'If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. In February, Google released the option to upgrade to Enhanced Campaigns. By mid-2013, all campaigns will be automatically upgraded to Enhanced Campaigns. Let’s take a peek at these new changes and how they’ll affect your PPC campaigns. Noticeable Drawbacks to New Enhanced Campaigns. © 2013, VR Marketing Blog. All rights reserved. MORE >>

With the recent release of Google’s “Enhanced Campaigns,” you would think the company would take a break from adding any new features until the dust settled, but Google is at it again.  On Wednesday, Google announced that AdWords users would … Continue reading → The post Google for the Assist: Search Funnels Data and Google AdWords appeared first on Fathom. Paid Advertising/SEM/Display AdWords Google Analytics ppc Search Engine Marketing MORE >>

There aren’t many guarantees in life, and even fewer in marketing. But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. It comes down to intelligent campaign structure. MORE >>

In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results. In PPC, advertisers bid on keywords, and higher bids typically receive a better spot on the page for the chosen keyword. Because PPC advertisers only pay when their ad is clicked, it is regarded as extremely cost-effective. PPC is also known as Paid Search. ” -PPC. MORE >>

'Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords. In theory, yes, but none of us have an infinite amount of marketing dollars to spend. By focusing on keywords that are too general, or broad can result in increased PPC costs. Share away? MORE >>