SmartBug Media

OCTOBER 30, 2020

Does the platform allow for presentations to be pre-recorded and controlled by the presenter, live? We will dive into this a bit more shortly, but having the ability to share pre-record presentations impacts the attendee experience and engagement opportunities. What engagement capabilities exist? Email Promotion.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

markempa

APRIL 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

APRIL 24, 2009

Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Note: Beginner 101, sales pitches or speeches that have been presented elsewhere will NOT be accepted.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What’s lead nurturing?

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

DivvyHQ

MAY 29, 2019

Coordinating these efforts across multiple departments and brands presents perhaps the biggest challenge of all. The content they consume may lead to that initial purchase, but a lack of coordination between departments can quickly divert that customer to a dead end, and a missed opportunity for you.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Content Marketing Institute

OCTOBER 30, 2018

If you’re a marketing agency, your idea list might look a little like this: Content marketing to get leads. Here’s a great example of a cluster page from HubSpot: Instead of taking a generalized approach and covering things like why PR is important, HubSpot dives into building free buzz with a PR campaign.

Lead Ranking 103

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 103

Sprout Social

NOVEMBER 19, 2018

To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. Social messages during the 2017 holiday season also grew significantly across most segments, serving as a reminder for retailers of all sizes to stay present and active on their social channels even as the year winds down.

Twitter 108

Twitter Facebook Buzz Press 108

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. You can argue that thought leadership is all about taking a stand and presenting a strong opinion to challenge the way people think. This will indicate whether you’ve managed to reach your goals.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

markempa

OCTOBER 28, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B to B Leads 120

Only B2B

APRIL 19, 2018

According to Anne Fleshman , it starts with showing your prospects they have a problem that needs fixing, then it presents your business as the fixer. According to Hubspot , Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Demand Generation Agencies 87

Demand Generation Agencies FAQ Demand Generation Lead Ranking 87

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Webbiquity

JANUARY 7, 2011

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. “Social is much bigger than marketing and PR. Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Trends Social Marketing Media 100

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Webbiquity

JUNE 20, 2011

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Google settled a lawsuit last fall relating to its Google Buzz service. Social media produces high-quality leads. It’s more of a place to interact with peers than to engage prospects. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. There’s no science behind PR success data.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose. Post on Google Buzz. Dana Larson | Expert Bits.

Social Media 100

Social Media Social Marketing Media Planning 100

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. They offer value where others simply offer PR messages.”.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. They offer value where others simply offer PR messages.”.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Golden Spiral

FEBRUARY 26, 2019

Every department needs lead time to develop the best resources specific to their function. A famous scene from the movie based on Walter Issacson’s biography of Jobs recounts the moments when a nervous Jobs was about to present on an under-developed product. (Look to this fine Coppola biopic as a cautionary tale.). The fear is real.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. Machine learning’ and ‘artificial intelligence’ are used interchangeably, often leading to confusion. Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Most Attendees are not leads!

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. This presentation was a great disappointment for me, since I have read so much great stuff from his blog and was expecting a bit more depth in his presentation.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I’d be happy to share my slide presentation with you, too). Feel free to borrow it or use it at your presentations but obviously we would love a credit if you do. I wasn’t talking to you.) (If

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

markempa

JUNE 13, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What do you suggest?”

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

B2B Marketing Savvy

OCTOBER 29, 2009

Events/tradeshows and associated panels and presentations. Re-tweets of posts by others to keep the buzz alive. As well, AR/PR/IR tweets will usually be in the hands of company media professionals rather than the day-to-day marketing leads. Twitter and buzz opportunities move faster and break the mold.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Sprout Social

APRIL 19, 2017

Capture leads or sales. Being Present Where People Talk. The hashtags help grow buzz and build anticipation for new releases. In turn, that leads to word of mouth advertising, media pickups and mentions from influencers. Drive Leads or Sales. One bad situation can easily turn into a PR nightmare.

Social Media 103

Social Media Paid Content Lead Scoring Lead Ranking 103

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Hubspot

JUNE 8, 2010

And for most B2B marketing departments, ROI comes down to one major metric: leads. While awareness and conversations are important, having clear and measurable leads acquired through social media is critical to the support of future efforts and resource acquisition. The first opportunity for optimization is the Twitter background.

Lead Generation 28

Lead Generation Twitter Generation Marketing Qualified Leads 28

MLT Creative

SEPTEMBER 30, 2011

October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games. October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives. October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games. October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives. October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

nDash

FEBRUARY 8, 2022

A whole lot of buzz surrounds “thought leadership” in content marketing circles these days—and for good reason. We’ll then offer questions to help you brainstorm a thought leadership strategy uniquely yours which genuinely leads. Who leads those parts of your business? . It’s a matter of trust.

Thought Leadership 52

Thought Leadership PR B2B Thought Leadership Content Marketing 52

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. In PR, measurement has always been a finger in the wind exercise. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Not drive sales revenue or create leads. Great product/great service and knowing how to prospect, present & close. Remember the cold call? To really do so. No… to profit.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139