Sprout Social

FEBRUARY 3, 2022

” or Nike’s “ Just Do It “), we typically imagine TV spots, billboards and old-school print ads in magazines. Tasks involved in a successful campaign include: Asking for and curating customer reviews. Gathering case studies and testimonials from existing customers to win over new ones.

Campaigns 133

Campaigns Planning Paid Search Agency Advertising Agencies 133

nDash

DECEMBER 14, 2020

I’ve published in outlets like Forbes, The Hill, and Digital Journal, and have been cited as an industry expert from sites like TechRepublic, CIO, and Time Magazine. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Risk management. Blockchain.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Scoop.it

OCTOBER 26, 2023

The answer is to leverage content curation. This post is all about how content curation will help you become a trusted authority, boosting traffic, engagement, and sales. Content curated by a Scoop.it And the most effective way to curate content and distribute it is to use a tool like Scoop.it Dive in to learn more.

Curation 95

Curation Content Thought Leadership User-Generated Content 95

Hubspot

OCTOBER 26, 2017

Check out our curated list of Goodreads ’ top ranked books about empathy, and add your favorites to your reading list. The Age of Empathy offers advice to cutthroat so-called realists: Listen to your inner ape." -- O, The Oprah Magazine. Luckily, if you’re a leader, you can teach yourself how to develop more empathy. 7) Empathy.

Amazon 76

Amazon Thought Leadership Fulfillment Curation 76

Scoop.it

APRIL 6, 2023

But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. Enter content curation. Content curation keeps your content pipeline running and your calendar active. Content curation is more than content sharing.

Curation 80

Curation Small Business Marketing Top of Funnel Business 80

Hubspot

MARCH 19, 2022

Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. If your competitors have any collateral like case studies, take a close look at it. Use carefully curated content.

Business 70

Business eCommerce Godaddy Contact Marketing 70

ClearVoice

AUGUST 1, 2019

In this case, 100% is the answer. Social Media Component: Aerie is a case study in using social media to push the envelope, differentiate from the competition, and showcase a brand’s values. The determining factor is what portion of the proceeds go to the foundation.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

ClearVoice

AUGUST 31, 2020

The average person has an attention span shorter than that of a goldfish, generally losing concentration after 8 seconds, according to a Microsoft study reported on by Time Magazine. Technologies you can use for humanized marketing. Here are 6 #MarTech tools that can do just that: #personaltouch #humanitywithtechnology Click To Tweet.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Marketing Insider Group

DECEMBER 22, 2011

Email marketers need to get back to basics: [link] – study by @ Econsultancy. Studies show social media a long way from integrated into the marketing mix. Brands, Aggregators and Journalists [link] Great post from @ markivey | focus on content and real-time curation. [link] #B2B. Adam Needles. shannonholato. SM #marketing.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Liveintent

AUGUST 9, 2022

To help, we’ll share some inspiration from these successful brand awareness campaign case studies. Reader’s Digest, which celebrated its 100th anniversary in 2022, wanted to grow the digital audience for its Taste of Home magazine. Brand awareness campaigns come in many shapes and sizes.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Hubspot

MARCH 18, 2014

Chartbeat put together a case study about New York Magazine and discovered time of day radically affects their rate of return. “[New York Magazine''s] morning crowd -- people who come at nine, ten, eleven a.m. -- basically never come back,” says Schwartz. “Whereas their five, six, seven p.m.

Correlation 28

Correlation Curation Case Study Case Studies 28

Adobe Experience Cloud Blog

AUGUST 21, 2014

The Rundown: Social Media Examiner claims to be the “world’s largest social media magazine” — and by all appearances, they aren’t lying. The posts are carefully curated, high-quality, and written by a well-known roster of impressive thought leaders. Social Media Examiner. Social Mouths.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Hubspot

FEBRUARY 11, 2016

Here are some ideas for ways that media companies can outsmart the crowd and generate more revenue from advertisers in 2016: 1) Give Advertisers and Audiences More of What They Both Want: Curated Connections. Studies over the last few years have recognized an uptick in audiences choosing to ignore advertisements.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Paid Search Agency 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Outgrow

SEPTEMBER 13, 2022

Magazine’s Top 25 Marketing Influencers Award. And so we made it, we curated the audience, we made it fun and compelling. Saksham Sharda: And speaking of clients and partners, could you name us one client that you’ve loved working with, an interesting case study about a client? Erik Huberman : Yeah.

Work Management 52

Work Management Advertising Agencies Marketing Management Paid Search Agency 52

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. But according to Google Trends, that’s not the case. It makes the case for why you’ll benefit from buying Salesforce, without you ever having to talk to a salesperson.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. But according to Google Trends, that’s not the case. Add value by guiding the user toward a solution like a relevant resource, case study, or product page.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of pitching your products or services directly, you’re sharing information that helps your audience understand and solve their problems through blog posts , case studies, infographics, and other forms of content. Consider conducting your own surveys, studies, or experiments. Unique Data. Engaging with experts.

