Martech

FEBRUARY 6, 2024

A lot of the attention is going towards TikTok, and those eyeballs seem to be coming from X (formerly Twitter).” Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar. Many of the services provide a free trial.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Sprout Social

OCTOBER 27, 2022

— Mediacom Cable (@MediacomCable) December 21, 2020. Twitter customer service stats. Twitter is where you’ll find most people headed to compliment or complain about a brand. About 64% of Twitter users even say they’d rather Tweet a brand than call them. Why do people reach out to brands on Twitter?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Hubspot

SEPTEMBER 13, 2018

Twitter (and Facebook) Takes Washington. Twitter CEO Jack Dorsey made not one, but two appearances before U.S. Thank you Chairman Walden, Ranking Member Pallone, and the committee, for the opportunity to speak on behalf of Twitter to the American people. Twitter Makeover. pic.twitter.com/w4TiRrVFHU — Twitter (@Twitter).

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

illumin

NOVEMBER 6, 2023

Certain kinds of TV, like live sports, are still watched most reliably on cable networks. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Webbiquity

JANUARY 10, 2010

What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the “secrets&# of top corporate Twitterers? Sanity check: The four stages of a typical Twitter user by TechRepublic. What’s a Retweet?

Twitter 100

Twitter Tactics Tools Tips 100

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. It was on Twitter—and you didn’t even need an account to watch. But is Twitter’s latest effort the beginning of a new era for live sports, or much ado about nothing?

Cable 60

Cable Broadcasting Television marketing Twitter 60

Convince & Convert

FEBRUARY 1, 2018

Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for Olympic coverage. All month, Americans will switch on the tube to ignite dormant dreams of snow-dusted Olympic fame.

Cable 117

Cable Social Media Paid Search Agency Eye-Tracking 117

Content Standard

OCTOBER 27, 2016

Earlier this month, Twitter conducted its first NFL Thursday Night Football live stream—resulting in a 4 percent rise in stock prices the next day. Given the recent uncertainty about Twitter’s future, combined with the huge number of people that enjoy watching NFL games on TV, that climb is not insignificant.

Twitter 40

Twitter Video Marketing Conversion Television marketing 40

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Convince & Convert

NOVEMBER 9, 2015

Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Additional projects between Stewart and the cable network are expected, and are set to be announced upon confirmation. Business: RelayRides Steers in a New Direction. People love Jon Stewart.

Peer-to-peer 137

Peer-to-peer Companies Cable Startups 137

Contently

APRIL 4, 2019

Given that there’s so little tolerance for cold pitches on a calm day ( see Twitter for real time examples of marketer-directed rage ), it’s no great mystery why you’ll find an even less receptive audience during a blizzard of news.

PR 143

PR Cable Press Paid Search Agency 143

Hubspot

NOVEMBER 6, 2017

When an Australian real estate tycoon suggested millennials could invest in real estate if they were stricter with their discretionary spending -- citing avocado toast as the main culprit -- we revolted on Twitter. Alright, I did the math. pic.twitter.com/nqhiqnQ07E — Kaleb Scary Horton (@kalebhorton). May 14, 2017. August 31, 2017.

Cable 77

Cable Opt-out Opt-in Paper 77

Bannerflow

MARCH 11, 2022

In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Platforms like YouTube Live, Twitter Live, and Zoom increase opportunities for participatory virtual events. Photo and video posts also generate more engagement than those using just text. Influencer Marketing.

Trends 111

Trends Planning Work Management Marketing Management 111

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). million interactions across Facebook, Twitter, and Instagram during U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). million interactions across Facebook, Twitter, and Instagram during U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Crimson Marketing

JANUARY 21, 2014

They are empowered by social media and tend to use both Twitter and Facebook. adults aged 18-34 than any cable network. 90% of content is generated by 2% of Twitter users. The 55-64 age bracket is the fastest growing demographic on Twitter. They share informative content via social networks as well as by email.

Cable 100

Cable Social Networks Privacy Validation 100

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Social media platforms like Facebook and Twitter have millions of daily users. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) 69%) and Facebook (.77%).

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. There’s the social media platforms like Facebook, Twitter, and Snapchat. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Tomorrow People

JULY 12, 2012

Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging. There was nothing to watch.

