Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
JUNE 16, 2015
Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Eliminating wasted spend – monies spent on clicks that aren’t converting into qualified leads – is one of the best ways to generate higher ROI from your paid search campaign. This is referred to as phrase match.
9 Strategies for Improving Lead Quality From B2B PPC Campaigns
JUNE 8, 2016
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. campaign, device and keyword. PPC AdvertisingSo what’s the problem?
Healthy Habits For Optimizing Your PPC Campaign
EMagine B2B Blog
APRIL 13, 2015
As a PPC Specialist, I recognize that a cohesive strategy is key – Therefore, I decided to apply the same method I use to trim overgrown PPC campaigns at home. You cannot have a scalable lead generation campaign without first having a targeted, tightly focused keyword list. Most poor performing campaigns suffer from keyword gorge. PPC Search Engine Marketing
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We’re a fast-growing marketing team with the goal to be constantly improving our marketing output. We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks. brand campaign is a brand campaign is a brand campaign.
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
AUGUST 12, 2016
PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. part of the series Buzzwords in Marketing Automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone.
How to Play PPC Like Fantasy Football
FEBRUARY 25, 2016
Looking at the parallels between the Fantasy sports world and paid search marketing , it’s easy to see that both can be approached in the same competitive manner. Paid search marketing works in much the same way. Similar to Fantasy Football, you want to collect data, research trends on a weekly basis, and make logical changes which will be beneficial, as a whole, to those campaigns.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC? Twitter. 6. Facebook. General.
Infographic: Top 10 B2B Paid Search Mistakes
MAY 18, 2016
If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers. Click on the infographic to view full size.
A PPC Optimization Checklist for the B2B Marketer
MARCH 3, 2015
One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. Campaign Settings & Structure. Conversion & Goal Tracking.
5 PPC Philosophies That Companies Should Utilize
SEPTEMBER 22, 2015
Barbara is the CEO of 360 Partners, an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services. Barbara has more than a decade of experience in interactive marketing, public relations, and account management. Google uses it to determine your cost-per-click and position.
How to Audit a PPC Account
NOVEMBER 2, 2015
You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Below are eight tips to provide you with the necessary ammunition to learn how to audit a PPC account. Campaign Settings. Ad Extensions.
How To Illustrate Popular B2B PPC Performance Metrics
AUGUST 11, 2015
We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. Not The extended sales cycle we face in B2B online marketing adds to the confusion. This goes a long way to explain and enhance the value of paid search in the entire B2B content marketing program. Here are three essential metrics.
How to Get More Out of Your Google Adwords Campaigns [Infographic]
APRIL 19, 2016
As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That's why many marketers are choosing to spend a portion of that budget on Google AdWords. How can Google AdWords improve your marketing ROI? Download this beginner's guide to using Google AdWords to get started.).
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Google Search Console. Google Trends. Content Marketing Tools. Google Suggest.
How Should B2B’s Spend PPC Dollars?
EMagine B2B Blog
OCTOBER 14, 2014
All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Google and Bing Search Ads. Remarketing. LinkedIn.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists.
PPC for Startup Marketers: An Introductory Guide
FEBRUARY 12, 2014
For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. After all, you need to figure out what you hope to accomplish with your PPC efforts and how they align with your overall business goals.
Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. It wouldn’t be as exciting as a Scarlett Johansson action movie, but it may help a lot of firms get more out of their web marketing efforts. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz.
7 Tips for a Successful PPC Landing Page
JANUARY 25, 2012
Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. Here are 7 tips that can make a difference: 1. Sell the offer.
3 Ways to Use Tableau to be a PPC Rockstar
FEBRUARY 2, 2016
Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. However, I was surprised to notice just a smattering of sessions relating to the digital marketing space, with none relating directly to paid search data.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Google Review Count: 46,500. Showcase reviews: Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. 2) Google Keyword Planner. and Amazon.com.
2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
Modern B2B Marketing
DECEMBER 23, 2015
Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. While PPC ads can sometimes feel like the elder statesman of digital advertising, it’s still in its prime and its birthday serves as a good reminder of how much potential there is for all the digital channels that marketers want to master.
Google's Keyword Encryption Coming to PPC Data Near You
APRIL 9, 2014
These past six months, Google''s been a hypocrite. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. This means soon, you''ll see "Not Provided" creeping into your third-party PPC analytics (which will most likely include Google Analytics).
Decision 2012: Should Your B2B Firm Choose SEO or PPC?
SEPTEMBER 25, 2012
In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results. PPC is also known as Paid Search. The Campaign Promises. ” -PPC.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon. But direct mail doesn’t have to be a “batch” process.
7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
JUNE 23, 2016
If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. When doing a Google search, you might see some ads take up more space than others. Using Ad Extensions lets your ad take up more PPC real estate, making your ads stand out from the others. Next Steps.
Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
FEBRUARY 24, 2015
The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. Your search campaign should measure: 1. And so on.
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. But what can companies do to win better returns from PPC?
How Even YOU Can Master PPC Campaign Management [TEMPLATE]
NOVEMBER 29, 2012
There aren’t many guarantees in life, and even fewer in marketing. But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? It comes down to intelligent campaign structure.
8 Best Practices for Using Google AdWords
MARCH 7, 2016
Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Using Google AdWords for SEM.
Simplify the Keyword Structure of Your Inherited PPC Account
JANUARY 13, 2016
Most paid search advertisers have experienced the severe mental pain associated with inheriting messy, unorganized PPC accounts. Organize your exact match and broad match modified keywords into campaigns and ad groups accordingly. Let me know the strategies that you have used to organize inherited PPC accounts in the comments section below. The post Simplify the Keyword Structure of Your Inherited PPC Account appeared first on Fathom. Blog Feed Digital Advertising Digital Marketing Fathom Marketing AdWords Google AdWords optimization Paid Search ppc
How to Run a Last-Minute Holiday Campaign Using PPC
DECEMBER 13, 2012
including search marketers ! And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. What Is PPC? How Can PPC Help Me Fast? Simple: PPC has immediate results. Continuously monitor your campaigns!
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Google’s Content Search Network allows you to expand your reach and get your ad in front of new audiences with targeted placement ads. What is Google’s Content Network?
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Upgraded Campaigns for Search Network and Display. A big update comes in the way of forced, “upgraded” campaigns for Search Network and Display Select. Google Announces Changes to Exact Match. All rights reserved.
PPC for LinkedIn, What’s the Difference?
Modern B2B Marketing
JULY 19, 2013
Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy.