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6 ways to use generative AI for your marketing

Martech

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. Include a chart of the data.

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Financial analysts say marketing is an investment, not a cost

Sword and the Script | B2B

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand. The purpose? The survey had three findings that stood out to me: 1. It’s a perception.

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The Right Customer Promises Drive Better Marketing Results

B2B Marketing Directions

One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, " Half the money I spend on advertising is wasted. Cracking the code on what drives marketing effectiveness can be incredibly difficult. For example, the analysis revealed that: 56% of the CP campaigns (vs.

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Moneyball Campaigns: Map and Define Marketing Campaign Segments By Territories

Leadspace

In the last two blogs I discussed how to discover your TAM and assign territories, and then how to determine where to focus your sales & marketing efforts by using AI/ML models to score leads and understand who is ready and able to buy your product. Do your segments start with your Total Addressable Market and cover its entirety?

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New Snowflake partnerships should allow marketers to do more with data while remaining compliant

Martech

Cloud data platform Snowflake has teamed up with marketing data company Zeta’s CDP and identity graph to power more precise campaigns backed by Snowflake’s records and secure data sharing. The post New Snowflake partnerships should allow marketers to do more with data while remaining compliant appeared first on MarTech.

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YouTube Hashtags: The Secret to Video Marketing Success

Martech Advisor

Let’s explore how you can use hashtags on YouTube for video marketing success. Video content is easily consumed on the go, and with billions of people viewing YouTube videos and the sea of content flooding the platform, hashtags on YouTube can make your marketing videos discoverable. Classify and categorize content.

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Long- and Short-Term Plays CMOs to Showcase Marketing Attribution

SmartBug Media

No one likes spending time justifying expenses and trying to prove the revenue impact of their marketing efforts. And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns.