Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Sign up or register for an event. Post on Google Buzz. So on Wednesday, April 20, 2011 at 5 p.m. Answer your question. Take a survey.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

DECEMBER 21, 2010

Customers are increasingly seeking support through social media channels, as well as complaining via social media about poor product and service experiences. promote events, meet up at trade shows). Post on Google Buzz. Provide customer support. For example, DirecTV is good at this; JustHost is not.) Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Spacing and number of communications should be based on the length of your average sales cycle and complexity of product/services being sold. Post on Google Buzz.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Writing on the Web

SEPTEMBER 9, 2010

This is where you write posts on your blog for money, maybe reviewing products or services. Lulu also lets you sell books of your photos – maybe you’ve taken a great collection of photos of a special event in your town and you want to offer it for sale. Post on Google Buzz. 3) Pay-per-post. 4) Selling blog merchandise.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Webbiquity

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. being made about your company, brand, product or service generally positive, negative or neutral?

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing. Tweet This! Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

SEPTEMBER 7, 2010

You should only attend the “events&# that make sense for you and your business. Marketing you and your services is simply about educating your target audience about how you can solve their problems. Post on Google Buzz. The point is, participating in social networking is like participating in live networking.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. There are no impulse purchases in Technology or Consulting Services. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

DECEMBER 8, 2010

In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Advocate Marketing comes into Focus – you know all those people we are delighting with great customer service using Twitter – well they have become a strong voice for our brand.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? It will also show how much buzz surrounds your campaign. This will allow you to capture the ROI on your social media programs.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. Social is a process that has the power to transform your entire organization. Mark it down people.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. Nuggets from Social Media workshops as of late… posted in Uncategorized |. Go join that! Categories. Select Category.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Broadband Services. VoIP Services. Advertise | Careers | Contact us | Terms of Service/Privacy | Reprints and links | Partnerships | Press room | Subscribe to NW. IDG List Services. Compliance & Regulation. Firewalls / VPN / Intrusion. Cisco Security Watch. Microsoft Security Watch. LANs & WANs. Ethernet Switches.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JUNE 28, 2008

3rd party services are usually owned by the individual not the company. Digg this Post to del.icio.us Beehive builds buzz at IBM. Intranet Services. Intranet Blog. About Us / Contact Us. Applications. Best Practices. Case Studies. Content Migration. Content Management (CMS). Convergence. Governance. Human Resources.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Then we took that one step farther by delivering you the updates online that are most interesting to you in New With My World, all the buzz online, based on what you have told us is cool. Connector looks at the public friends lists on del.icio.us, Pownce, Digg, Last.fm, and YouTube to see if youre connected there as well. XOXO, Tilly.

De-duping 100

De-duping De-duplication Paid Search Agency Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Web Services. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. A Peer-Advisory Service and Professional Association for CIOs. Subscription Services » Reprints » Feature. Comments Digg This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

JUNE 23, 2010

Previously the service started as a blog comment search engine. is a free URL shortening service that provides statistics for the links users share online. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. He is CEO of consulting firm Advanced Human Technologies , based in Sydney and San Francisco, and Chairman of Future Exploration Network , a global events and consulting firm specializing in the future of business. SAP White Paper: Service Delivery Innovation.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Businesses are mostly using it to develop thought leadership and customer service.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. includes slides & worksheet) [link to post] (RT @jaybaer) #smaz – Posted using Chat Catcher [link] Park Howell Sorry I missed you at today’s event. Then this is the blog post for you.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us Featured Services. Find Events. Terms of Service. All leadership comes down to this: changing peoples behavior. Why is that so damn hard? Science offers some surprising new answers -- and ways to do better. Recommend This Print This Article Email This Article. My Yahoo Google Stumble Upon.

Companies 100

Companies Work Management Advertorials RSS 100

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. It’s still a needed service, just a bit different from creation. You can’t find the resources to develop the most valuable, most compelling content in your industry?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. SAP White Paper: Service Delivery Innovation.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Previously, the service started as a blog comment search engine. Social Media Marketing Dictionary: 120 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. reading this article makes me feel the need to change my blog service, be better. I rarely communicate with the end.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can encourage them to recognize great service people and reward them for their input with a discount or other promotion. Technical Services Analyst - Implemen. Associate, Regulatory Review - 29568.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. What I have learned so far is what I don’t like: those who use social media to shill their products and services, and those who post trivia.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Buzz Marketing for Technology

JUNE 27, 2008

Tools & Services. Financial Services. Related Topics: Software Services & Applications (301). |. Employment Services. |. In the past year, groupware companies have started looking more critically at their products and services to see how their. . | | Free Newsletters. Business Advice |. Professional Journals |.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Buzz Marketing for Technology

JULY 24, 2008

Social Bookmarking For Yourself You can use bookmarks to collect websites to create a calendar of upcoming events. Many public events, either virtual or in the â??realâ?? world, have a website or online resource to provide key information about the events. Then he created tags to classify each Digg user. Popular Tags.

Digg 100

Digg Classified Ads Privacy Policies Tagging 100

Buzz Marketing for Technology

FEBRUARY 11, 2010

On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. Hopefully it will inspire you to use similar tactics for you upcoming events. Tweet This!

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Webbiquity

JANUARY 19, 2011

Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. an instance of less-than-optimal product or service delivery; no organization or person is perfect) or maybe not (e.g.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Buzz Marketing for Technology

OCTOBER 27, 2010

How are you building and taking care of all those really avid followers on Twitter or die hard fans on Facebook – perhaps if you were able to harness them like some companies are doing now with service like Zuberance – you can get them to make recommendations and build your brand with the power of their voice. Email this to a friend?

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Buzz Marketing for Technology

JULY 7, 2010

This can be as simple as a private event on the front end of an industry event. For example, customer A may be buying a certain set of services from you, but when customer B shares how you helped address something else, another opportunity has just been uncovered. Verbal commitments have been given for over $12 million.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Most of the time when I am talking with other B2B marketers they seem to be taking classic approach to social media and treating it like just another media channel posting press releases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search. Tweet This!

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

Reasons are: one needs the critical mass to bring a variegated service to one’s customers but in addition needs to be nimble enough to cluster around the customer in ways large agencies cannot do. Many agencies today are offering Social Media services (if they. 4) Any tips on how to optimize your spend with an agency? Tweet This!

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100