chiefmartech

APRIL 11, 2016

Their CMO commented on specific trends he’s seeing around content for ABM: “Today, I see marketers asking what else they can do besides a run of the mill email campaign. Conclusion: Old News, New Buzz? The post The buzz around account-based marketing at MarTech appeared first on Chief Marketing Technologist.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Only B2B

APRIL 24, 2024

Targeted email campaigns and personalized demos can be effective in nudging leads towards making a purchase decision. Leverage demand generation to create a buzz and attract potential customers, then nurture them with high-quality content and targeted messaging through inbound marketing.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Zoominfo

FEBRUARY 25, 2021

You might want to send an email to prospects. According to GoToWebinar, 57% of registrations come from email. Create an Email Campaign. Let prospects know about your webinar in a persuasive email. The email will direct recipients to your landing page. Add the video to your email or landing page.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Contently

FEBRUARY 1, 2023

Content can help drive “buzz” with social media campaigns, blog posts, earned bylines (sometimes written by content and placed by the communications team), third-party posts, and email marketing campaigns that showcase the new product.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. On launch day, send an email campaign about the product being live with a link for people to check out. Either way, if they have a large following base and put in a good review , the buzz for your product can spread far and wide.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Huptech Web

DECEMBER 7, 2023

Holiday-Themed Campaigns – Dеsign visually appealing and fеstivе email campaigns that match the Christmas season. Mobilе Optimization – Ensure that your email campaigns are optimized for mobile devices. Usе holiday-thеmеd graphics, colors, and messaging to evoke a sense of joy and excitement.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

ClearVoice

SEPTEMBER 22, 2023

Crediting the Original Creator Whether you use an Instagram photo that showcases your brand being used by a customer or, share a TikTok video in an email campaign, make sure you credit the customer with their handle on the post and in the image tag when applicable. Show them examples on your website and social channels.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Marketing Insider Group

OCTOBER 21, 2019

You can’t run a successful email campaign without content for your emails, and your social strategy will be going nowhere if you don’t create content for others to share. More importantly, they’re essential for building the pre-event buzz that is so vital for a successful event.

Event Marketing 186

Event Marketing Marketing & Strategy Marketing Strategy Planning 186

Marketing Insider Group

SEPTEMBER 16, 2019

You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. Plan Out an Email Campaign. Alongside your content strategy, you should plan a strategic series of emails that will nurture your audience toward registering for the event.

Planning 216

Planning Marketing Plans Work Management Marketing Management 216

Single Grain

JUNE 24, 2019

Trying to spend a lot of time creating viral campaigns by being edgy or controversial can even backfire on brands who get so caught up in rapid expansion they forget to nurture the relationships they already have. So What Exactly Is Buzz Marketing? How Buzz Marketing Can Backfire. Click here to download it for free right now!

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Zoominfo

MAY 3, 2020

But, the email campaign and the webinar would have a higher percentage of attribution. The blog post and the email campaign would each receive a 10% attribution each. But, your historical data reveals that email campaigns play a role in the majority of your free trial conversions.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Scoop.it

MAY 4, 2023

Add UGG to Your Email Newsletter Newsletters play a pivotal role in keeping your customers engaged with the brand. Show off satisfied customers in personalized email campaigns. Give discount codes to UGC creators to encourage them to create more, and wait for your next email. Source: LawRank 3.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Webbiquity

OCTOBER 9, 2018

Personalization in Email Marketing. Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% without any personalization.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Zoominfo

SEPTEMBER 25, 2019

The campaign was a success, as it generated a lot of positive buzz — and more importantly, it generated revenue. The whole campaign cost us £400, and we generated over £50,000 in revenue. It’s not always a good thing to be memorable — some outreach campaigns stand out in all the wrong ways. We have it!”.

Paid Content 182

Paid Content Campaigns Examples B2B 182

xiQ

JULY 19, 2019

The latest buzz word in B2B marketing is Intent Data. xiQ monitors the engagement of your prospects with content that you have served them through email campaigns or micro-sites. First-hand insights are extremely valuable as there is no guesswork involved and present a first-hand account of each prospect and each campaign.

Intent Data 84

Intent Data Vendors Intent Analysis 84

Martech

OCTOBER 30, 2023

If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often. When it comes to relevance, having an email marketing calendar will help create a strategic schedule for your email campaigns. Most email service providers have new, innovative capabilities in their toolbox.

Email Marketing 128

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 128

Sprout Social

JANUARY 21, 2021

Which accounts (think: influencers, collaborators, press mentions) resulted in the most buzz for your business? Or let’s say your highest-converting email campaigns were related to steep discounts. Did people talk about your biggest marketing pushes? Did they land? This signals the importance of emphasizing affordability.

Social Marketing 131

Social Marketing Paid Search Agency Social Media Work Management 131

Sharpspring

APRIL 20, 2021

This means using social media, digital content, search engines, email campaigns, and more to attract visitors to your website and convert them into paying customers. A less-than-stellar checkout experience will kill the buzz of finding the perfect product. Easy checkouts.

