Marketing Insider Group

SEPTEMBER 20, 2023

For example: Using a language AI software tool, a marketer could analyze customer reviews and brand mentions across the web, using features that allow them to see patterns and trends around sentiment. It can be used to see how specific campaigns or product launches are received, or just to track overall brand sentiment over time.

Paid Search Agency 271

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 271

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Marketing AI 99

Marketing AI Branding Brand Identity Paid Search Agency 99

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. Shaun Nichols and Stephen Stich wrote in their 2003 book, Mindreading , that “imagination is a distinct mental capability…and that imagination can be a source of knowledge…” Imagination relies on creativity and creativity is key to innovation.

Marketing AI 219

Marketing AI Ethics Creativity Marketing Automation Services 219

Martech

MAY 15, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study finds Here is how it will look in Google Search: Adjusting Overviews. The company also announced several other new features including multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask-with-video feature.

Marketing AI 127

Marketing AI Google Opt-out Opt-in 127

Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Of course, the brands that will benefit from machine learning analysis of their CRM data are brands with a lot of CRM data.

CRM 56

CRM Optimization Marketing Management Paid Search Agency 56

Martech

FEBRUARY 22, 2024

Features include AI-powered real-time validation of product content; improvements: In governance and syndication and Enhanced Content capabilities; and generative AI capabilities to create and refresh product content at scale while ensuring efficient human review and approval. Seode AI’s Seode.ai Get MarTech! In your inbox.

Marketing AI 110

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 110

Martech

MAY 1, 2024

Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Expanding conversational AI Iron Mountain has taken a deliberate approach to expanding conversational AI capabilities since the initial implementation with Eloqua in 2021. “We It’s got all these capabilities with landing pages.

Marketing AI 117

Marketing AI Conversion Top of Funnel Eloqua 117

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech. Get MarTech!

Paid Search Agency 111

Paid Search Agency Google Ads Media 111

Choozle

MAY 24, 2024

Advantages of Walmart DSP: Rich Measurement Capabilities One significant advantage lies in Walmart’s extensive measurement capabilities. Optimize Frequency: Manage frequency to enhance the customer experience and improve brand efficiency. Historical: Past brand buyers, lapsed brand buyers, and past category buyers.

Ad Frequency 66

Ad Frequency Mobile Advertising Work Management Ad Exchange 66

Martech

MAY 8, 2024

“Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech.

Advertisements 117

Advertisements Advertising Mobile Advertising Paid Search Agency 117

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction.

Marketing AI 99

Marketing AI Work Management Tools Marketing Management 99

Martech

MARCH 14, 2024

In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. ” Three new genAI capabilities Oracle had news today for its customers’ marketing, sales and service teams. I think we’re seeing a shift back to a laser focus on customers.”

Enterprise Management 114

Enterprise Management Marketing AI Work Management Marketing Management 114

Martech

FEBRUARY 27, 2024

AI capabilities. We then expanded into generative capabilities to streamline work and accelerate content creation. We started with predictive analytics, to help anticipate consumer needs.

SMS 114

SMS Marketing Automation Services Forecasting User-Generated Content 114

Martech

MAY 6, 2024

This has also led to a greater emphasis on “black box” AI solutions like Google’s Performance Max and Meta’s Advantage+, with smart capabilities that can quickly analyze a huge amount of data and help us spot patterns we might have missed. By demonstrating transparency, we will strengthen brand loyalty and rebuild customer trust.

Privacy 131

Privacy Personalization Ideal Customer Profiles Tips 131

Sprout Social

APRIL 17, 2024

A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. Advanced natural language processing (NLP) capabilities NLP capabilities like text analysis help the chatbot process and interpret human language and understand a comment contextually.

Paid Search Agency 102

Paid Search Agency Marketing AI Work Management Marketing Management 102

Martech

MAY 24, 2024

When done well, the goal is for the brand to be top of mind when the prospect enters the buying cycle. And putting a brand in front of a consumer in a way that captures attention and spurs them to action is the goal of B2C marketing automation. In B2C, many of the purchases happen quickly — sometimes impulsively.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Tactics 111

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. Through reinforcement learning and procedural generation, AI can create personalized challenges that foster brand growth strategies through adaptive learning. Imagine a game show with viewer-specific puzzles.

