Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Journalistic writing makes your content more credible and boosts your content creation productivity. Image Source Higher Productivity Newshounds live and die by deadlines because the public craves its daily fix of the latest info.

Top of Funnel 268

Top of Funnel Tips Content High Quality Lead 268

MindFire

NOVEMBER 17, 2021

It will help you get to the next level in your sales calls, podcasts, or video interviews. Micro HDMI to HDMI Cable. Here’s a link list of everything shown: Glide Gear TMP 100 HDMI Cable LILLIPUT A11 10.1 when readers purchase products through these links. This doesn’t affect which products we include in this post.

Cable 98

Cable Amazon Webinar Metrics Contacts 98

Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Write stories that make the customer the hero: To take advantage of content marketing’s potential, leave brand stories that make you or your products the hero behind.

Content Marketing 362

Content Marketing Planning Best Practices Lead Scoring 362

Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Both CTV and OTT can also include video-on-demand (VOD) services. This doesn’t account for cable/satellite services offering DVR functionality.) Should they: Purchase a product or service?

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Check out the video, and read the full press release for additional details.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Zoominfo

JANUARY 28, 2021

We were determined to reproduce that buzz during our first-ever virtual company-wide live New Year’s Eve party — dubbed Henry Schuck’s New Year’s Closin’ Eve — which ultimately lasted ten productive and entertaining hours (imagine the content creation!). We hired a production company, DCE Productions , to help us executive produce it.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Digilant

JANUARY 11, 2024

Advanced TV Streaming TV is vying to dethrone cable and satellite when it comes to fans’ preferred viewing methods. In 2023, 58% of fans tuned into games via cable and satellite whereas 48% chose live TV streaming services.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Contently

MARCH 9, 2020

That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class. So with his last $5,000, he made one of the weirdest, most novel brand videos you’ll ever see. Are our blades any good?”

Storytelling 209

Storytelling Cable Class Viral Marketing 209

Porch Group Media

FEBRUARY 9, 2023

CTV advertising is without a doubt one of the best channels to target advertisements to users who are more opt to show interest in your product or service. Think of linear ads as the commercials seen on traditional cable channels. Related Reading: Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Advertisements 52

Advertisements Advertising Cable ROAS 52

Martech

NOVEMBER 28, 2023

Interactive ads may include options to explore a product’s features, watch extended videos or even make purchases without leaving the content they are watching. These platforms offer the advantage of reaching viewers who have cut the cord on traditional cable and satellite TV, making them a valuable target audience.

Marketing AI 86

Marketing AI Advertisements Advertising Trends 86

Contently

SEPTEMBER 20, 2016

Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product. Here’s what Nielsen found.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Porch Group Media

FEBRUARY 16, 2023

A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc. With CTV advertising, users see your ads when watching video content on their smart or connected TV. will see various video, interactive, or display ads throughout their streaming.

FAQ 52

FAQ Advertisements Advertising Cable 52

Digilant

MAY 21, 2024

Advanced TV advertising is an overarching term that encompasses non-traditional TV advertising—specifically advertising that occurs before, during, or after a video stream on the internet. How Important Is Advanced TV Advertising?

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

Content Standard

NOVEMBER 3, 2015

Video consumption has reached its tipping point. consumers under 45 years of age spend even amounts of time consuming both digital video and television. Individuals between ages 16 and 45 spent a little over three hours every day watching online video. Stagnating Cable Consumption. According to a new study, U.S.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Marketing AI 97

Marketing AI Training Generation Budget Programs 97

Zoominfo

JANUARY 28, 2021

We were determined to reproduce that buzz during our first-ever virtual company-wide live New Year’s Eve party — dubbed Henry Schuck’s New Year’s Closin’ Eve — which ultimately lasted ten productive and entertaining hours (imagine the content creation!). We hired a production company, DCE Productions , to help us executive produce it.

Buzz 130

Buzz Zoominfo Broadcasting Cable 130

Salesforce Marketing Cloud

NOVEMBER 3, 2021

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. This phenomenon isn’t unique to video streaming, either. Design and deliver tailored products, packages, and promotions in an agile way. Discover Subscriber Lifecycle Management.

