Martech

JANUARY 23, 2024

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. Web content on the site and pushed out on social media delivers recommendations and lets book fans know what’s on the horizon.

Loyalty 101

Loyalty eCommerce Buzz Paid Search Agency 101

Zoominfo

NOVEMBER 29, 2023

Try it Now Creating Community Establishing a community is a great way to make your brand advocates feel connected. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. What’s the result?

Social Media 97

Social Media Media Planning Social Marketing 97

Crimson Marketing

AUGUST 8, 2013

When launching a new product it’s all about creating the buzz. With so many social media platforms and options it can be a confusing choice. Social media is a great free resource, and it is worth exploring all of your options. How can I create “buzz”? Grow your community in anyway you can, even if it is product specific.

Buzz 100

Buzz Product Social Media Network Marketing 100

Webbiquity

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. They allow you to give back to your community. By David Gutierrez. 1. Run Contests.

Social Media 215

Social Media Tips Media Ideal Customer Profiles 215

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? 2) Listens to the Buzz.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? 2) Listens to the Buzz.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Meanwhile, real-time sporting events and competitions are prime for social media engagement. But sports teams on social media don’t trend or score engagement by accident.

Social Media 135

Social Media Media Buzz Communities 135

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? Wendy’s buzz-worthy sarcasm? And it works; when brands use social media to spotlight their personality, 45% of consumers say they feel more connected to them. Looking at clever uses of social media fuels inspiration for your company’s social presence.

Social Media 91

Social Media Media Brand Identity Branding 91

Buffer

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Social Media 98

Social Media Social Marketing Marketing & Strategy Marketing Strategy 98

ConvertKit

FEBRUARY 6, 2020

Everyone loves the buzz and energy that comes right before a big reveal. As you think about creating your own coming soon landing page , you might be wondering why email marketing is better for generating launch buzz than social media. Are you ready to build buzz around your upcoming launch?

Landing Pages 52

Landing Pages Buzz Template Course 52

Marketing Insider Group

OCTOBER 27, 2020

Be Swift with Post-Event Communication. Engage Attendees On Social Media. Create Attendee Communities to Continue Engagement. Engage Attendees On Social Media. Post-event social media engagement is effective for keeping the event buzz alive. Create Attendee Communities to Continue Engagement.

Lead Scoring 308

Lead Scoring Lead Ranking Tips Leads 308

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Using tools that elevate posts your community is already sharing.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

GreenRope

APRIL 21, 2020

Generate Buzz on a Shoestring with These 8 DIY Marketing Tips. It can be challenging for everyone on staff to find enough time to do everything — including managing your company's online presence, even if you all share the social media burden. By Laura Gayle, Business Woman Guide. Start Filming. Blog It Out.

Buzz 52

Buzz Advertising Agencies Marketing Budget Tips 52

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Soon, subsequent Tweets questioning the health of SVB went viral.

Work Management 74

Work Management Marketing Management Social Media Service 74

Champion Communications

JULY 24, 2023

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. The post 4 New Year’s Resolutions for Media Publishers appeared first on LiveIntent Blog.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Convince & Convert

MAY 8, 2012

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is.

Communities 154

Communities Facebook Brand Identity Branding 154

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. Communities as Content. The main benefit of a brand-hosted community is the participatory experience your audience enjoys. Communities are true co-creation incubators. And boy, could they tell you stories about that.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. He made a great point about putting creative and media back together, and I certainly agree. All that data Two other big standouts should be of no surprise: cookieless and retail media.

CMO 59

CMO Emarketing Work Management Buzz 59

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Contently

MAY 3, 2017

Rather than invest in traditional marketing, Tesla focused on earned media, capitalized on a generational thought leader (Musk), and cultivated an active community of fans around the concept of sustainability. It’s really through social media.” The post Can Tesla Ride Earned Media Forever? The knowledge gap.

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. But what truly sets them apart? So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. That said, social media for journalists can be tricky. 9 best practices of social media and journalism. Below is a breakdown of best practices when it comes to social media for journalists. So much of social media and journalism boils down to looking the part.

Social Media 120

Social Media Effectiveness Media Ethics 120

Convince & Convert

JUNE 6, 2014

His community managers are in charge of optimizing content and pushing it out to various channels, while a whole editorial staff creates content. One Stadium Live seeks to unify all the social buzz about soccer, and specifically the FIFA World Cup , into one unified platform. Author and scientist Ray Kurzweil. See you next week!

Social Media 144

Social Media POS Media Skype 144

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Search for influencers who actively engage with their audience through comments and direct messages, fostering community. What’s the buzz?

Sales Management 89

Sales Management ROI Planning Work Management 89

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

Contently

OCTOBER 12, 2018

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. why are so many young people flocking to brands on social media for love, guidance, and attention? The mission is to generate community, make memes, and sell frozen beef sheets.

Social Media 133

Social Media Work Management Marketing Management Media 133

Hubspot

JUNE 7, 2021

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. The good news?

Social Media 98

Social Media Social Marketing Media Planning 98

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

ROI 100

ROI Communities Social Media Webinar Metrics 100

Marketing Insider Group

JUNE 22, 2020

Rather than repeat the brand’s colossal misstep, Coke’s new CEO kept the flagship product and created new content to showcase its non-sparkling beverages, using influencers, employee messaging, and even Indiegogo to create buzz. Don’t make the latest social media flash in the pan be the place where you invest most of your time and money.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259

EveryoneSocial

MARCH 19, 2020

The term “ Employee Activation ” may be somewhat new to you, but it’s also an industry buzz phrase that is starting to gain legitimate attention. Employee advocacy platforms create a place where you can follow other colleagues, tag them on specific content, see their interests and ideas, and begin to feel like a community. Productive.

Social Media 87

Social Media Activities Media Distribution 87