Brandpoint
MARCH 30, 2020
No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.
ViewPoint
JUNE 15, 2012
Click to start video at this point — Commenting on the outbound marketing and inbound marketing mix, Jim says we can’t get away from basic integrated marketing. Some companies have abandoned traditional methods of generating leads and are trying to use only one vehicle like marketing automation.
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Rev
APRIL 12, 2023
Account based marketing is a strategic approach to marketing that focuses on creating tailored campaigns for individual target accounts. It emphasizes the coordination between marketing and sales teams to reach the right prospects with personalized content. Here are a few ABM campaigns to inspire your next one.
Martech
AUGUST 25, 2021
The art and science of identity has evolved with technological advances and the need to facilitate an incredibly complex series of decisions and actions to deliver the right content to the right person or persona – all in milliseconds. Google’s eventual exit has created quite the buzz about a world without third-party cookies.
markempa
JUNE 14, 2005
Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.
Zoominfo
SEPTEMBER 25, 2019
The catch was, we removed a set of pliers from each toolbox, and sent a message which read, “Something missing from your marketing toolkit? The campaign was a success, as it generated a lot of positive buzz — and more importantly, it generated revenue. Personalized Video Cards. We have it!”. That’s okay!
markempa
MAY 8, 2006
« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.
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