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Where to begin with privacy: Friday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Just one more way that the fragmented digital landscape is also melting into itself, with brand buzz on social media merging with user-generated product reviews and e-commerce. Here’s my hack.

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How to Sell AI Products [Tips from HubSpot Sales Reps]

Hubspot

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. Pro tip: Your after-sales service is key to success.

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How Innovative Marketers Are Using Augmented Reality to Engage Customers

Contently

It can drive more sales , help customers make decisions, and generate buzz around your product or service. While the overall experience was wonky, buzz about the experiences (held in NYC, London, and San Fransisco) was exactly what the company needed—almost 287 million hours of the season were viewed in the opening weekend.

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Top 5 Mobile Marketing Campaigns of 2019 to Inspire Your 2020 Strategy

Martech Advisor

Instead of advertising during the Super Bowl where their rival, Pizza Hut, was the official sponsor, Domino's decided to create a buzz by focusing on user-generated content and launching an Artificial Intelligence enabled Pizza Identifier app. Apple's – Privacy. Apple's 'Privacy. Apple's Privacy Matters Video.

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8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

PRO TIP: Entice prospects with a simple intro video. Your host can create some buzz by making a short video explaining the webinar’s key takeaways. To ensure privacy compliance, let registrants know what you will do (and not do) with their email addresses. Add the video to your email or landing page.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” This year’s costumes include a monkey, tiger, owl, Buzz Lightyear, Woody and a pirate. Their special hats are a handmade gift.

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Litmus Live 2021: Top 10 Takeaways from Day 1

Litmus

Day 1 just came to a close and we are buzzing with all the tips, tactics, and learnings. Nate Skinner's tip for email marketers? When asked about tips for email marketers, Nate suggests, “getting your house in order first. Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021.