Facebook 120

Facebook Cable Television marketing Youtube 120

Digital B2B Marketing

JANUARY 15, 2013

Remember the switch from the dialup modem to always on DSL or cable? Remember cutting the Ethernet cable for wi-fi? Share your view in the comments below or with me on Twitter ( @wittlake ). Mobile is offering new and better ways for us to do the same things we have done from desktops and laptops. But But But… Wait!

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Hubspot

AUGUST 24, 2010

For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Should cable TV companies be worried about the future of their industry? In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. Marketing Takeaway.

Cable 28

Cable Television marketing Mobile Advertising Marketing Budget 28

Hubspot

MARCH 27, 2018

According to a report from cable news network CNN earlier today, Facebook CEO Mark Zuckerberg has decided to testify before U.S. Feel free to weigh in on Twitter. Congress amid growing concerns over user privacy. This is a developing story that I'll be monitoring as it unfolds.

Privacy Policies 66

Privacy Policies Cable Privacy Facebook 66

Content Standard

AUGUST 15, 2016

It may sound strange, even unnatural—but Twitter is betting hard that you will. Video content continues to grow in popularity online, but Twitter is banking on a much larger, more fundamental shift in the way we consume visual media. Twitter hopes to be the video marketing platform, picking up the viewership TV is losing.

Cable 40

Cable Video Marketing Television marketing Content 40

Digilant

APRIL 11, 2023

Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. Addressable TV: This allows brands to deliver ads to target audiences during broadcast TV, such as cable or free-to-air channels.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Strategic-IC

JUNE 4, 2018

Our client, Cabling Science, provides classroom training and e-learning services to the communications infrastructure community. Although Cabling Science already had 9,000 organic site visitors a month, their challenge was to turn this traffic into conversions - in particular, they wanted to grow conversions for a new awareness stage eBook.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

QuanticMind

SEPTEMBER 12, 2023

Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV. Parents of Teenagers Adults 35-54 years of age Men and women Favorite platforms are Twitter, Spotify, and Instagram Like to connect with brands through social media 2.

Education 75

Education Rules Budget Programs Planning 75

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). While the media loves Twitter, the story is bigger than any one social network. You read the newspaper or a magazine. Then came the web. And instant messages–text messages, smart phones, social media.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Stevens & Tate

AUGUST 10, 2020

Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping. Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads. Twitter’s ad revenues have fallen in the past years though daily active user rates have increased.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Hubspot

MARCH 5, 2020

The waves and frequencies of the waves are sent to your home or a Wi-Fi-connected place via an ethernet cable. Be sure to create or optimize your profiles on the major social media networks , including Facebook, Twitter, LinkedIn, and Instagram. These frequencies are decoded and recognized by your modem.

Marketing AI 98

Marketing AI Paid Search Agency Ad Frequency Cable 98

Digital B2B Marketing

JANUARY 24, 2012

If cable and online video fragmented TV audiences, then audiences are shattered when everyone produces their own channel or subscribes to a handpicked list of channels produced by their friends, influencers, entertainers and chosen brands. Share your view in the comments below or with me on Twitter ( @wittlake ).

Peer-to-peer 100

Peer-to-peer Cable Outreach PR 100

Kevin Indig

AUGUST 7, 2023

Others are great on cable news programs, while they might struggle in the social media world. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. Some brands are great online but struggle in brick-and-mortar. 📖 Context: There isn’t just one place for your audience.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Even social networks like Facebook and Twitter are creating their own versions of video streaming. In contrast, online streaming platforms have been experiencing massive growth. Why TV Is Still Around.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Martech Advisor

DECEMBER 17, 2019

As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. Follow us on Twitter , Facebook , and LinkedIn and stay updated on the latest trends in marketing technology. While texts are short, a picture says a thousand words.”

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Content Standard

SEPTEMBER 2, 2016

As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. This is no desperation move on Twitter’s part, surprising as it may be to some. But that seems all but given nowadays.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

Marketing Insider Group

NOVEMBER 29, 2012

While online and Cable TV advertising is up. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. As news consumption moved online, some industries are being left behind. But after a dip in 2009, Total TV advertising revenue is up and looks healthy.

Mobile Advertising 100

Mobile Advertising Cable Banners Advertisements 100

Choozle

MARCH 23, 2021

No longer do you need to spend tens-of-thousands on cable TV buys or direct mail in order to get your message out. But Twitter, Facebook, and Google are throwing the baby out with the bathwater. What political advertising strategies or tactics are you hoping will continue after this year?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Work Management 52