article thumbnail

The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.

article thumbnail

How Should I Market to Purchased Lists?

The Point

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? Such tactics are rarely effective, they can damage your brand, and they’re a sure-fire way to run afoul of data privacy laws (especially outside the US) or MAP license agreements, which generally prohibit marketing to anything but opt-in names.

Purchase 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

App opt-in rates climb despite Apple’s permission requirements

Martech

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. Gaming had the most opt-ins at 30%, followed by social (22%), e-commerce (21%), travel (17%), lifestyle (15%), entertainment (14%), fintech and health and fitness (11%), publications (10%). . Installs were up too.

Opt-in 126
article thumbnail

Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

You can also incorporate some of the following ideas into your audit to improve your opt-in form conversion rate. Are they in the early research phase or signaling intent to purchase? The internet triggered a revolution in most fields, and marketing is no exception. Unlike traditional mail, email was relatively free.

Opt-in 67
article thumbnail

Email List Building: Why you should never purchase a list

Vision6

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. People who opt in at this stage of the buyer journey are more likely to be highly engaged contacts.

article thumbnail

Unveiling the Risks: Why Purchasing a Lead List Is a Costly Mistake

SmartBug Media

As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.

Purchase 104
article thumbnail

B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. Choosing Between a List or a Platform Purchasing a list of business data typically involves a static file with a large number of records for a low price.

Purchase 130