ClickZ

OCTOBER 6, 2020

If you bring in relevant, influential speakers, you will naturally up your event’s image and get access to those speakers’ own followers, but this in and of itself isn’t enough. Today we have an opportunity to transform how events are experienced and the impact they have as a marketing channel by leaning into the data opportunity.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. But closed-loop marketing isnt software.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Hubspot

APRIL 12, 2021

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

Examples 96

Examples Brand Identity Branding Banners 96

Marketing Insider Group

JANUARY 29, 2020

Eighty-nine percent of event creators surveyed by event software company Eventbrite said that finding and securing guest speakers was a major challenge. After all, these individuals tend to lead busy careers and lives and may receive dozens of invitations to speak every year. Quick Takeaways.

Conference 261

Conference Budget Programs Thought Leadership Contact Marketing 261

Hubspot

FEBRUARY 9, 2021

A launch party is when you throw a corporate event for the launch of something: your company, a product, a website (like "The Office"), etc. These are celebratory events that are usually meant to create buzz around the release of something. A fundraising event is meant to raise money for charity, usually. Fundraising.

Advertising Agencies 100

Advertising Agencies Conference Webinar Metrics Buzz 100

SalesIntel

JULY 14, 2022

According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so. But the tide is beginning to turn. . Browse Business Cards and Badges.

Conference 52

Conference Contacts Personalization B2B 52

Hubspot

JUNE 23, 2020

“If you have speakers from other organizations, make sure to ask the thought leader or brand to promote the event -- or their session -- on their channels," Roini says. Aside from asking brands affiliated with your event to market it on their channels, you can also incentivize event marketing through a lead-share agreement.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

SpotMe Blog

JULY 25, 2021

Fortunately, event planners have many innovative options today when choosing virtual event software that packs a punch. Content can be accessed on a computer or smartphone, and virtual attendees can remain constantly connected to and updated on the event. 1) Unite Your Marketing and Sales Teams. Virtual Q&As.

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Post on Google Buzz.

Social Media 100

Social Media Tools Buzz Media 100

Jifflenow

JANUARY 7, 2020

The new buzz word all around is ‘sustainability’. CRM software, Marketing Automation, Badge Scanning apps, Meeting Automation , etc., For example, data collected about attendees (from Google forms, social media handles, meeting agendas, etc.) Trend #2 – Sustainability is here to stay.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Jifflenow

JANUARY 7, 2020

The new buzz word all around is ‘sustainability’. CRM software, Marketing Automation, Badge Scanning apps, Meeting Automation , etc., For example, data collected about attendees (from Google forms, social media handles, meeting agendas, etc.) Trend #2 – Sustainability is here to stay.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Day of the Event.

Work Management 52

Work Management Product Marketing Management Act-On 52

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Event Marketing. Video Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

markempa

JANUARY 23, 2007

This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software. John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). Peachtree and SageCRM software.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

APRIL 5, 2006

The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

JUNE 7, 2005

A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. In addition, they isolated their most important trigger events which increased their sales teams success of winning by 400%. The product was expected to have an average sale of $200,000.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Zoominfo

AUGUST 30, 2018

We’ll talk about this more when we cover event software integrations below. Setting your budget can be one of the most challenging parts of event planning. If you’ve run a significant amount of events in the past, you’ve developed a solid understanding of how to allocate your budget. Find the right event software.

Conference 187

Conference Planning Budget Programs Allocation 187

markempa

NOVEMBER 17, 2005

The best part was that their solution was not buying CRM software instead, they focused on developing collaboration and teamwork. Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs. I agree with all of the suggestions in the case study.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

FEBRUARY 1, 2006

It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years. It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. This leads to a problem that affects 87% of B2B marketers.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Hubspot

SEPTEMBER 20, 2010

Georgina's article highlights several more unconventional ways to get more out of your Twitter account for your blog, which include telling the story of blog content creation, tweeting interesting comment responses, running a Twitter competition tie-in, and creating a Twitter conversation around an event.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

markempa

NOVEMBER 15, 2005

Read More] Tracked on October 05, 2005 at 08:15 AM Comments Prediction: Lead generation dashboards will likely be a hot topic As marketing performance management (MPM) continues to evolve, I anticipate that marketing and lead generation dashboards will become a hotter topic.

Lead Generation 120

Lead Generation Generation Work Management Marketing Qualified Leads 120

Hubspot

SEPTEMBER 15, 2011

Take advantage of hashtags, especially for event marketing. Create and promote hashtags for marketing campaigns or events you're hosting. After all, in the world of marketing, if your engagement on Twitter isn't translating into sales, how important is it to your overall marketing strategy?

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Lead Liaison

MARCH 1, 2019

Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit!™ This was the first time the company showcased it live. ™ by using it to collect their own lead data. Lead Liaison is headquartered in Dallas, Texas.

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Single Grain

MAY 12, 2020

If you want to maximize the effect of event videos, trying shooting them live on social media (more on that below!): Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. One way that brands can leverage this format is by giving presentations at company events or small-scale networking events.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

markempa

APRIL 12, 2007

Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.” Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Webbiquity

DECEMBER 19, 2017

AI / Chatbots: Eight writers believe B2B marketers will make greater use of artificial intelligence (AI) in 2018, primarily by developing chatbots or using tools like marketing automation software with embedded AI capabilities. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

SpotMe Blog

DECEMBER 20, 2021

This is especially valuable for those making it a priority to seek out and support organizations promoting diverse events. Try Out Invite-Only Experiences For Your Event. Exclusive offerings pique interest and generate buzz. Enlist Event Ambassadors.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

Huptech Web

NOVEMBER 25, 2022

There is quite a buzz around the Metaverse as a part of innovation in digital marketing because it describes various immersive virtual experiences online. Unfortunately, due to the pandemic, businesses and agencies had to cancel live events to move them online. billion by 2028 at a combined annual growth rate (CAGR) of 23.7%.

Marketing AI 97

Marketing AI Trends Advertising Agencies Paid Search Agency 97

Vidyard

FEBRUARY 2, 2021

Select Your Video Landing Page Software 3.3.1 Video in Email Marketing Examples 9.1 Igloo Software Boosted Email CTR 189% Using Video Emails 1. What is Video Marketing? Benefits of Video Marketing 2.1 With video marketing, you can: 3. Video Marketing Strategy 3.1 Choose a Webinar Software 4.6

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Choose a Webinar Software 4.6 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65