BenchmarkONE
NOVEMBER 29, 2023
Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam.
Zoominfo
MAY 19, 2020
What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.
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Martech
APRIL 17, 2024
On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Advanced techniques to reduce spam. A lack of compliance with privacy laws (CAN-SPAM, GDRP, etc.). A lack of domain authentication.
Martech
FEBRUARY 13, 2024
The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. What this means for bulk email senders Google already regularly sends some emails to the spam folder. But Google is also providing more explicit sender guidelines that cite a spam rate of.03%
Zoominfo
MAY 19, 2020
What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?
Optinmonster
APRIL 24, 2024
Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email. Now, let’s compare the benefits and disadvantages of double opt-in vs. single opt-in so you can choose the one that is best for your brand. of email traffic in 2023 was spam.
Martech
DECEMBER 6, 2023
The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google. What are the reported spam rates for bulk email senders?
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