Buzz Marketing for Technology

OCTOBER 18, 2013

Posted in eCommerce Optimization Personalization. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

seo.co

MARCH 12, 2021

A personal trainer’s stretchy business card that resembles an elastic resistance band. If you’re okay with being controversial and potentially ruffling a few feathers, astroturfing could provide a good opportunity for high-ROI guerrilla marketing. Buzz Marketing. Buzz marketing could be described as the opposite of astroturfing.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Twitter Promoted Tweets. Person A attended Seminar A and Trade Show B.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. It assumes that the person signing up can be either a traveler looking for their stay or can be a host looking to open their home for guests. It's a very warm email. Easy to skim through.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

ConvertKit

JUNE 4, 2021

During Tim Grahl ’s From Zero to Platform: The First 3 Steps to Start Your Book Marketing webinar, he said: What’s easier: work to get 10 million followers on Twitter, or work with someone who has 10 million followers on Twitter to promote your book? Make sure you personalize this section as much as possible. Make the pitch.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Martech Advisor

DECEMBER 19, 2019

whiteboardfriday on Twitter. Twitter Moments is also a great alternative to showcase featured content. Chatbots can help you automate content delivery, order/appointment booking and confirmation, delivery tracking, and personalization of the overall experience. Learn More: How To Calculate Influencer Marketing ROI.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

seo.co

MARCH 12, 2021

A personal trainer’s stretchy business card that resembles an elastic resistance band. If you’re okay with being controversial and potentially ruffling a few feathers, astroturfing could provide a good opportunity for high-ROI guerilla marketing. Buzz Marketing. Buzz marketing could be described as the opposite of astroturfing.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

B2B Marketing Zone Posts

JULY 9, 2009

No patience for the ROI of Social Media discussion - Buzz Marketing for Technology , June 15, 2009. Three steps for B2B marketers to build a personal social media presence - Chris Koch , June 26, 2009. Social Network based Caller Routing - Buzz Marketing for Technology , June 17, 2009. B2B Marketing ROI , June 30, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

SMB 40

SMB ROI Marketing Budget Work Management 40

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Ideally, these people should be aligned with the personality of your buyers. This helps you tailor your content accordingly to suit their needs to boost your ROI and engagement.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

xiQ

SEPTEMBER 28, 2015

Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. A personal customer relationship is often the tipping point when it comes to making the sale. TAP INTO THE POWER OF PERSONAL. Today, the buzz in marketing is all about inbound. The short answer is decidedly, no.

Relevance 62

Relevance Inbound Marketing Paid Search Agency Trade Show 62

BuzzSumo

MAY 9, 2019

Our third most-shared post that falls under this content type is 31 Interesting SEO Experts to Follow & Learn from on Twitter. It features a good amount of lesser-known Twitter accounts alongside the ones you’d expect. Usually, that translates into engagement and buzz around your content piece. Original Concepts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

If you’ve already read one (or more) of the books, we hope you’ll find us on Twitter and share your key takeaways. Michael Brenner ’s The Content Formula : Calculate the ROI of Content Marketing & Never Waste Money Again. Mark Schaefer ’s Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Digital Marketing World Forum

DECEMBER 18, 2019

SadeLaja1 “The ROI story you tell internally is just as important as the external content you’re trying to tell” #DMWF good reminder for #contentmarketing folks @DigiMarketingWF pic.twitter.com/JeAT8wGQOb — Nicole Gardere (@JC_Nicole) November 25, 2019. We’re talkin’ #Culture on Twitter! What a way to close day 1!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Optinmonster

DECEMBER 4, 2019

83% of marketers say videos give them a good ROI. Shows great ROI. You could pump out and publish 15 posts per week, which you might think would get you lots of buzz and traffic. On top of this, with email marketing, you can: Create personal and customizable messages for your audience. Boosts conversions and sales.

Paid Content 87

Paid Content Practices Top of Funnel Work Management 87

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Webbiquity

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? The more active a person is in social media, the more time it naturally takes up (e.g. because there are more blog comments to respond to, more Twitter followers to check out, etc.).

Social Media 100

Social Media Peer-to-peer Media PR 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

FEBRUARY 1, 2010

ROI Is Dead by StraightUpSearch Blog. 6 Must Read Posts about the ROI of Social Media by Social Media Today. This Guy Gets the Basics of Social Media ROI by My Venture Pad. Measuring Social Media ROI: Why it fails by Social Media Today. Measuring Social Media ROI: Why it fails by Social Media Today. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Having a strong personal network is truly gold in this economic climate and there is one quote that has always stuck in my head after reading Keith Ferrazzi’s book Never Eat Alone (which if you haven’t read you really should) he said “ be sure to build the network before you need it” and man was he ever right.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. A hybrid event is a blend of the traditional in-person event with the online virtual event. Best Practices for Promoting Your Hybrid Event.

Examples 111

Examples Enterprise Management Work Management Conference 111

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? If someone signs up to follow your company on Twitter, when you tweet will that person see it?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. Regardless, those visiting your event in person will want to be dazzled and entertained, and your virtual attendees also want a first-rate virtual experience.

Work Management 52

Work Management Product Marketing Management Act-On 52

xiQ

SEPTEMBER 28, 2015

Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. A personal customer relationship is often the tipping point when it comes to making the sale. TAP INTO THE POWER OF PERSONAL. Today, the buzz in marketing is all about inbound. The short answer is decidedly, no.

Relevance 48

Relevance Inbound Marketing Paid Search Agency Trade Show 48

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40