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Virtual Event Marketing: How Content Generates Buzz and Leads

Content Standard

So, how should you approach virtual event marketing to reel in sign-ups, maximize live attendance, gather quality leads, and produce valuable visual content for post-event engagement? Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication.

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5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. In this blog, I’ll outline five strategies to boost event engagement. Tickets for next year’s event.

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8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events.

Promotion 101
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Trade Show Booth Ideas to Create a Memorable Experience

SmartBug Media

Trade shows are a pinnacle event for marketing leaders. They offer a prime opportunity to showcase your brand, engage with high-value prospects, and secure leads that fuel your sales pipeline. The simplest activities can generate the most buzz. The Impact of Your Trade Show Booth Why is your booth so important?