markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Hubspot

OCTOBER 6, 2016

Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Read on to learn how your agency can start tapping these new lead sources and building up a more sustainable new business program.

Paid Search Agency 71

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 71

KoMarketing Associates

AUGUST 14, 2014

Value to B2B content marketers : The goal of any organization is to drive leads that turn into sales. If the target audience is a tech lead with 10+ years of experience, it probably doesn’t make sense to serve up “what is” content as they probably already know the answer. Identify the audience and write to their needs.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Writing on the Web

FEBRUARY 21, 2011

This is the 2nd part of her post Connect Your Blog to Facebook. Your first option is to use the networked blogs and check off that you want your posts to go to Twitter in addition to Facebook. About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same.

Twitter 100

Twitter Linkedin Digg RSS 100

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Navigate the Channel

FEBRUARY 18, 2021

In this guide, we’ll give you a few commercial construction marketing ideas, explain why digital marketing can help you attain more leads, and discuss different elements of the process. What is Digital Marketing and Why Does It Matter? Digital marketing is simply any advertising that you do online.

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Hinge Marketing

JUNE 25, 2014

The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year. Let’s explore how and why.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

KoMarketing Associates

JUNE 16, 2014

Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented. This not only helps identify appropriate tone and style, but it also helps drive valuable business leads to the site. Seemingly every company today has a blog, Facebook page, Twitter handle, and more. Be Well-Prepared.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Writing on the Web

JULY 13, 2010

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. Share this on Facebook. Post on Google Buzz. How do I get clients ?

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. In addition to getting more engagement, social media contests are also a great form of lead generation. You can capture the email addresses of all your entrants and add them to your email marketing tool.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. lead generation. Share this on Facebook. Post on Google Buzz.

Ning 100

Ning Business Digg Buzz 100

Optinmonster

DECEMBER 4, 2019

Content marketing is a necessary step in digital marketing best practices to set yourself apart from others. The goal is to use publication and promotion of content to increase lead generation and drive more organic traffic. Helps with lead generation. Only 2% of customers convert when first visiting an online store.

Paid Content 87

Paid Content Practices Top of Funnel Work Management 87

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Share this on Facebook. Post on Google Buzz. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

APRIL 16, 2011

If these marketing tools were people, would you give them a raise … or fire their butts? I’ve been working with some really great clients who understand good content marketing. I’m frustrated yet occasionally blown away by the quality of online marketing by small businesses and professionals.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. How Do You Integrate Your Offline and Online Marketing? Let Offline Lead to Online.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Share this on Facebook. Post on Google Buzz. Online Persuasion: Creating Desire. Instead they go with their gut reactions. They make decisions based on feelings. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on Facebook. Post on Google Buzz. Tweet This!

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

AUGUST 25, 2010

Do you think this is important to do if you’re creating content that leads people to make decisions ? Share this on Facebook. Post on Google Buzz. Some people are better at it just naturally, but anyone can learn to do it. Go try it and have fun. What did you learn? Seth Godin. Blog this on Blogger. Email this via Gmail.

Digg 100

Digg Content Buzz Landing Pages 100

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Will you embrace Twitter if I can show you ROI?

Paid Search Agency 120

Paid Search Agency Advertising Agencies CAN-SPAM PR 120

Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. How about sharing snippets in the form of tips on Social Media sites like Facebook and Twitter ? Share this on Facebook. Tweet This!

Tips 100

Tips Content Marketing Autoresponders Digg 100

Valasys

SEPTEMBER 21, 2021

Using social media platforms such as Facebook, Twitter, Instagram, and TikTok to promote your brand simply makes sense in 2021. Beyond that, here’s what you can look forward to from social media campaigns: Gain valuable insight into your leads’ expectations. Improve customer satisfaction and retention.

Social Media 52

Social Media Examples Campaigns Media 52

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Webbiquity

SEPTEMBER 13, 2010

It’s helpful to your readers as well as to the bloggers you link to, and often leads to some “link love&# coming back to your blog in return. There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this. Share this on Facebook. Post on Google Buzz. Be patient!

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. Her blueprint for creating simple copy that works to market your products and services is clear. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. Share this on Facebook.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

OCTOBER 13, 2010

This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. How will you apply it to your content marketing? Share this on Facebook. Post on Google Buzz. Content Marketing to a Caveman’s Brain.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

MAY 24, 2017

However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy , based on research from Altimeter. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

KoMarketing Associates

SEPTEMBER 14, 2015

Unfortunately, even with the robust amount of tools marketers have available for gathering data, automating communication and streamlining processes, we can’t transform an industry by leading with tools. – Mari Smith (Social Media Thought leader and Facebook Marketing Expert). A fool with a tool is still a fool.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Writing on the Web

NOVEMBER 4, 2010

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Share this on Facebook. Post on Google Buzz. Tags: About Blogs Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Teleclasses & Seminars. Week Three: Walk Before You Run.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Online Marketing Institute

DECEMBER 23, 2010

Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

JUNE 25, 2010

You must learn to lead discussions that influence direction and outcomes, and you must advocate your services and communicate your value. Plus, you’ll learn: • How to avoid being “salesy” (which will actually lead to more sales). • The best kept secret in leading successful sales conversations. Share this on Facebook.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48