Paid Content 109

Paid Content Work Management Marketing Strategy Marketing & Strategy 109

xiQ

JULY 19, 2019

The latest buzz word in B2B marketing is Intent Data. xiQ monitors the engagement of your prospects with content that you have served them through email campaigns or micro-sites. First-hand insights are extremely valuable as there is no guesswork involved and present a first-hand account of each prospect and each campaign.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Post on Google Buzz.

Social Media 100

Social Media Tools Buzz Media 100

Scoop.it

SEPTEMBER 7, 2021

It can help you expose your email subscription and drive the target audience towards it. When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. More people will come to know about your emails, increasing the chance of expanding your email subscription list.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Brandpoint

JUNE 2, 2016

Email campaign. Once you’ve posted several blogs and have more in the pipeline, you want to craft several emails as part of your ongoing email campaign to your current contacts. The post Content Marketing’s Role at Trade Shows appeared first on Brandpoint.com.

Trade Show 48

Trade Show Marketing Budget Marketing Budget Creation Buzz 48

Brandpoint

JUNE 2, 2016

Email campaign. Once you’ve posted several blogs and have more in the pipeline, you want to craft several emails as part of your ongoing email campaign to your current contacts. The post Content Marketing’s Role at Trade Shows appeared first on Brandpoint.com.

Trade Show 48

Trade Show Marketing Budget Marketing Budget Creation Buzz 48

Circle Studio

DECEMBER 4, 2019

You don’t want to wait until the conference is here to start generating buzz around your firm, so be sure to get the word out in advance. In addition to having engaging conversations, consider something else to lure in an audience and create some buzz. Spread the word in advance of the event.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Zoominfo

SEPTEMBER 25, 2019

The campaign was a success, as it generated a lot of positive buzz — and more importantly, it generated revenue. The whole campaign cost us £400, and we generated over £50,000 in revenue. It’s not always a good thing to be memorable — some outreach campaigns stand out in all the wrong ways. We have it!”

Paid Content 100

Paid Content Campaigns Examples B2B 100

Sharpspring

APRIL 20, 2021

This means using social media, digital content, search engines, email campaigns, and more to attract visitors to your website and convert them into paying customers. A less-than-stellar checkout experience will kill the buzz of finding the perfect product. Easy checkouts.

Paid Content 79

Paid Content Work Management Marketing Strategy Marketing & Strategy 79

Optinmonster

FEBRUARY 21, 2022

Design a new email campaign. These integrations can help you make the most of your email campaigns by driving more leads to your AWeber lists. Just like the email designer, the automation builder is drag and drop, so it won’t be hard to get started. How will you get emails on your list in the first place?

Budget Programs 75

Budget Programs Work Management Marketing Management Template 75

Launch Marketing

JULY 3, 2018

While product overview videos, press releases, social media content, email campaigns and other content and visual elements may be specific to launch day, evaluate whether or not there are content pieces that can be turned into blog posts, articles, webinars, guide books or templates for new email campaigns.

Product 64

Product Webinar Metrics Buyer Personas Adwords 64

Biznology

JULY 24, 2018

When it all comes together, the quality and volume of Instagram posts are so much better, there is plenty of new buzz and a lot of new SEO Google Juice that feeds the organic competitive keyword war via Google Search, Bing Search, Yahoo Search, etc. Emails Are Almost as Valuable to Clients as Worthy KPIs.

Amazon 116

Amazon Landing Pages Case Study Case Studies 116

LeadSquared

NOVEMBER 30, 2020

The benefits of using campaign management software. The subsequent campaigns can be about availability and offer on the product. Breaking the campaign into smaller pieces makes sure that the audience does not forget the products. It creates a buzz (or sensation) and curiosity for the products.

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Content Standard

JULY 2, 2019

Give Social Media Contests Their Own Email Promotion. Social media contests have long been known to stir up engagement, and when you bring email into the picture, you can further maximize participation and generate even more buzz around your brand. Recommended for you.

Social Media 97

Social Media Email Marketing Social Marketing Paid Search Agency 97

SendX

AUGUST 31, 2021

And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns. But it's hard to find emails when you are looking for them!

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

KoMarketing Associates

AUGUST 14, 2014

Content can be used to make an immediate call to action (whitepapers, email campaigns, etc.) Continually monitoring these sites throughout the process can lead to new content ideas or simply keep the content team informed of what’s truly buzzing in the industry at a certain point in time.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Biznology

JANUARY 28, 2013

Despite blogs and websites flooded with advice for content marketing and consultancy groups that can handle it on behalf of the clients, companies are still awash in buzz word philosophy that is not grounded in actual practice. With no official calendar in place, how can businesses market optimally?

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Vidyard

AUGUST 3, 2017

Building Pre-Event Buzz with Video. We found that, with events, using a personalized video email campaign, as opposed to a traditional text-based email, generates a five times higher response rate on average, which can be the difference between a hundred attendees or several hundred attendees.

ROI 56

ROI Video Marketing Customer Satisfaction Buzz 56

Sharpspring

APRIL 20, 2021

This means using social media, digital content, search engines, email campaigns, and more to attract visitors to your website and convert them into paying customers. A less-than-stellar checkout experience will kill the buzz of finding the perfect product. Easy checkouts.

Paid Content 52

Paid Content Work Management Marketing Strategy Marketing & Strategy 52