Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

SendX

MARCH 3, 2021

While these are helpful for the marketer — who wants to avoid a crammed inbox — they can harm your email marketing efforts and your general brand image at large. However, no-reply emails can be harmful to your business for a variety of reasons. No-reply emails make your unsubscribes hurt more in terms of spam, too.

Autoresponders 298

Autoresponders CAN-SPAM Deliverability Customer Satisfaction 298

SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. Segmentation also can include indicated interest in topics as well as past website or newsletter behavior.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Marketing Insider Group

JUNE 22, 2023

Marketing automation can save you time and money and improve the buyer’s journey. The software can also automate collecting data and sending out personalized campaigns. However, that’s an easy way to end up in spam boxes and blacklists. For example, an abandoned cart can trigger an email reminder to complete the purchase.

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Litmus

NOVEMBER 30, 2023

In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. it can be difficult to know what went wrong. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap?

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. Purchasing lead lists was a common pitfall I noticed among businesses, often leading to disappointing results.

Outreach 108

Outreach Effectiveness CAN-SPAM Domain 108

The Point

APRIL 29, 2021

The most common business case for using a separate email domain is that doing so can help protect a company’s main Web domain (companyname.com) from spam complaints, and thus minimize the chance of that same domain being blacklisted. The set-up process for a new domain can be complicated and time-consuming. Click To Tweet.

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

Litmus

NOVEMBER 27, 2023

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. What are the new Gmail email deliverability rules?

Deliverability 93

Deliverability Rules CAN-SPAM Phishing 93

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Marketing Insider Group

DECEMBER 8, 2021

But one thing that B2B brands can capitalize on is influence. Stemming from ground zero is B2B influencer marketing and programs like this can be managed in many ways. These types of insights can inform all content marketing. The thing with B2B marketing is that it’s not really a bright and shiny object.

Enterprise Management 321

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Abide by the CAN-SPAM law. Being marked as abuse can happen for a number of reasons. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Attach a quantifiable metric and timeline to each marketing goal so that you can measure the performance and progress of your campaigns. Consider your budget.

Work Management 296

Work Management Marketing Management Budget Programs Allocation 296

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. However, this standard became less reliable due to shifts in privacy controls and the continual challenges of email deliverability and spam filtering. These early missteps, as well as targeting the wrong personas, can derail an entire campaign.

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

NOVEMBER 29, 2023

Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this purge. plan to crack down on bulk email senders that fail to authenticate their emails and fall below reported spam thresholds.

Email Marketing 128

Email Marketing Planning CAN-SPAM eCommerce 128

Martech

JANUARY 11, 2024

Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. We’d like to know how it’s been for you.

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Marketing Insider Group

JANUARY 24, 2023

And once that’s in place, you can experiment with new ideas. But one thing that B2B brands can capitalize on is influence. Stemming from ground zero is B2B influencer marketing and programs like this can be managed in many ways. 82% of people trust social networks social networks to guide purchasing decisions.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Benchmark Email

AUGUST 30, 2022

Only a small fraction of the potential customers who click through to your website will actually make a purchase. So how can you get the number of conversions from your email marketing campaigns up? Here’s the bad news: Prospects are already jaded about emails because they receive a bunch of useless spam.

Email Marketing 111

Email Marketing CAN-SPAM Advertising Benchmark Marketing 111

Martech

APRIL 5, 2023

That will allow you to identify what resonates most with your audience so you can create more similar emails. Low engagement can often be caused by an outdated email list and a poor sender reputation. Spam complaints and fake emails also affect your reputation. Take a close look at your metrics and notice what stands out.

Deliverability 114

Deliverability CAN-SPAM Lead Scoring Lead Ranking 114

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Martech

DECEMBER 19, 2023

That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. It’s also about the worst thing you can do to manage email inactivity. Please take this short survey so we can have your input on the state of martech salaries and careers. Or, maybe they would hit the spam button.

Marketing & Strategy 111

Marketing & Strategy Opt-out CAN-SPAM Work Management 111

Litmus

APRIL 25, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. It can impact your branding, engagement rates, and ultimately, your ROI —which has much larger implications for your business. Test spam filters. Email deliverability. Personalization.

Email Marketing 100

Email Marketing Deliverability CAN-SPAM Data Hygiene 100

SmartBug Media

JUNE 2, 2022

A high bounce rate can hurt the overall send health of your IP address. Perhaps you want to encourage them to download an e-book or purchase an item that is on sale. Under the CAN-SPAM Act, emails must have a visible way to unsubscribe, among other provisions. Here's how you can build an email campaign in Klaviyo.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

OCTOBER 15, 2021

And they won’t, if we can help it. In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus. How often should I run a spam test? Can Litmus Support help me debug my deliverability issues?

Webinar Metrics 84

Webinar Metrics CAN-SPAM Deliverability Domain 84

ConvertKit

JUNE 30, 2020

Avoiding spam traps the right way. Spam trap addresses are always kept secret. How to avoid spam traps. In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. Jump ahead.

Deliverability 92

Deliverability CAN-SPAM Opt-out Opt-in 92

Engagio

JANUARY 30, 2024

Real-world applications of predictive analytics modeling can be found across various industries with many use cases. This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. That’s predictive analytics.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

SmartBrief - Marketing

FEBRUARY 26, 2024

Brands of all shapes and sizes can benefit from leveraging existing marketing technology (martech) platforms to develop an email newsletter to reach out to past, current and prospective customers. For every $1 you spend on email marketing, you can expect an average return of $40. That is a 40x ROI. Porch Group Media ) 42.3%

Newsletter 110

Newsletter Top of Funnel Planning Peer-to-peer 110

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Sound less pushy.

Urgency Marketing 104

Urgency Marketing B2B Allocation CAN-SPAM 104

Martech

NOVEMBER 6, 2023

B2B buyers need products and services that can grow at the pace of their business. Once you understand the challenge your customer is facing and how your product helps, you can begin to pinpoint what your buyer’s most pressing needs are. Technologies like customer data platforms (CDPs) can help centralize and sort first-party data.

B2B 134

B2B Customer Satisfaction Lead Scoring Lead Ranking 134

Martech

JANUARY 27, 2023

You’re probably wondering, “What can I do now to grow my program? More spam complaints. Stop spamming In that Washington Post article I mentioned earlier, I was encouraged that it cited one of my email gripes — visiting websites and then getting emails without granting permission first. And now it’s 2023.

Email Marketing 136

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 136

Brandwatch Marketing

FEBRUARY 20, 2024

There can be a hundred reasons for investing in social monitoring, you just need to find your own and get started from there; 2) Establish your budget Anticipate how much time you are willing to invest in the monitoring process. Maybe your aim is measuring the success of a campaign you’ve launched or it could be finding brand influencers.

Social Media 91

Social Media Budget Programs Tools Media 91

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. You can get started right away by sharing the value of your products or services. The better the first-party data, the better you can define your audience segments. What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. For instance, women aged 18-29 are the most likely to make purchases based on influencer content. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SmartBug Media

OCTOBER 4, 2022

ESPs have taken measures to protect their users, which can sometimes look like identifying brand email content as spam. Have you ever checked your spam folder and noticed the number of emails from legitimate companies? And how can brands “warm up” their domains? They haven’t “warmed up” their domains. Why is it important?

Domain 98

Domain Deliverability CAN-SPAM Template 98