Adobe Experience Cloud Blog

JANUARY 3, 2017

Read this blog from Mike Tomita , Director of Online Marketing at Marketo, to learn how to track important soft metrics for three popular digital ads: mobile video, native, and programmatic. You’ve Got Mail: 5 Things Your Subject Lines Are Missing. You’ve Got Mail: 5 Things Your Subject Lines Are Missing. Lead by example.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Writing on the Web

JULY 9, 2010

In fact, having a good online reputation is essential to branding yourself or your business. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Post on Google Buzz.

Tips 100

Tips Ning BtoB Digg 100

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The report also found that e-mail continues to have a high response rate too.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Writing on the Web

JULY 26, 2010

It’s not likely they go online looking for you, your business or your blog. And they do go to Facebook , Twitter , and LinkedIn. Post on Google Buzz. Share this on LinkedIn. Related posts: 4 Time-Saving Tips for Social Media Marketing. I’m not saying that. Share this on del.icio.us.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 15, 2010

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – Post on Google Buzz. Share this on LinkedIn. 4 Time-Saving Tips for Social Media Marketing.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Because it performs so well in other arenas, many marketing practitioners believe that direct mail will do the same for their B2B lead generation programs.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Writing on the Web

JULY 27, 2010

Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. About 75% of the comments left on his blog posts come from LinkedIn group members. Post on Google Buzz.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

JUNE 16, 2010

Post on Google Buzz. Share this on LinkedIn. 5 Content Marketing Goals for Your Website & Blog … and One Big Challenge. 4 Time-Saving Tips for Social Media Marketing. 4 Time-Saving Tips for Social Media Marketing. Share this on del.icio.us. Share this on Facebook.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Writing on the Web

JULY 13, 2010

Search Engine Optimized content on blogs, web pages, articles, social media profiles. Post on Google Buzz. Share this on LinkedIn. Related posts: Online Content Marketing Results: Poll Says 50% Dissatisfied. Top 3 Content Marketing Challenges: Survey Results. Get known: How do you do that? Tweet This!

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. I’m repeating myself because it’s so crucial to your online marketing efforts.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JULY 8, 2010

Post on Google Buzz. Share this on LinkedIn. Related posts: Business Results from Online Content Marketing? 4 Time-Saving Tips for Social Media Marketing. Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Ning.

Ning 100

Ning Content Marketing Digg Buzz 100

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. but their e-mails dont show it.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Writing on the Web

JUNE 29, 2010

I know there are many who feel it’s just too overwhelming to learn, especially now with all the social media chatter. Post on Google Buzz. Share this on LinkedIn. 4 Time-Saving Tips for Social Media Marketing. So, no, the Web hasn’t changed the way most people do business. Tweet This!

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JULY 2, 2010

He will be all over the board, start-ups, social media, politics, (usually on the left), internet, telephony, etc. Post on Google Buzz. Share this on LinkedIn. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter. allows followers to connect with the blog. OK he doesn’t do food.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

JULY 5, 2010

Post on Google Buzz. Share this on LinkedIn. Related posts: 4 Time-Saving Tips for Social Media Marketing. 8 Tips for Content Marketing on Your Blog, One Conversation at a Time. Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Ning 100

Ning Digg Buzz Blogger 100

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Writing on the Web

JULY 7, 2010

Ask people on social media sites if they need such a product, or if this product seems like a good idea to them. Post on Google Buzz. Share this on LinkedIn. Related posts: Is the Social Web Changing How We Write? 4 Time-Saving Tips for Social Media Marketing. Share this on del.icio.us.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. How NOT to pitch a blog - Online Marketing Blog [.]

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Validating direct marketing lists. Following up on direct mail campaigns. Following up on requests for information. Building a database.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Telephone leads all media with the highest response rate of 5.53 Dimensional mail was close behind at 5.28

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Could you do it with confidence?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

SEPTEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you make sure your e-mail message gets a response? How can you make sure your e-mail message gets a response? Does it work?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

DECEMBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive often talked about how marketers can reuse content for lead nurturing. Ive often talked about how marketers can reuse content for lead nurturing.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

JUNE 27, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

markempa

JANUARY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I got this milestone e-mail (for a first time author) from my editor at McGraw-Hill. In the meantime, I wanted to give you an update.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

APRIL 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Selling IT: Are you using the Best Lead Generation Techniques?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Telemarketing 120

markempa

APRIL 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ideas or tips of the day. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120