ClickZ

OCTOBER 16, 2020

30-second summary: Advanced personalization in emails drastically improves open rate. Personalized email marketing is more efficient and effective. In a study Liveclicker did with The Relevancy Group, it was found that for every $1 spent on advanced personalization in email, you can expect to make around $20.

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. How can you measure what people are doing offline in person? Gary Vaynerchuk articulates this very succinctly in saying: “ What is the ROI of your mother?” But how can you measure this? DOWNLOAD NOW!

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

SocialPilot

JANUARY 26, 2024

” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Draft a personalized cold outreach script for LinkedIn messages targeting [Target Professional Role], focusing on how [Product/Service] can solve their specific challenges.”

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 78

Landing Pages Twitter Optimization Template 78

Marketing Insider Group

OCTOBER 5, 2023

So below are the actual responses I received to my question on twitter: “what are the top reasons people resist being active in social media?” scaredofsocial — Jonathan Barrick (@j_barrick) March 14, 2012 @BrennerMichael Time (biz and personal). Not sure what to say (primarily twitter for personal use).

Social Media 194

Social Media Media Twitter ROI 194

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Siemens suffers negative comments on Twitter with regard to environmental issues. Is it working?

Twitter 152

Twitter Marketing Strategy Marketing & Strategy Planning 152

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 SEO Roundtable Thought Leadership Produces High ROI, Business Leaders Say 97 percent of U.S.

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. To stand out from the crowd, you should also do something personal. It may vary based on the personal preferences of your leads.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Envy

AUGUST 18, 2020

In addition, as businesses are starting to realize the potential of personalized campaigns, ABM is quickly becoming the go-to strategy for B2B tech companies aiming to improve their marketing and sales alignment. Voila, both sales and marketing teams are aligned, time is saved, quality leads are flowing in and your ROI is up.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. With COVID-19 putting in-person conferences and events on hold, digital tactics are the only surefire way to build brand awareness and generate leads. Email marketing: the most affordable, scalable channel When it comes to ROI, email marketing packs a powerful punch.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. With COVID-19 putting in-person conferences and events on hold, digital tactics are the only surefire way to build brand awareness and generate leads. When it comes to ROI, email marketing packs a powerful punch. Why email generates high ROI.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Binary Demand

JUNE 19, 2023

Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting. Data Reliability: It helps to contact potential customers with a personalized message that addresses their needs, pain points, and interests.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Mailmunch

FEBRUARY 23, 2021

The Return on Investment or ROI is an important element in choosing marketing strategies and approaches that best fit your marketing goals. Your marketing efforts will be greatly influenced by how seriously you take ROI and how well you implement it as a means of ensuring business growth through marketing. .

ROI 53

ROI Top of Funnel Marketing Budget Marketing & Strategy 53

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Measure Your ROI.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Marketing Insider Group

MARCH 6, 2023

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming. Spending less on production means maximizing your ROI.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

That said, in this blog, I’ll cover four key social media metrics that will prove ROI. For example, if your Twitter handle has a broad reach with low engagement, that’s usually a negative, because it shows your content hasn’t resonated well with your audience. ( Well maybe not millions, but there are really quite a few to choose from.

Social Media 134

Social Media ROI Social Marketing Media 134

B2B Digital Marketer

SEPTEMBER 2, 2021

What can B2B organizations do to transform and develop a differentiating brand personality? How do you differentiate yourself and develop a brand personality that is unique to your customers? 13:46 – Things a B2B organization can do to have a differentiating brand personality. Margie’s Twitter: [link].

Demand Generation Agencies 52

Demand Generation Agencies Personalization Brand Identity Branding 52

Marketing Insider Group

NOVEMBER 18, 2020

Develop and Invest in Marketing ROI Metrics. Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. ABM doesn’t care about the thousands of followers you gained on Twitter. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

JANUARY 4, 2021

It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Twitter makes sense, as well. Email marketing remains one of the best ways to create ROI. Hone and tweak your email marketing based on the data you collect on performance to ensure it’s providing ROI. Image: DMA.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Zoominfo

MAY 20, 2021

You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. This is the only way to show true ROI. With an average close rate you can even get to a calculated ROI.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Personalized messages. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. This webinar featured Eric T.

ROI 50

ROI Psychographics Webinar Metrics Paid Search Agency 50

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. Data also shows that respondents have reported seeing results and ROI from conducting paid social media campaigns. The Most Trusted Channel. So which one is most trusted?

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

SocialPilot

MARCH 11, 2024

Additionally, AI enables marketers to personalize content by analyzing audience data and trends, ensuring that influencer campaigns effectively resonate with specific audience segments. Tracking ROI of Influencer Campaigns Nowadays, everyone is doing influencer marketing, and it all boils down to how deep your pockets are.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Biznology

JULY 15, 2013

Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. It had a 6-to-1 ROI.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. Talk about getting an instant ROI.

ROI 81

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 81

Biznology

JULY 28, 2021

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? And I don’t care that it’s going away.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Email Marketing ROI vs. Social Media ROI There are different metrics to measure the effectiveness of any given channel. Currently, the average ROI of email marketing is $36 for every $1 spent.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

MARCH 31, 2016

That’s where personalization enters the picture. Here’s how personalization can help media companies carve out new, lasting monetization channels. >> >> Download our latest Media Ebook - Personalize or Perish >> More Engaged Email Lists. Personalized Calls to Action (CTAs). Getting Started.

Personalization 28

Personalization ROI Sales Qualified Leads Newsletter 28

Content Standard

MARCH 1, 2018

Twitter’s finances have long been a punching bag for its critics: Even as it struggled to generate revenue from its platform, the company held enough cash to fund its operations for more than 400 years. The factors driving Twitter’s success are twofold. What’s Behind This Sudden Surge?

Forecasting 40

Forecasting Twitter Allocation Brand Identity 40