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Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

ClickZ

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. The post Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting appeared first on ClickZ.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

I miss taking notes, studying, and most of all, learning a ton of new skills. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. Copywriting Blunders: Do You Make these 10 Common Mistakes? I don't know about you, but I miss going to school.

Class 101
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The Wikipedia test for content marketing

Biznology

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Chances are, you will find a complete absence of phrases like “best in class” and “game-changer.”

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6 Brain Triggers Copywriters Use to Drive Sales

Hubspot

In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. 6 Brain Triggers Copywriters Use to Drive Sales. Marketers and copywriters use it to create ads that command attention -- always have, always will. Did the copywriter really expect people to do this? Let me explain. High Prices.

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ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

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What is a Membership Website? (7 Examples of Successful Membership Websites)

Optinmonster

The Copywriter Underground Purpose: Problem-solving, Gathering Membership Model: Monthly or annual fee, always on The Copywriter Underground is part of The Copywriter Club’s suite of programs. Designed to help copywriters write better copy and build a more sustainable business model for themselves.

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Hire a HubSpot Writer: 6 Experts for Any Content Marketing Budget

nDash

Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. John Heinz.