Martech

MAY 8, 2024

“Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Reach and performance.

Advertisements 103

Advertisements Advertising Mobile Advertising Paid Search Agency 103

Vision Edge Marketing

FEBRUARY 13, 2024

When we’ve been asked how advantageous excellence and operational excellence differ, we compare them in terms of focus, principles, goals and measures. Use iteration to help you bridge the gap between your vision and actual capabilities, a key step towards sustained excellence. See the table in the blog article.

Work Management 232

Work Management Terms and Conditions Marketing Management Lead Scoring 232

Vision Edge Marketing

SEPTEMBER 12, 2023

Performance Measurement : Key Performance Indicators (KPIs) act as the compass for every business, indicating whether the business is moving in the right direction. If you haven’t already done so, define and track measures, metrics, and KPIs that are aligned with your business outcomes. Develop contingency plans.

Planning 226

Planning SWOT Allocation Contingency Planning 226

KoMarketing Associates

JULY 28, 2022

When selecting new martech, the majority of marketers (54%) said that integration capabilities/open API has been the most important factor taken into account. This was followed by data centralization/data capabilities (50%) and the ability to measure return-on-investment (50%). Identifying and Resolving Ongoing Martech Issues.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The chat capabilities have also been expanded to include real-time notifications. Analytics: More Data Sources and Improved AI Modeling Tools Adobe Measure includes two major additions. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. Shaun Nichols and Stephen Stich wrote in their 2003 book, Mindreading , that “imagination is a distinct mental capability…and that imagination can be a source of knowledge…” Imagination relies on creativity and creativity is key to innovation.

Marketing AI 219

Marketing AI Ethics Creativity Marketing Automation Services 219

Customer Experience Matrix

SEPTEMBER 18, 2023

But both measures fell in the current survey. This may be another cost-saving measure or it may reflect the growing importance attached to customer data (and martech in general) throughout the enterprise. The satisfaction measure reflects success with martech in general, not with CDP in particular.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Marketing Insider Group

JULY 24, 2023

As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. That’s where Google Analytics 4 (GA4) comes in. How can you harness the power of GA4 for your B2B marketing efforts?

Marketing Analytics Tools 207

Marketing Analytics Tools Analytics Google Marketing Automation Services 207

Vision Edge Marketing

JUNE 6, 2023

9 Capabilities to Hone for Successful CX Growth Initiatives It is the CGO’s responsibility to ensure that their organization has the capabilities to succeed at growth through CX. Define customer experience goals and measures : Th CGOs define what exceptional customer experiences look like and how they will be measured.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

NuSpark Consulting

AUGUST 8, 2023

Predictive Analysis : AI’s predictive capabilities enable advertisers to anticipate trends and align ad designs accordingly. Real-Time Editing Immediate Adaptation : In video and TV design, AI’s real-time capabilities allow immediate adaptation to changing audience reactions.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Vision Edge Marketing

APRIL 13, 2021

While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing? Market Share is a Measure of Your Competitiveness. Market share provides a way to measure how you are doing compared to your competition.

Planning 218

Planning Marketing Management Allocation Paid Search Agency 218

Digilant

MAY 1, 2024

In this post, we’ll unravel the future of measurement as the industry transitions away from reliance on third-party cookies. To address many advertisers’ main concern, de Leon starts the conversions with a straightforward question: What’s the Future of Cookie-Free Measurement?

Advertising Agencies 52

Advertising Agencies Privacy Marketing Management Advertisements 52

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. Utilizing SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) can provide clarity and direction.

Social Networks 178

Social Networks Business Work Management Social Media 178

Martech

APRIL 18, 2024

How will you measure the success of your AI tools to positively impact the completion of these tasks? I predict many of these won’t be around long, but there is one thing most have in common: the underlying LLM that powers their capabilities. Capabilities : ChatGPT 3.5 Available resources. What’s your budget? Target users.

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

Martech

MARCH 21, 2024

Your goals should be measurable and directly tied to your company’s key business objectives. ROI measurement. Analyze each tool for its utility and potential for enhancement: Does the proposed AI solution offer unique capabilities, or does it merely replicate what’s already in place? Sales and marketing alignment.

Marketing AI 102

Marketing AI Contingency Planning Work Management Digital Transformation 102

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360.

API 93

API Doubleclick Google Marketing Analytics Tools 93

Contently

MAY 2, 2023

We’ll cover how to ideate, strategize, create, scale, optimize, and measure content and how using a platform like Contently can help improve your results. With our content creation capability, optimization tools, and distribution integrations, Contently offers the whole package in one platform.

Enterprise Management 178

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 178

Martech

MARCH 19, 2024

Google announced these new features yesterday in Search Ads 360: Google added offsite retail media capabilities to Search Ads 360 to help retailers and brands sell more products together by combining unique retailer audiences with Google AI and scale across channels. Get MarTech! In your inbox. Business email address Subscribe Processing.

Paid Search Agency 95

Paid Search Agency Google Ads Media 95

Sprout Social

MAY 7, 2024

Here are some key things to look for when choosing a TikTok monitoring tool for your business: Artificial intelligence (AI) capabilities: AI and automation is necessary for processing large amounts of data and extracting data-backed insights. Once you set goals, you can select which metrics you’ll use to measure success.

Marketing AI 100

Marketing AI Work Management Tools Marketing Management 100

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. It lets advertisers measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process.

Marketing AI 88

Marketing AI Work Management Marketing Management Barriers 88

Martech

FEBRUARY 12, 2024

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Measurement management. Because marketing must prove itself as a contributor to the business daily, knowledge of marketing measurement is a must. They are capabilities that are applied to tasks daily.

Paid Search Agency 100

Paid Search Agency Planning Ad Building Enterprise Management 100

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Lead Generation: Measuring the number and quality of leads generated through social channels and understanding which content, network, and revenue team member is responsible for bringing them in.

ROI 62

ROI Organization Top of Funnel B2B 62

Martech

MAY 1, 2024

Expanding conversational AI Iron Mountain has taken a deliberate approach to expanding conversational AI capabilities since the initial implementation with Eloqua in 2021. “We Iron Mountain measures engagement scores for performance on the new chat features. It’s got all these capabilities with landing pages.

Marketing AI 91

Marketing AI Conversion Top of Funnel Eloqua 91

Martech

MAY 13, 2024

This alignment ensures that marketing strategies and initiatives are effectively supported by the technology and operational capabilities required for their execution. This includes measuring campaign effectiveness, tracking key performance indicators (KPIs), and identifying areas for improvement.

Allocation 90

Allocation Resource Management Marketing Management Budget Programs 90

Salesforce Marketing Cloud

FEBRUARY 14, 2024

The big buzz and abrupt crash of interest in AI alerted CIO Prakash Kota to understand why users weren’t embracing new capabilities, and if the reasons were related to trust. It’s about creating champions across different business divisions that can go back and share stories of how impactful it is to consume some of these capabilities.”

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Strategy 124

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Yet putting that mental energy into measurement pays off measurably as this study shows.

Marketing Automation Services 79

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 79

Digilant

APRIL 16, 2024

Targeting Capabilities Another key distinction between traditional OOH and DOOH advertising lies in their targeting capabilities. Measurement and Analytics Another critical aspect that distinguishes OOH and DOOH advertising is the capability for measurement and analytics.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Martech

AUGUST 31, 2023

GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. The main capabilities. The unified GenAI Marketing Solution enables the following capabilities: Customer profiling based on customer data from BigQuery’s set of ad, sales, consumer and product data. Why we care.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Google 106

Sword and the Script | B2B

MARCH 26, 2024

They see this style of content as a better “basis for assessing its capabilities and competencies.” More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” >>> Need an extra pair of hands?

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

SmartBrief - Marketing

MARCH 7, 2024

Given its private nature, most marketers say they’re not fully confident in accurately measuring the conversations taking place in these channels. The most common challenges to accurately measuring dark social media activity are limitations to customer data or technology. Refine Google Analytics.

Social Media 110

Social Media Social Marketing Peer-to-peer Media 110

Martech

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. Refined measurement: Netflix will partner with third-party providers to expand advertiser measurement capabilities and enable campaign verification.

Advertising Agencies 94

Advertising Agencies Advertisements Advertising Television marketing 94

Martech

AUGUST 31, 2023

It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs. Advertisers can also measure outcomes and fine-tune content and placements to maximize attention and minimize wastage. Xactly ’s AI Copilot helps businesses manage and optimize their revenue processes.

Enterprise Management 106

Enterprise Management Advertising Agencies API Multi-Channel 106

Oktopost

DECEMBER 19, 2023

Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform. Now, you can more easily take advantage of this capability within Oktopost, so you can powerfully share your brand story with your audience in bite-sized pieces.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

Martech

JANUARY 6, 2023

Expanded reach and measurement. Together with LiveRamp, Pinterest is invested in expanding the possibilities for brands like Albertsons to help them better understand and measure the impact of their campaigns.”. “We Talk at its Unboxed conference celebrated its clean room capabilities. ” Clean rooms expanding across RMNs.

Multi-Touch Attribution 100

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 100

Martech

JANUARY 18, 2024

Without crushing these barriers, your martech stack risks being limited in capability. Determine platforms and capabilities Decide on optimal platforms balancing innovation with ease of integration. Prioritize must-have unified capabilities like customer profiles, campaign analytics, workflow and more.

CMS Development 98

CMS Development Allocation Budget Programs Business 98

Martech

MAY 2, 2024

StreamAlive added GenAI capabilities to its live audience engagement platform. Tunnl’s Reach & Frequency provides audience-based linear TV exposure measurement and optimization. It measures impressions, reach and frequency on linear TV. The group very quickly defrocked Justin and put more guardrails in place.

Marketing AI 83

Marketing AI Ad Frequency SMS Work Management 83