Work Management 52

Work Management Marketing Management Cable Bundling 52

Martech

AUGUST 4, 2021

For instance, we’re finding out more about this space from the global video network Vevo. For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? How Vevo bridged the pandemic music video shortfall . Pre-pandemic, their revenue from CTV was 4%.

Cable 107

Cable Bundling Work Management Cross-Selling 107

Hubspot

APRIL 9, 2018

2017 was the year of the “ Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. Will this shift to video last? And how hard is it to learn video anyway? Publishers can charge more for video advertising than banner ads in text-based articles.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

ClickZ

JULY 22, 2019

With that earlier service, contact center agents can see still images or video on a customer’s smartphone and make drawings for the customer on top of the visuals in an augmented reality layer. Through the link, the customer sends several photos or video clips of the product having a problem. Analyzing the problem.

Contacts 89

Contacts SMS Cable Work Management 89

Vidyard

NOVEMBER 11, 2013

Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards. That said, brands are definitely looking to have a video presence online to take advantage of the shift.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Content Standard

SEPTEMBER 2, 2016

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. Let’s review the options.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Digilant

MAY 21, 2024

Advanced TV advertising is an overarching term that encompasses non-traditional TV advertising—specifically advertising that occurs before, during, or after a video stream on the internet. How Important Is Advanced TV Advertising?

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Digilant

AUGUST 30, 2023

Key Trends from Last Season and Their Impact on the 2023/24 NFL Season Amazon Prime Video Coverage of Thursday Night Football To keep up with more people streaming TV than watching cable or broadcast television, major broadcasters offer game coverage via their respective streaming platforms like NBC using Peacock, for example.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Martech

FEBRUARY 6, 2024

Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives. Streaming services will likely receive a boost from cord-cutters who are happy in their cable-less lifestyle but still want to see the game.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

ClickZ

OCTOBER 12, 2020

The more viewers consume video content served on CTV, the more opportunities and interest this tendency creates for advertisers. So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. million by the end of this year and reach 61.5 million in 2023.

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Contently

MARCH 28, 2018

Sample a product. Augmented reality lets consumers sample products without going to the store and dealing with the hassle that is brick-and-mortar shopping. Think Snapchat filters but with actual products.). To properly capture 360-degree video, creators need specific, expensive cameras designed for filming multiple angles.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Content Standard

APRIL 20, 2018

It was jarring to see radio and TV beside each other in this state, bringing to mind the lyrics of the Buggles’ classic, “Video killed the radio star.” An important caveat, however, is that it should not take the form of product placement. For more stories like this, subscribe to the Content Standard newsletter.

Video Marketing 60

Video Marketing Content Marketing Planning Content 60

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. Every media dollar spent needs to be purposeful in where it is run and showcase the value of your product or service. Why Is Video Necessary for Strategic Advertising? Fortunately, video is an attractive option.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. Every media dollar spent needs to be purposeful in where it is run and showcase the value of your product or service. Why Is Video Necessary for Strategic Advertising? Fortunately, video is an attractive option.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Vidyard

NOVEMBER 26, 2013

The products or services in this realm aren’t typically considered flashy enough to generate especially entertaining videos, but this is a huge misconception. In this post I’ve collected five examples of amazing B2B videos to inspire you to take your own content to the next level. Let’s take a look shall we?

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Digilant

APRIL 2, 2019

As this predominantly product-oriented company dips into the world of entertainment, the same principles ring true. It’s a safe haven – a place where a user can easily access their third-party cable and streaming subscriptions, sans Netflix. The number of OTT video service viewers is expected to rise to 188.3

Cable 55

Cable Television marketing Amazon Act-On 55

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. 85% of U.S.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

ClearVoice

NOVEMBER 25, 2018

'This is a real heyday of content that hasn't been seen since cable was invented. Explain how the sea change from cable TV and old-school production companies over to digital and real-time and short-form affects a boots-on-the-ground producer? Also: Know up front how much branding you want involved in the videos.

Cable 69

Cable Television marketing Amazon Click Rate 69

Choozle

JANUARY 7, 2022

consumers look for a “Known retailer” when searching for a product throughout their shopping journey, which is why effective brand awareness tactics are critical to lower-funnel impact. Are they looking for a product or a service? Data shows that 70 percent of U.S. Understanding your brand awareness audience. Display advertising.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61