Marketing Insider Group

DECEMBER 2, 2020

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. Sending emails without knowing what the accounts care about based on keyword research, what the key personas are, and what stage they’re at in the buying journey.

Intent Data 247

Intent Data Account Based Marketing ABM Intent 247

Salesforce Marketing Cloud

APRIL 9, 2024

This relevant, trusted data is automatically sent to an AI model, giving it the context it needs to create high-quality outputs. This relevant, trusted data is automatically sent to an AI model, giving it the context it needs to create high-quality outputs. For this reason, salespeople can’t use them to move deals forward.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Webbiquity

OCTOBER 9, 2018

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. Research by Aberdeen suggests that personalized email messages improve click-through rates by an average of 14% and conversions by 10%. Image credit: Elastic Email.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. You’re not alone.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

OCTOBER 28, 2020

Now, more than ever, you’re probably trying to put your best, most responsive marketing efforts forward. Your site should have multiple ways and reasons for for visitors to fill out their contact information (Contact Us, subscribe to our blog, download an ebook, register for a webinar, etc.). Features relevant content.

Top of Funnel 265

Top of Funnel Business Funnel Advertising Paid Search Agency 265

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Email campaigns 4.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. What is spam?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs?

Top of Funnel 250

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 250

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Email marketing is still a critical tool today, especially when timely, personalized messages are shared.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. And the fact that it is derived from emotional marketing is also long standing. Those who know how to email an influencer can easily embrace the power of genuine connections. At the same time, others are still waiting to hear the replies to their outreach cold email.

Examples 91

Examples Marketing Proposals Outreach CAN-SPAM 91

SmartBug Media

JULY 20, 2022

At the heart of inbound marketing is a commitment to creating a variety of content that is informative, engaging, and helpful at each stage of the buyer’s journey. So, as an e-commerce company, why should you be utilizing email in your marketing efforts? What Is Inbound Email Marketing? Read on to find out.

Email Marketing 98

Email Marketing Marketing & Strategy Marketing Strategy Work Management 98

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? And why shouldn’t they? It’s not just about making a sale.

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management B2B 96

Porch Group Media

JANUARY 12, 2023

Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. of your email subscribers will go inactive each year. What is a Reactivation Email? However, 22.5% Lost Interest.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. 5 Things You Must Avoid In a Sales Email Sequence 1.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

BOP Design

JULY 13, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? When a video is finally finished and ready to upload, most B2B marketers get so excited to upload it, they forget that the title is everything – especially when it comes to search engine optimization.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Martech

OCTOBER 12, 2022

Breathes there the email marketer who never had to send an “Oops!” ” email? So you say your marketing team never had to send an “Oops!” Conventional email wisdom says every marketer will have a medium-to-epic fail sometimes. Why you need an apology email strategy.

Examples 116

Examples Effectiveness Template Email Marketing 116

Optinmonster

FEBRUARY 2, 2024

Did you know that the average ROI for email marketing is 3600% ? If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Thankfully, it’s possible to build a free email list without letting everything else go.

Ad Building 76

Ad Building Paid Search Agency Social Media User-Generated Content 76

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 139

Promotion Examples Landing Pages Click Rate 139

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

SmartBug Media

JULY 24, 2023

Are you still working toward those goals? But have you ever tried to report on a campaign and not been able to tell if it was successful or not? By making your goals specific, measurable, achievable, relevant, and time-bound, you can significantly increase the likelihood of success. All right, let's do a check-in. The good news?

Planning 98

Planning Effectiveness Urgency Marketing Keywords 98

SmartBug Media

APRIL 13, 2023

However, a large percentage of abandoned carts still have a high probability of converting into a customer. Remind Customers of Their Abandoned Cart Send an automated email reminding customers of the items they left in their cart. Set up your ad group and create the necessary text or image ads that you want to use in your campaign.

Paid Search Agency 98

Paid Search Agency Urgency Marketing Advertising Funnels Intent 98

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. You might think lead generation stops at email signup. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. It’s time to learn about lead generation in email marketing and five ways you can improve it.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?

Personalization 83

Personalization Work Management Marketing Management Paid Search Agency 83

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Vision6

OCTOBER 4, 2023

It’s a fact of life that people will unsubscribe from your email marketing list. And they’ll do it for a whole range of reasons. Studies have shown that 59% of people unsubscribe from email lists because they receive too many emails. Another reason may be because they find the content repetitive or boring.

Opt-out 52

Opt-out Ad Frequency Opt-in Ideal Customer Profiles 52

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Paid Content 141

Paid Content Social Media Campaigns Media 141

Litmus

APRIL 29, 2021

We frequently nerd out about HTML emails. Whether it’s analyzing design trends like representation or geometric elements , or writing about tips and tricks like enabling Dark Mode , a lot of our content focuses on producing beautiful, functional HTML email campaigns. Plain text emails are just that—plain text.

CAN-SPAM 127

CAN-SPAM Bandwidth Template Deliverability 127

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. The benefits of email preference centers.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Hinge Marketing

OCTOBER 22, 2020

Even without a global pandemic, economic unrest, and increased competition, there is a dilemma sweeping the globe and taking a toll on thousands of marketers. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Let’s roll! According to statistics , 1.6 That’s why!

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83