Marketing AI 126

Marketing AI Storytelling Content Budget Programs 126

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases. The new features include: New SGE subcategories.

Advertisements 124

Advertisements Advertising Google Tools 124

Martech

MAY 23, 2024

The aim for WPP Open is to use AI to optimize marketing solutions for brands while automating agency processes. Claude 3 Opus, for instance, demonstrates an “outstanding ability to reason across vast datasets and content results in a better understanding of brand identity when generating marketing content,” according to a WPP release.

Marketing AI 110

Marketing AI Work Management Marketing Management Lead Ranking 110

Martech

SEPTEMBER 28, 2023

Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI. As with any new tool, we’re still learning its capabilities, limits and how to best utilize it to get the results we want. Don’t believe me?

Marketing AI 132

Marketing AI Work Management Generation Marketing Automation Services 132

Binary Demand

FEBRUARY 26, 2024

[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. AI’s impact extends to enhancing brand awareness and interest by analyzing data to tailor marketing strategies to the right audience at the right time.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Marketing AI 106

Marketing AI Process Lead Ranking Analysis 106

Martech

MAY 7, 2024

The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. They account for a large portion of new solutions in the latest Martech Landscape. But how is the technology being used by marketers? GenAI images and text. Text creation.

Advertising Agencies 117

Advertising Agencies Features Advertisements Advertising 117

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing & Strategy 124

Top Rank Marketing

APRIL 22, 2024

But personalization at scale and in real-time requires superhuman capabilities. What’s next for AI in marketing The capabilities of AI are evolving fast. Enhanced customer experience Many brands are already experimenting with AI-powered customer experience, from personalized chatbots to virtual shopping assistants.

Lead Ranking 115

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 115

Martech

JANUARY 25, 2024

CXAI Content, through a new partnership with genAI content creation platform Typeface, will support the creation of custom, on-brand content for activation across any channel. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Looking to take control of your data?

Marketing AI 117

Marketing AI Copywriting Vendors User-Generated Content 117

Contently

MAY 13, 2024

That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Martech

SEPTEMBER 22, 2023

For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot experiences or through AI-driven third-party applications. But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency.

Digital Asset Management 124

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 124

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints.

Digital Asset Management 120

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 120

Martech

SEPTEMBER 19, 2023

It also announced generative AI capabilities for Oracle Fusion Cloud Service. Building on the existing capabilities of Oracle Fusion Marketing and Oracle Fusion Sales , Guided Campaigns directs marketers through a step-by-step process to generate automatically qualified leads and deliver them to sales as conversation-ready opportunities.

Work Management 120

Work Management Marketing Management Service Marketing AI 120

Martech

MARCH 7, 2024

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.”

Marketing AI 116

Marketing AI Work Management Marketing Management Barriers 116

Martech

JANUARY 30, 2024

Brands are adapting to fewer resources by consolidating teams and job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%). Two key capabilities. The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights.

Advertising Agencies 111

Advertising Agencies Eye-Tracking Fulfillment Marketing Management 111

Martech

NOVEMBER 20, 2023

DEP Capabilities: Start by identifying the capabilities you currently have, those you would like to have, and those that are essential for your business. This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison. Here are some important points to keep in mind: 1.

Enterprise Management 122

Enterprise Management Marketing Management RFI RFP 122

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. Georgia Pacific’s AI initiatives span multiple brands and the impact is notable.

Marketing AI 126

Marketing AI Efficiency Creativity Copywriting 126

Martech

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale.

Marketing AI 126

Marketing AI Advertising Agencies Allocation Advertisements 126

SmartBrief - Marketing

JANUARY 23, 2024

With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. The challenge for marketers and brands is to meet their target audience where they are. This further adds to brand visibility and drives customer loyalty.

Marketing & Strategy 87

Marketing & Strategy Marketing Strategy Paid Search Agency Privacy 87

Martech

MAY 9, 2024

It integrates large language models, rich contextual data from existing assets and real-time collaboration capabilities into one workspace. Typeface ’s Typeface Arc is an adaptive AI storyboard that learns your brand and suggests marketing or HR campaigns (without needing a prompt).

Marketing AI 110

Marketing AI SMS User-Generated Content Customer Surveys 110