The Point
DECEMBER 5, 2023
A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant. Now, to recommendations.
BenchmarkONE
NOVEMBER 29, 2023
Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam.
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Vision6
JUNE 6, 2023
Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.
FunnelEnvy
OCTOBER 2, 2023
While free can be great for a business, it also lowers the barrier to entry. While free can be great for a business, it also lowers the barrier to entry. Users’ email accounts soon became swamped with spam. Let’s look at a few steps marketers can take to encourage web visitors to complete an online form.
SmartBug Media
AUGUST 29, 2023
As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.
Zoominfo
MAY 19, 2020
What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.
Webbiquity
JANUARY 18, 2024
Moreover, they can complement your other marketing strategies in substantial ways. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate.
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