Martech

JULY 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Some were still even calling them customer data platforms, as I recall. Why we care.

Enterprise Management 112

Enterprise Management Marketing Management Advertising Agencies Demand Generation 112

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.

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Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV. Let’s begin by going back to the basics. 85% of U.S.

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Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. YouTube marketing statistics. In 2014, the most searched term was music.

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Youtube Statistics Cable Stats 104

Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. Entertainment is now home entertainment.

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Advertising Agencies Paid Search Agency Advertisements Advertising 101

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. There are numerous advantages that Connected TV advertising presents that Linear TV ads cannot.

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QuanticMind

SEPTEMBER 12, 2023

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.

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readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

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Paid Search Agency Advertising Agencies Advertisements Advertising 52

ClearVoice

APRIL 15, 2019

With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the standard for presentations, interviews and meetings. Apple is particularly confounding, since laptops use a standard headphone jack while phone earbuds have the “lightning cable” connector.

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Stevens & Tate

APRIL 3, 2020

As new technologies emerge, new marketing opportunities tend to present themselves. For example, the rapid adoption of streaming services, from Netflix to Hulu, over the past few years has led to the growth or OTT marketing (over-the-top marketing). Enjoy the Article: The Benefits of Mobile Marketing Generation.

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Work Management Cable Mobile Advertising Marketing Management 60

Hubspot

MAY 20, 2020

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. Do you have marketing campaigns focused on branding, awareness, reach or other upper funnel objectives?

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Hubspot

DECEMBER 19, 2017

Last Thursday, the Federal Communications Commission (FCC) voted 3-to-2 to repeal regulations of internet service providers. Net Neutrality is a collection of regulations that prevent internet service providers (ISPs) -- like Xfinity, Spectrum, or Verizon, for example -- from altering internet speeds or censoring online content.

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Martech Advisor

JANUARY 8, 2020

As Netflix proclaimed in its recent earnings report, “Just like the evolution from broadcast TV to cable, these once-in-a-generation changes are very large and open up big, new opportunities for many players.” Learn More: How to Bust Online Marketers Fraud. This presents a lucrative opportunity for fraudsters.

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Choozle

MARCH 30, 2020

At Choozle, we are media buyers and marketers ourselves, and we understand the impact that changing dynamics in the markets can have as a result of any crisis. But what are the right moves to make during a crisis for your marketing strategy? There’s an opportunity to claim more share of the market.

Marketing Budget 52

Marketing Budget Advertising Agencies Advertisements Advertising 52

The Customer

SEPTEMBER 16, 2021

Marketing are interested in it. And the third line of business is a business that we’ve fashioned around being in the payment space it’s called Forte but now known as CSG Forte and it’s a company that has some of the most market leading solutions for secure digital payments. Customer service is interested in it.

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Enterprise Management Work Management Lead Ranking Lead Scoring 97

Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. Anders: When V12 was acquired by Porch back in January, we identified this massive opportunity in new mover marketing.

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QuanticMind

APRIL 26, 2018

The “end of net neutrality” has become a rallying cry for proponents of the free internet across the world. While it’s true that the end of internet neutrality may present problems to bloggers, businesses and entrepreneurs, however, online paid search advertisers may see a silver lining. Now, how about the good stuff?

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Hubspot

APRIL 4, 2018

The up-and-coming generation filters everything in the world around them because they have to, and that includes your marketing messages. If you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies. Here, we’ll explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience.

Work Management 77

Work Management Marketing Management Planning Paid Search Agency 77

Heinz Marketing

NOVEMBER 18, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 72

Top of Funnel CAN-SPAM Internet Marketing Trade Show 72

Hubspot

MAY 29, 2014

Every year, Mary Meeker releases her annual Internet Trends Report. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 4) Internet use was up 9% in 2013 compared to 11% in 2012.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

AUGUST 30, 2011

We hear a ton of marketing myths everyday that have no basis on research or facts. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. Inbound Marketing. Some of them might surprise you.

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Hubspot

FEBRUARY 15, 2016

The most successful companies are those that take NPS data and use it to fuel and direct their marketing methods and even product development. No one understands this better than Bill Macaitis , CMO of Slack, former CMO of Zendesk, and former SVP of Online Marketing and Operations at Salesforce. Ask any rocket scientist.

Lead Ranking 28

Lead Ranking Lead Scoring Promotion Word of Mouth 28

Single Grain

FEBRUARY 7, 2020

The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced. How to Leverage Facebook Live as a Marketing Tool. For example, you might be using this live broadcast to present a new product or announce a new feature.

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Broadcasting Facebook Optimization Tips 130

Madison Logic

SEPTEMBER 26, 2023

Marketers must not only capture the attention of the buying committee but also keep it over often longer sales cycles. Introducing Madison Logic’s ABM Connected TV. In 2022, Nielsen reported that CTV outperformed cable and broadcast TV to become the dominant form of entertainment on U.S.

Account Based Marketing 52

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Hubspot

SEPTEMBER 5, 2012

In a very basic summary, Marketing's role is in attracting and converting prospects into leads. So as a marketer, here are some things you should keep in mind to ensure your customers' experiences stay positive from their beginning as marketing prospects all the way through to their dealings with Support.

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Paid Search Agency Work Management Godaddy Marketing Management 28

ClearVoice

MAY 15, 2020

Award-winning producers, directors and creators share decades of combined experience to help you produce better video marketing, from live social streaming du jour to production techniques that have stood the test of time. Live video marketing (aka livestreaming). Expert: Jeff Nappi. Livestreaming and real people characters.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Simplify your messaging: Video marketing.

B2B Marketing 257

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SpotMe Blog

SEPTEMBER 22, 2023

With so many options on the market, determining the best solution for your needs can feel overwhelming. All while being robust enough to withstand internet and electrical hiccups on the event day. Efficient onsite event badge printing software is essential for a seamless check-in experience for your attendees.

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

BOP Design

APRIL 18, 2022

Read more: Key metrics to track for B2B marketing. . Adding structured data to your B2B website makes your site clearer and easier for search engines to read and increases the chances of your website being presented in the best way. . Aim to use no more than 3 levels per page unless it is necessary. Structured Data .

Optimization 66

Optimization B2B Tips Lead Ranking 66

Circle Studio

AUGUST 13, 2020

Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. This should go without saying, but content is the core of your presentation.

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Effectiveness Act-On Webinar Metrics Statistics 141

Outgrow

FEBRUARY 27, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Monika Tenerowicz for our monthly podcast – ‘ Marketer of the Month ’! Explores the evolution of the Polish telecom market spanning the last two decades. Welcome to another episode of Outgrow’s Marketer of the Month.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Outgrow

FEBRUARY 27, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Monika Tenerowicz for our monthly podcast – ‘ Marketer of the Month ’! Explores the evolution of the Polish telecom market spanning the last two decades. Welcome to another episode of Outgrow’s Marketer of the Month.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Hubspot

NOVEMBER 7, 2018

And that’s why TV commercials, despite their evolution over the last 60 years, are still one of the most effective — albeit most fleeting — marketing strategies. Wonder Bread and Cheerios were presented during shows like Howdy Doody and The Lone Ranger. Like any marketing method, there are benefits and drawbacks to TV ads.

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Paid Search Agency Cost Per Thousand Ads Cable 67

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

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Hubspot

MARCH 24, 2015

There are lots of ways to generate and publish content for your inbound marketing efforts. If you''re struggling to figure out "what''s next," you might want to explore the idea of hosting your own live internet radio show. So how can this be used as a marketing tool for your organization? Marketing Director and Product Manager.

Broadcasting 28

Broadcasting Cable Work Management Marketing Management 28

Martech Advisor

NOVEMBER 5, 2019

With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. AI in programmatic advertising.

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Advertising Agencies Marketing AI Advertisements Advertising 100

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. Was that a textbox or a button?)

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