Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn. But this year is quite different than years past. And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. I think it’s safe to say that we’ve all struggled a little, and we’ve learned a lot.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Contently

MAY 23, 2018

They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We Once that was worked out, it really helped us drill down into our niche audience within health systems or pharmaceutical companies and optimize our campaigns.” And a little luck too.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Terminus

APRIL 26, 2022

We’ve brainstormed, tested, and executed four amazing multi-channel campaigns built for teams who have enough ABM experience in their arsenal to make the magic happen, but are ready for some fresh inspiration. In this blog post, we’ll break down a few campaigns highlighted in our Crawl, Walk, Run Multi-Channel ABM Playbook.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Lake One

JUNE 6, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Optinmonster

APRIL 11, 2024

Running effective email marketing campaigns also offers a much higher return on investment (ROI) than a social media marketing strategy. More specifically, email gives you an ROI of 4200%, or $42 for every $1 you invest in an email campaign. On the other hand, calculating the ROI of social media campaigns is a bit more complicated.

Social Media 93

Social Media Media Ideal Customer Profiles Lock-In 93

Unbounce

SEPTEMBER 16, 2021

There are two ad formats to choose from once you and your team set your campaign goals: display and search. As you may have heard, Pay-Per-Click (PPC) is a competitive game. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

6sense

AUGUST 27, 2021

Through it, you’ll gain insights like which key search terms an account has been researching and how many times they’ve been on your website (whether it was anonymous or known). So you have your dynamic segments of accounts locked and loaded; now it’s time to get their attention. What are these systems, you ask? So, keep the faith.

Account Based Marketing 48

Account Based Marketing ABM CMO Marketing AI 48

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Marketers can be overly swayed by hype and the latest “shiny new object.” Facebook caught on because of this.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Schubert B2B

APRIL 13, 2018

It could be a short-term strategy for a smaller campaign, or a six-month, long-term strategy. If you want to increase your chances of success, it is critical you lock down your strategy before you send out your first post. If your target market is primarily on LinkedIn, then make sure that is where you place a majority of your effort.

Social Media 63

Social Media Social Marketing B2B Marketing Tips 63

Hinge Marketing

MARCH 17, 2016

The marketing department’s main function is to understand the wants and needs of your company’s target market through research and analytics. Business development relies on research and marketing to understand the firm’s audience. You get the idea. They are different, but they are inextricably linked.

Planning 48

Planning Work Management Business Marketing Management 48

Optinmonster

APRIL 22, 2020

Consider the following: Transactional emails have open rates that are up to 8x higher than any other email and can generate up to 6x more revenue (Campaign Monitor). To say that Steve Jobs was a little bit of a perfectionist would be like saying Shakespeare was a little bit of a writer. That’s what made him a legend.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Marketing Insider Group

SEPTEMBER 20, 2021

Research Your Audience. Thorough audience research helps iron out these snags in messaging to create relevant content that leads to higher conversion rates and social media ROI. Once you’ve nailed down these key details about your social media personas, it’s time to clarify what you hope to achieve through your campaign.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Unbounce

SEPTEMBER 24, 2018

Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre. This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. It’s tougher than ever and what used to work, doesn’t anymore.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Marketing Insider Group

JUNE 18, 2010

Create a compelling offer to lock-in your current customers for a longer term. When prospects are ready to buy, they will use keyword search to research products and solutions. All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Hinge Marketing

MAY 15, 2015

Ever wonder why your competitors seem to attract and lock in the best prospects? A recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Heinz Marketing

OCTOBER 5, 2020

This week’s show is called “ Multichannel Marketing Best Practices and Success Stories ” and our guest is Nick Runyon , CMO at PFL. Ryan and I are talking about tactile marketing, talking about building relationships and the value of still leaning in on a non-digital world when we can. This and a lot more! Thanks for having me.

Top of Funnel 126

Top of Funnel CMO Multi-Channel Work Management 126

Optinmonster

FEBRUARY 12, 2024

A consumer research experiment showed that people are more likely to perform less important tasks over more important tasks if the former have an illusion of urgency. Using scarcity in your marketing not only helps you skyrocket your conversion rate. It’s just the way we’re wired.

Urgency Marketing 77

Urgency Marketing Conversion Lock-In Conversion Rate 77

Optinmonster

APRIL 4, 2024

The more accurately you describe your buyer persona, the more likely that you’ll create high-quality campaigns that resonate with your target audience. This will help you finetune your marketing campaigns and maximize your return on investment (ROI). After all, today’s leads are tomorrow’s customers. What is a Lead? Who Are Your Leads?

eCommerce 75

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 75

Optinmonster

NOVEMBER 10, 2022

Use Gated Content (also known as Content Locking). Share Your Campaign Everywhere. Link to a Campaign in Your Social Media Bio. We provide you with the tools you need to create high-converting optin campaigns that you can target to your site’s traffic. Just follow our guide to create your first campaign.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

OutboundView

FEBRUARY 28, 2019

Marketing campaigns were more expensive to launch and harder to track. Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. This is just a starting point, not where your research should end.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Seismic

MARCH 21, 2019

At Seismic, three words that capture us pretty well are innovator , enabler and leader. We know the weight of those words and the expectation that comes with using them, so when we see those qualities in others, we like to tip our hats and salute those joining us in the relentless pursuit to be better.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

Oktopost

JUNE 28, 2022

Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Deloitte does a great job promoting its organization without trying to lock down sales. Let Your Branding Shine. Avoid Constant Sales Posts. Find the Right Collaborations.

Cost Per Thousand 152

Cost Per Thousand Twitter B2B Marketing Paid Search Agency 152

Optinmonster

SEPTEMBER 5, 2022

You can then send an email autoresponder series or regularly scheduled email campaigns to help subscribers know, like, and trust you enough to buy. Whatever freebie or lead magnet you’re offering, you can use OptinMonster to supercharge your list growth using campaigns like: Popups. Need some new optin ideas for your blog or business?

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Navigate the Channel

DECEMBER 6, 2022

With Google Ads, a B2B company or business can be the first result people see when they search for a specific solution to a problem, which is great, but B2B PPC campaigns require more research into the variations of phrases and keywords that your company’s audience uses, so let’s start with the importance of keywords.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. With so many sites to choose from, however, one can easily become overwhelmed.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Single Grain

MAY 11, 2023

Approximately 81% of consumers rely on researching brands online, be it through reviews or through the brand’s website directly. A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales. That’s right.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Convince & Convert

JANUARY 16, 2017

They’re not in the buying cycle— research from Vorsight suggests that only three percent of your market is actively buying at any given moment—and marketers must use data to prioritize the leads they send to sales in order to avoid wasting effort and losing potential revenue. The problem is, most leads in our marketing databases are cold.

Top of Funnel 156

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 156

Optinmonster

MARCH 30, 2020

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

LeanData

APRIL 4, 2023

According to data published by CSO Insights — the research division of Miller Heiman Group , itself a part of Korn Ferry — in 2019, 74.6 According to data published by CSO Insights — the research division of Miller Heiman Group , itself a part of Korn Ferry — in 2019, 74.6 In fact, not even a portion of the buying group is sufficient.

Top of Funnel 52

Top of Funnel Buy B2B Marketing Marketing Analytics Tools 52

Content Marketing Institute

NOVEMBER 1, 2018

Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. There’s no substitute for a well-planned tech strategy and thorough research to determine what best fits your team and tech needs. Need convincing? Click to enlarge.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Buffer

MARCH 13, 2018

Having a variety of skills and tools not only provides ultimate flexibility as a team to create a variety of successful marketing campaigns, but it also allows each marketer to shine as an individual. LinkedIn found that just seven years ago the number of marketers listing “storytelling” on their profile as a skill was obsolete.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Unbound B2B

JANUARY 17, 2023

It locks users into a specific service for one year. This business model works for all digital businesses. But, for software-based businesses, subscription services are the best revenue generation source. According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Outreach

APRIL 3, 2018

The grass isn’t always greener - smaller, scrappier sales teams with fewer tools often grapple with the challenge of extensive (read: time-consuming) Google research to confirm the information they do have. No wonder sales operations often has edit access locked down! There are 2 sides to the sales enablement coin. Bad data is scary.

Outreach 49

Outreach Lock-In Cross-Selling Barriers 49