Writing on the Web

NOVEMBER 29, 2010

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. When I was at the Affiliatedotcom.com event , I asked many of my colleagues which speakers they found most relevant, and why. Post on Google Buzz.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

JULY 20, 2010

Live events. Post on Google Buzz. First, here are the criteria I used to identify them: Content-rich blog. High quality web site. Clear strong personal brand. Prominent free giveaway. Book or signature product. Information products. Coaching programs. Membership programs. Use of audio and video. Active community. Blog this on Blogger.

Ning 100

Ning Digg Buzz Blogger 100

Webbiquity

DECEMBER 6, 2010

PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Post on Google Buzz. Social media and PR can both be used to influence journalists and other influencers online. Smart companies and agencies are putting this together. Share this on Bebo.

PR 100

PR Social Media Media Blogger 100

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Schedule of Events. The most popular questions will drive the discussion at the June 11 debate. 2:45 p.m. –

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Webbiquity

JULY 21, 2010

If possible, emphasize events recipients can go to. Post on Google Buzz. Even B2B companies can “summer-up” as Alcatel-Lucent did when touting application enablement, with one image featuring the words “open has value” floating over a woman relaxing on a green, inviting field. • Share this on Bebo. Share this on del.icio.us.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

DECEMBER 13, 2010

They would rather have a root canal than deliver even a 3 minute elevator speech at a networking event. Post on Google Buzz. Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Please share. Blog this on Blogger. Share this on del.icio.us.

Practices 100

Practices Content Marketing Digg Content 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Eventful, Meetup, Upcoming, etc.). Post on Google Buzz. Social Networking (Facebook, MySpace, LinkedIn, etc.). Tweet This!

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? Our night-time rainy season has started and the hills are alive with greenery… Do I blog about these events? Post on Google Buzz. Don’t Jerk Readers Around: 5 Tips for Staying on Track.

Personalization 100

Personalization Ning Business Digg 100

Webbiquity

JANUARY 14, 2011

Anyone can record an event with a Flip and upload it to YouTube. Post on Google Buzz. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can get on Twitter and follow Ashton or Oprah.

Social Media 100

Social Media Media Business Digg 100

Writing on the Web

SEPTEMBER 2, 2010

As well, I’m speaking at the Custom Media Conference in Amsterdam, and attending a huge mega-guru event in Las Vegas the same month. Post on Google Buzz. In between, there are two articles a month to be created for ContentforCoachesandConsultants.com for my loyal subscribers, all busy executive coaches and consultants.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JANUARY 26, 2011

When current events strike close to home, you may feel, as I do, the need to speak up. Post on Google Buzz. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Violence touches the lives of many everywhere. Blog this on Blogger. Share this on Facebook.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

MAY 11, 2011

A journalist is curious about people and events and can’t wait to share information with others. Post on Google Buzz. While that may be true, (who does?) but it’s also true they don’t blog enough because they don’t have a journalist’s mindset. Here’s hoping your next blog post will be an “ace!’

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

APRIL 18, 2011

Sign up or register for an event. Post on Google Buzz. Give them something they can do to further the relationship: Ask a question. Answer your question. Take a survey. Share their opinion or experience. Download a report. Fill out your contact form so you can call them. This is what makes web pages, e-newsletters and blogs effective.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

JUNE 23, 2010

company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. Post on Google Buzz. Here are six key differences between business blogs and websites. Website: static content. Blog: frequently updated content. Other than a few select areas (e.g.,

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

DECEMBER 21, 2010

promote events, meet up at trade shows). The social media “big four&# –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

OCTOBER 18, 2010

Diana Adams compiles an outstanding list of “though starters&# to help break through blogger writing block, including writing a follow-up to an earlier post, lessons learned from an event you’ve attended, a book review, a case study, or if all else fails—inviting another blogger you’re socially connected with to write a guest post.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Post on Google Buzz. This will set the right expectations with everyone in your business and make it easier to interpret campaign results. Share this on Bebo.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Buzz Marketing for Technology

JUNE 17, 2010

Starting on June 18th, 2010 will mark the start of the 104th anniversary of this challenging event. So naturally sailing in a race from Newport RI to Bermuda is on my list. So this year I decided to join in one of the world’s classic ocean race. It’s a lot of endurance during these conditions across 635 nautical miles in the open ocean.

Digg 100

Digg Facebook Tagging Linkedin 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing. Tweet This! Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

SEPTEMBER 9, 2010

Lulu also lets you sell books of your photos – maybe you’ve taken a great collection of photos of a special event in your town and you want to offer it for sale. Post on Google Buzz. If you take lots of photos, Redbubble lets you offer high-quality prints of your work, from postcards to large wall-hangings. Blog this on Blogger.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Buzz Marketing for Technology

JULY 21, 2010

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Are those invoices rolling in real time? Probably not. And can you optimize across all media? – Tweet This! Share this on Reddit.

Resource Management 100

Resource Management Work Management Digg Planning 100

Writing on the Web

SEPTEMBER 7, 2010

You should only attend the “events&# that make sense for you and your business. Post on Google Buzz. They may like the back and forth conversation of posting comments on each others’ wall and seeing their updates throughout the day. The point is, participating in social networking is like participating in live networking.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Buzz Marketing for Technology

AUGUST 11, 2010

But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. These ads like any other include a headline, an image and body copy. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.” We hope you agree! Tweet This! Share this on Reddit.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact in real time?

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?

Social Media 100

Social Media Media PR Digg 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Tools like Zuberance are helping to do just that and allowing firms to do special things with their advocate base like provide them special events, invites to live events etc. Now we are looking at ways of collecting and harnessing them. We are just scratching the surface on this one but I can tell you its going to be big! Tweet This!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? It will also show how much buzz surrounds your campaign.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Buzz Marketing for Technology

SEPTEMBER 17, 2008

The problem is hindsight bias is not a repeatable event in the future. YouTube and Digg manage seeds in the same way the most popular stuff sits on the front page – as it starts to decrease they pull it and replace with a hotter story. Ex Huffington post – all business upfront with huge comment section in the back.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Buzz Marketing for Technology

JULY 28, 2008

Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps. Powered by Qumana. Share: These icons link to social bookmarking sites where readers can share and discover new web pages. RELATED POSTS. For those that missed it, you can find the recording of the webinar here and the slide deck and follow up questions here.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next. Posted on June 12, 2008 at 08:58 PM in enterprise2.0 | Permalink. Save to del.icio.us. TrackBack URL for this entry: [link]. Conversation : Comments. catalytics. censorship. cooperation.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. Join me at SAP in Palo Alto for a talk on Social Media and Influencers Joint Podcast with Andy Sernovitz on Paul Dunays Buzz Marketing blog User Generated Help and How-to Content Model 15 years at Microsoft, coming to an end.mixed emotions Not so much "Lovin it" Del.icio.us Categories. Select Category.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year?

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 28, 2008

Share: Digg. Salman Rushdie at NYPL, and more events involving New Yorker contributors. Your connection to exclusive events and offers from The New Yorker promotion department, including ShopTNY, AdvanceWord, and more. Download podcasts, events video, audio issues, and animated cartoons at the iTunes music store.

Video Marketing 100

Video Marketing Privacy Policies RSS Conference 100

Buzz Marketing for Technology

JUNE 28, 2008

Digg this Post to del.icio.us Beehive builds buzz at IBM. Intranet Blog. About Us / Contact Us. Applications. Best Practices. Case Studies. Content Migration. Content Management (CMS). Convergence. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. Categories.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100