Research 234

Research Content Marketing Work Management B2B Thought Leadership 234

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. But in most cases, social media is being used as a supplement to existing marketing efforts.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JULY 9, 2014

GrindMedia’s SURFER Magazine also launched a campaign designed to ramp up interaction going into its annual surfing awards. As the tournament began, SoccerPro.com gathered photos of people sporting national team kit and other soccer gear and developed a curated gallery.

Brand Identity 149

Brand Identity Branding Marketing & Strategy Multi-Channel 149

Hubspot

SEPTEMBER 28, 2015

The print magazine is almost exclusively written by staff or by professional journalists who contribute regularly to the magazine. Actionable, detailed content with references tends to do the best on YouMoz, and case studies or examples are particularly popular," they write. C ontributed articles run online only.

Guidelines 28

Guidelines Advertising Mediums Opinions Thought Leadership 28

NetLine

NOVEMBER 30, 2023

Create and curate content to fill in the gaps Now that the gaps in your content have been identified, you’ll need to fill those gaps by either creating content or curating it. So, consider curating some of the content you need to fill the gaps. Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Convince & Convert

APRIL 16, 2014

The human brain processes visuals 60,000 times faster than text , offering a powerful advantage to companies that can curate social media-friendly visuals that drive an immediate response. 7) Live In The Moment While there are no shortage of timely opportunities to capitalize on in social media, real-time marketing takes preparation.

Storytelling 160

Storytelling Tips Marketing & Strategy Paid Search Agency 160

Convince & Convert

NOVEMBER 28, 2010

Eventually, every company is going to have to think of itself as a TV station and a magazine. And because creating or curating content is important for all companies, it’s a book that I hope will find a broad and enthusiastic audience. Chapman (founder of DigitalDads ). Not Content for Content’s Sake.

Rules 117

Rules Content Marketing Webinar Metrics Content 117

ClearVoice

DECEMBER 19, 2019

The information they share comes directly from research labs, published studies and niche experts in the medical field, so I know I’m curating the most insightful, original data that I can as a researcher. Lean into these options when crafting case studies, customer testimonials or first-person accounts for your audience.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

Single Grain

SEPTEMBER 14, 2022

Case Studies. Case studies are an excellent way to gauge the potential of the metaverse agency. Ensure that you review any case studies on the marketing company’s website to find the challenges they accepted and the results they generated for their clients. Blockchain Magazine. The Sandbox.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Single Grain

JULY 18, 2019

Case Study: Condé Nast Traveler. Luxury lifestyle and travel magazine Condé Nast Traveler raised a few eyebrows in 2017 when it launched a closed Facebook Group called Women Who Travel. Case Study: Bannersnack. Dive Deeper: 12 High-Performing Facebook Group Engagement Tactics.

Facebook 111

Facebook Spending Webinar Metrics Paid Search Agency 111

ClearVoice

SEPTEMBER 27, 2022

Develop a personal narrative for a case study using someone from the company. Curate a cluster of topics into one sharable infographic. Convert a case study into a Slideshare presentation. Curate a list of top blogs, books, podcasts, etc., Create an opinion piece. Counter-narrative opinions work very well .

Work Management 59

Work Management Marketing Management Content Opinions 59

Webbiquity

APRIL 18, 2012

Rebecca Lieb (again) provides valuable guidance on using content aggregation and curation for marketing, noting that producing engaging content is the top challenge marketers say they face in content marketing, but “The problem isn’t (having) enough content, it’s knowing what content merits time and attention.”

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). T-Mobile Curates Web Content , June 29, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Matthew Schwartz ( @mpsjourno ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Curation 110

Curation Examples Content Paid Search Agency 110

CoSchedule

FEBRUARY 27, 2023

With in-depth guides and case studies, Matthew compiles a ton of research into every post he writes. What separates Matthew’s blog from most other SEO blogs is that he publishes well-written case studies. How to Emulate Matthew Woodward’s Blog Case studies take time and great documentation. Curate content.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Scoop.it

FEBRUARY 17, 2022

As a content marketer, you spend an exhausting amount of time on content curation and trying to figure out new topics for your social media pages and blogs. What might come to your rescue is the perfect content curation strategy that lets you gather, select, and share relevant content from various channels. Let’s explore them further.

Curation 118

Curation Social Media Email Marketing Social Marketing 118

B2B Marketing Zone Posts

OCTOBER 5, 2010

10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. To do that, curation must be part of the mix. 3D Icon Set. That’s important.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

ClearVoice

JUNE 20, 2022

Case studies. When you have a lead who’s unsure if your product or service will apply to them, send ’em a case study. A case study can be effective at any funnel stage but is most often used as a closing tactic for bottle-of-funnel (BOFU) folks. Google shares a case study about its client Swarovski.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Hubspot

APRIL 20, 2012

If you create a comprehensive resource list, it will be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves. 7) Create case studies about your most impressive clients. 7) Create case studies about your most impressive clients.

Ad Building 28

Ad Building Advertising Agencies Case Study Case Studies 28

Hubspot

MAY 26, 2021

Curate and publish helpful resource lists. If you create a comprehensive resource list, it'll be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves. Create case studies about your most impressive clients. Volunteer to be the subject of a case study.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101