Biznology

JUNE 29, 2018

Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. After all, not everyone needs to read the complete article or white paper to be inspired by its best ideas. What can inspire with creativity?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? as outlined in my new book: “Crafting White Paper 2.0?. as outlined in my new book: “Crafting White Paper 2.0?.

Paper 40

Paper Best Practices RSS Landing Pages 40

Tomorrow People

APRIL 10, 2018

The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own research. Going micro with content marketing. Today’s marketers have to provide significant amounts of content in order to pull prospects in and keep them engaged.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

KoMarketing Associates

MARCH 14, 2017

B2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why? The B2B Brand Strategy” white paper from Spencer Brenneman found that B2B executives are seeing ROI from their brand initiatives, and 81.3 Based on our research, one could argue that B2B companies are catching up!

Digital Asset Management 138

Digital Asset Management B2B Marketing Enterprise Management Brand Identity 138

KoMarketing Associates

AUGUST 22, 2017

In addition, ensure that high performing on-site SEO assets have an opportunity to support the growth of B2B email marketing lists. Instead of letting visitors leave with product information, white paper, or download (or just leave), cross-reference call to actions for email registration as well. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Here are a few common ones you may hear and some ammunition to strengthen your case in favor of online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

B2B Marketing Directions

SEPTEMBER 20, 2015

In many ways, the findings of the Starfleet survey echo the results of research from several other firms. For example: Almost nine out of ten respondents (89%) said their primary high-level objective for investing in content marketing is to acquire new customers. Illustration courtesy of Flickr CC and TopRank Online Marketing.

Research 45

Research B2B Marketing Allocation Content Marketing 45

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Along the way we’ll explain the research that prompted these recommendations. Or, as the Content Marketing Institute recommends , “Be customer-centric.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

APRIL 27, 2017

These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 59% of marketers increased spending on content last year, while just 7% cut that area.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Percentage of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

FEBRUARY 5, 2015

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. B2B Online Marketing Blog Content Marketing B2B Marketing content marketing video marketing'

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

SEPTEMBER 29, 2014

Second, B2B vendors lack critical content marketing assets designed to support the buying process. Survey respondents indicated that vendor websites lacked key content marketing assets which influence the buying process, like “case studies, white papers and articles,” “pricing” and “product reviews.”. Here it is!

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Webbiquity

JANUARY 2, 2013

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Marketing Charts ). Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

AUGUST 2, 2016

In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. The first step in establishing benchmarks is to review key competitors and their online productivity.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

SEPTEMBER 17, 2015

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry. Research found that 80 percent of B2B marketers do not have a multicultural marketing initiative in place.

Activities 120

Activities Allocation Paid Search Agency Mobile Advertising 120

KoMarketing Associates

MAY 7, 2015

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

Webbiquity

MARCH 13, 2019

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing. Focus on User Intent.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

KoMarketing Associates

NOVEMBER 12, 2015

For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

MAY 15, 2018

Today’s B2B buyers, like most of us, spend a lot of time online. In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

The Mx Group

SEPTEMBER 20, 2018

It’s a fact of life that more and more of the B2B sales cycle is conducted online, and potential customers are putting off conversations with your sales team, distributors or channel partners until later in the buyer’s journey. That’s why online marketing has become so important, and interactive content is one of its most effective tools.

Product 76

Product Tools Top of Funnel Digital Marketing Funnels 76

KoMarketing Associates

AUGUST 26, 2014

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Organic search engine traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Interactive Buyer Enablement Video.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Hinge Marketing

MAY 12, 2016

Companies that commit to a content marketing strategy grow up to four times faster and are two times more profitable than other firms, according to our study of online marketing for professional services. At first glance it may not be obvious why content marketing is so effective for generating qualified website leads.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

nDash

OCTOBER 26, 2020

Freelance writer specialising in HR, HR technology and recruitment, writing research focused articles, content and whitepapers on current issues affecting HR and recruitment professionals. . My projects have ranged from white papers to scientific reports for medical journals. Whitepaper. Case study. Website copy. Hire Melina. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Hinge Marketing

MARCH 4, 2016

” Fill in the blank with whatever you wish: blog post , web copy, article, white paper, letter—even email. The best personas are based on market research that gives you concrete insights into the specific needs and behaviors of your target audience. 1 rule: Always write with your audience in mind.

Psychographics 48

Psychographics Paper Buyer Personas Demographics 48

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

nDash

DECEMBER 14, 2020

I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Award-winning, veteran writer, editor, content strategist and researcher with expertise in B2B technology and information security topics. Area of expertise: Quality management software . Ling Wong .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Marketing Insider Group

AUGUST 18, 2015

Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audiences. Pew Research points out that nearly 60% of the U.S. That doesn’t, however, mean that marketers are good at creating content that works well in the mobile environment.

Planning 100

Planning Content Mobile Marketing User-Generated Content 100

Hinge Marketing

JANUARY 1, 2015

If you’re like many professional services firm executives and marketers, you’ve faced the following troubling scenario: You’ve created a terrific piece of content, such as a guide, white paper, or research report, and made it available for download on a web landing page. Online Marketing'

Landing Pages 48

Landing Pages Conversion CMO Paper 48

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Online Marketing. Internet Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

KoMarketing Associates

JULY 12, 2018

Online Training Formats. They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics. It is a complete hassle to decide to switch to a new project management platform or a data research platform and then have it not work like you want.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Valasys

JUNE 26, 2019

Audience Explorer is the only real-time tool that facilitates researching about audience engagement in the B2B dominion. The tool also makes some predictive assumptions based on data & thereby also aids the marketers in their task of data analysis.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Hinge Marketing

MAY 20, 2019

Articles and white papers. At Hinge, we freely distribute our research studies, which is arguably the most valuable content we produce. The credibility you generate online through the quality of your content can be enhanced when people meet you in person. Unfortunately, they have a reputation for being dry.

Planning 92

Planning Marketing Plans Service Content Marketing 92