key website updates that senior living communities should consider. Continue to read here. Continue to read here.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. This data can inform content strategy and community management practices. Trend 8: Virality Kicks Up Through Automation We all want to go viral. At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.”

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 120

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community. They achieved a remarkable 13.4%

Social Media 89

Social Media Social Marketing Marketing & Strategy Marketing Strategy 89

ClearVoice

JANUARY 26, 2024

Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service? This means shoring up your search visibility is critical.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 14% use advanced analytics, and that percentage has been constant for each year of the study.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Engage with Reddit Communities Immerse yourself in relevant Reddit communities (subreddits) to foster meaningful discussions and connections.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns.

Stats 139

Stats Planning Paid Search Agency User-Generated Content 139

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

SmartBrief - Marketing

DECEMBER 4, 2023

Thus, when your goal is to attract influencers to your event, you need to make it influencer-friendly, buzz-worthy, “Instagrammable” and any other adjectives that describe events that are sure to go viral on social media. Invest in creating opportunities like branded photo ops, great swag bags and unforgettable moments.

Paid Search Agency 69

Paid Search Agency Planning Advertising Agencies Work Management 69

CoSchedule

JANUARY 27, 2023

Not to mention, studying successful examples can also bring fresh ideas to your mind. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign.

Social Media 126

Social Media Social Marketing Examples Planning 126

Heinz Marketing

APRIL 30, 2022

A brand is a community of people who share the same beliefs despite how much marketers believe they have it under their control. A few ways to make this happen include putting it on the agenda, establishing communities, identifying collaborative projects, and offering a visceral experience.

Conversion 98

Conversion Effectiveness Brand Identity Branding 98

Salesforce Marketing Cloud

JUNE 28, 2022

In that post, which has since gone viral, Scott announced she had begun her gender transition journey and her pronouns are she/her. Today, members of the LGBTQ+ community are still facing oppressive systems and non-inclusive environments. According to a recent UCLA study , more than 1.6 This month is Pride Month in the U.S.,

Salesforce.com 95

Salesforce.com Viral Marketing Work Management Training 95

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. It has become a core element of marketing and sales strategies.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. According to 72% of our LinkedIn community , the answer is yes. Every now and then a viral hot take will try to force hashtagging into an early grave.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Case studies and client testimonials can go a long way here. At this point in the Web 2.0 When a customer needs a specific problem solved, providers want to be the first name they think of Googling.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. We hear you're all loving the song.

Public Relations 109

Public Relations PR Thought Leadership Advertising Agencies 109

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. According to a Pew Research study , roughly 70 percent of Reddit users come to the site for news. It’s important for publishers to be thoughtful of their audience and spend time understanding the community cultures in which they’re engaging.

Brand Identity 157

Brand Identity Branding Distribution Rules 157

Outgrow

AUGUST 6, 2021

Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. Give a Sneak-Peek Into Groundbreaking Client Case Studies. Client case studies with catchy headlines act as a wonderful lead generation idea.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

SmartBrief - Marketing

DECEMBER 4, 2023

Thus, when your goal is to attract influencers to your event, you need to make it influencer-friendly, buzz-worthy, “Instagrammable” and any other adjectives that describe events that are sure to go viral on social media. Invest in creating opportunities like branded photo ops, great swag bags and unforgettable moments.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

Hubspot

JULY 20, 2016

It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dress saw a whopping 560 % increase. The results revealed the top 10 emotions for viral images as shown below: An obvious trend? happiness and admiration). The good news?

Viral Marketing 28

Viral Marketing Analysis Content Youtube 28

Zoominfo

MARCH 14, 2018

Jay is a favorite in the marketing community, and today we tell you why. You’re competing against your customers’ friends and family and viral videos and cute puppies. Learn the seven shifts that make your company faster, smarter, and more social, each explained with case studies, useful tips, and actionable implementation advice.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

FunnelEnvy

DECEMBER 11, 2023

Here are some examples: Awareness Stage Educational videos, explainer videos, and brand videos Interest Stage Webinars, how-to videos, and product demos Consideration Stage Testimonials and case studies, detailed product demos, and comparison videos Decision Stage FAQ Videos, customized product demos, and consultation offers.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Zoominfo

OCTOBER 5, 2022

Here’s TikToker @zaidlepplin’s viral video on the topic: @zaidleppelin On quiet quitting #workreform ♬ original sound – ruby As early as 1958, management guru Peter Drucker identified the need to create engagement in the workforce. There are multiple studies that show that employee satisfaction directly drives business results.

Customer Satisfaction 130

Customer Satisfaction Work Management Marketing Management Training 130

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. That’s because studies suggest 68% of buyers follow brands on social media to stay informed about new products or services. But why stop there? 69%) and Facebook (.77%).

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Buffer

JULY 5, 2022

If you’re interested in building community and establishing yourself as an expert on a certain topic, an individual newsletter may be perfect for you. Culture reporter Anne Helen Peterson made a similar move when she left Buzzfeed to turn her semi-regular Sunday newsletter, Culture Study , into her full-time job.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

SmartBug Media

MARCH 8, 2022

Our #LadyBugs (that’s the name we gave our own all-woman virtual community at SmartBug®) put this list together and we’re feeling more inspired than ever to do the best work we can for our clients, partners and co-workers. Spent the past two decades studying courage, vulnerability, shame, and empathy. Writer and public speaker.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

ClearVoice

MARCH 31, 2021

According to a recent Pinterest study, travel searches on Pinterest increased 60 percent year over year, having travel search at an all-time high on the platform. In a recent study from @Pinterest, travel search is at an all-time high on the platform, and it’s holding steady. Content Marketing Research and Studies: Monthly Roundup.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132