Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. Table of contents What is an email list? If you build it, they will come. What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Thinkers360

MAY 6, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 21 Maribel Lopez Lopez Research LLC Contact Maribel Lopez Score: 33.86 Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Score: 34.97

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 126

Thinkers360

MAY 25, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 19 Fatima Roumate International Institute of Scientific Research Contact Fatima Roumate Score: 43.53 Join us today ! Score: 47.41 15 Samiran Ghosh unblox Solutions Contact Samiran Ghosh Score: 45.02 34 Kevin L.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Gone are the days of complex opt-outs. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. The aim is to make inboxes safer and less cluttered. Desired delivery.

Outreach 111

Outreach Effectiveness CAN-SPAM Domain 111

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 17 ANTONY WELFARE Commercializing Blockchain Research Centre (CBRC) Contact ANTONY WELFARE Score: 35.42 Join us today ! Markus Husemann-Kopetzky Score: 60.29 5 Rich Hollander Axcelora Contact Rich Hollander Score: 48.30

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Zoominfo

NOVEMBER 17, 2020

Read: Guide to GDPR and FAQs CCPA – Based in California, CCPA states how businesses can use personal information while individuals have their privacy. As a marketer, can you remember the last time you emailed someone’s contact information? Offer an opt-out (or opt-in for GDPR) option for contact information.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 39 Fatima Roumate International Institute of Scientific Research Contact Fatima Roumate Score: 35.86 Join us today ! Christine Sauer MD, ND DocChristine Coaching Inc Score: 36.17 34 Malini Rao Contact Malini Rao Score: 36.17

Education 123

Education B2B Thought Leadership Thought Leadership Lead Scoring 123

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Join us today !

B2B Thought Leadership 121

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 121

Thinkers360

MARCH 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 40 Neil Raden Hired Brains Research LLC Contact Neil Raden Score: 30.88 48 Anant Shrivastava Cyfinoid Research Private Limited Contact Anant Shrivastava Score: 30.51 Join us today ! Campbell, CBCP, CPP® Score: 31.39

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. More customizable controls for managing double opt-in. Please take our short survey so we can tell you the state of martech salaries and careers.

Enterprise Management 97

Enterprise Management Sales Qualified Leads API Hubspot 97

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 40 Kashyap Kompella RPA2AI Research Contact Kashyap Kompella Score: 31.31 Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Score: 32.62

B2B Thought Leadership 102

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 102

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. And trust me, you do not want unsubscribes or spam complaints.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

SendX

FEBRUARY 26, 2021

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? The answer is a resounding yes.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Thinkers360

APRIL 7, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 15 William Michael Cunningham Creative Investment Research Contact William Michael Cunningham Score: 48.36 Join us today ! Angela Butts Chester Score: 51.11 13 Kelly Barner Art of Procurement Contact Kelly Barner Score: 48.72

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Webbiquity

NOVEMBER 23, 2020

Grow your opt-in email list, get more leads, and increase sales. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space. Find the ideal times to post, and easily publish similar content across your social networks simultaneously.

Marketing Automation Services 254

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 254

SendX

APRIL 16, 2021

As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest. As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest.

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

DECEMBER 19, 2023

Individual users who haven’t used any Google services since early 2021 will lose access to any services registered to them with that Google account login, along with any content they’ve stored. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. This is where I get heated.

Marketing & Strategy 113

Marketing & Strategy Opt-out CAN-SPAM Work Management 113

SmartBrief - Marketing

MARCH 4, 2024

Based on more than two decades of experience developing email marketing programs for clients, as well as in-depth research, I have compiled a list of best practices that will help expedite subscription rates and overall list growth, which can translate to a higher company valuation in select industries (like consumer electronics in my case).

Newsletter 102

Newsletter Template Email Marketing Design 102

Act-On

APRIL 26, 2024

Traditionally, sales reps can assign a higher percentage to the likelihood of a deal closing as they confirm the prospect has the budget, identify decision-makers, and move further along the buying journey. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

SendX

AUGUST 31, 2020

The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. Images can sometimes be blocked, fonts might not render, and alt text can be missing. In email marketing campaigns, you don’t always get what you see.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Tools like email verification can help you maintain a healthy list.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. In fact, 43% of people use social media to research before buying. Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Porch Group Media

JANUARY 12, 2023

Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot be communicated with via email, marketers can’t afford to ignore unengaged subscribers. These inactive buyers no longer need to sit dormant — there’s an option to reactivate these opt-in subscribers and drive additional revenue.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. When executed properly, active subscribers, those that end up opening emails, reading the content, and clicking the links result in higher engagement.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. This serves as your digital media kit and your full portfolio of content is visible in both your public and private profile.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Outbound Engine

SEPTEMBER 27, 2021

Before we dig into how content marketing and email marketing work together, let’s start at the very beginning. What exactly are content marketing and email marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. Subject line.

Email Marketing 84

Email Marketing Ad Building Planning Business 84

Oktopost

APRIL 28, 2024

What’s the difference between thought leadership on social media vs. a cold email with similar content? Effectively using social media can make all the difference when meeting (and exceeding) your sales quotas across your sales team. To close more deals, sales executives are starting to take social media for sales seriously.

Social Media 83

Social Media Top of Funnel B2B Thought Leadership Media 83

SalesIntel

AUGUST 23, 2023

In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process. Targeted Engagement: Organic growth enables you to tailor your content and messages to your audience’s unique preferences and pain points.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Thinkers360

FEBRUARY 23, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 11 Neil Raden Hired Brains Research LLC Contact Neil Raden Score: 36.86 Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Score: 37.01

B2B Thought Leadership 58

B2B Thought Leadership Design Thought Leadership Lead Scoring 58

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Thinkers360

FEBRUARY 9, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 4 Neil Raden Hired Brains Research LLC Contact Neil Raden Score: 33.21 4 Neil Raden Hired Brains Research LLC Contact Neil Raden Score: 33.21 Join us today ! 7 George Boretos FutureUP Contact George Boretos Score: 32.32

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Webbiquity

MAY 7, 2020

These letters can be efficiently mass-printed and most of the mailing process is automated. While it’s almost certain a recipient will at least see a physical package or letter, your email may end up in their spam or promotions folder, never even glanced at. Image credit: Álvaro Serrano on Unsplash. The Nitty Gritty.

B2B 169

B2B Paid Search Agency Blast Campaigns Account Based Marketing 169

Outreach

AUGUST 24, 2021

With an optimal outbound strategy, you can as much as double your SDR team’s performance , so you’ll want to understand these metrics and have a sense of what general benchmarks to strive for. A “response” can be any form of contact triggered by the email, such as a reply or a returned call. Opt-out rate. Top line response rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98