Writing on the Web

JUNE 27, 2011

Nobody has time to read all those words anymore, especially not online. I started skipping the long research on a topic and reading up on its history. Edit your work so that it is appropriate for article directories, press releases, white papers. Post on Google Buzz. Or maybe I got smart. Share this on del.icio.us.

Autoresponders 100

Autoresponders Digg Press Paper 100

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Writing on the Web

NOVEMBER 29, 2010

The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. Post on Google Buzz. Share this on del.icio.us.

Digg 100

Digg Buzz Internet Marketing Blogger 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 19, 2006

Contrarily, my research shows that for the complex sale, it is far more effective to support proven sales people with good lead generation than hiring additional sales people. I interviewed Barry Trailer, Partner of CSO Insights about their White Paper, "Optimizing Lead Generation - Whats the Payback?"

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

JULY 13, 2006

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Hinge Marketing

MARCH 14, 2016

Articles and white papers. At Hinge, we freely distribute our research studies, which is arguably the most valuable content we produce. We do so to generate valuable buzz and inbound links. The credibility you generate online through the quality of your content can be enhanced when people meet you in person.

Planning 48

Planning Marketing Plans Service Content Marketing 48

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information. Do you have your web site’s good content under lock and key?

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. RainToday recently released the results of a new, year-long research project called How To Become A Thought Leader. Become a thought leader !

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Online Marketing Institute

JANUARY 4, 2011

White papers? Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? What do people like to link to? Case studies? Informative how-to blog posts?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

markempa

MAY 20, 2005

Research them, their companies, their clients or customers. Do your research (step 2 above). Over time, as you build your lead generation program, your experts may be interested in co-developing white papers, special research reports, articles, and events with you. Do your research (step 2 above).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. Thought leaders often do the following things; they write, speak, do research, analyze trends, and openly share insightful ideas with people (regardless of their timing to buy).

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Online Marketing Institute

NOVEMBER 7, 2010

November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types (..)

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. It’s just like e-mail marketing: Don’t be a blaster. Be a resource.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

The Mx Group

AUGUST 1, 2018

Whether you are researching meaningful facts and stats, seeking inspiration for new content or simply looking to keep up with the latest trends, here are ten B2B marketing resources and tools I recommend: 1. Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I was trying to use the research findings as a guide, but a tweetreach.com search for username and brand would work nicely indeed. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

KoMarketing Associates

OCTOBER 27, 2015

B2B Buyers Do More Research Than Ever Before. The data: Two-thirds of today’s buyers rely more on content to research and make purchasing decisions than they did a year ago, according to Demand Gen’s “2015 Content Preferences Survey.” B2B Buyers’ Time is Precious. B2B Buyers Listen to Their Friends.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Vital statistics for every B2B marketer , March 16, 2010. Vital Statistics for B2B Marketers – the video , June 10, 2010. Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

SmartBug Media

MARCH 25, 2019

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—proving to be a valuable resource for any B2B marketer. Must-read articles: The 5 Step Marketing Research Process. 8 Ways to Increase Organic Traffic.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

B2B Marketing Zone Posts

JUNE 9, 2010

And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. Is The White Paper Dead for B2B Marketing? Kill the white paper!” When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Lead Liaison

MARCH 7, 2018

I’m sure everybody has heard about inbound marketing. It’s kind of a buzz [Unclear 00:14:36:29] that’s being created. So really inbound marketing is really about being in the right place at the right time. Outbound marketing, that’s really the opposite of inbound marketing.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. It’s just like e-mail marketing: Don’t be a blaster. Be a resource.&#

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? A few people were so incensed they contacted me to say I was talking nonsense. Zillions of blog posts.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy [link] [link] Mike Malone RT @jaybaer @russhenneberry : Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] Mike Malone RT @jaybaer @russhenneberry : Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] Renée Warren Why D.I.S.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Webbiquity

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.

B2B Sales 100

B2B Sales Lead Scoring Lead Ranking Research 100

Webbiquity

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.

B2B Sales 100

B2B Sales Lead Scoring Lead Ranking Research 100

Online Marketing Institute

NOVEMBER 2, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Single Grain

MARCH 31, 2022

Research the digital marketing agencies you are looking at on Google My Business, Clutch and GoodFirms. Anything above 4 out of 5 stars indicates that the company does excellent work and offers good digital marketing services. Step 4: Check Out Their Customer Reviews and Ratings. star review from 10 customers.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 52

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

Webbiquity

AUGUST 26, 2010

Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. 10 Ways to Create a More Engaging Facebook Page by TopRank Online Marketing Blog. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Post on Google Buzz.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100