Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. But I need your help to vote for my session!

Facebook 100

Facebook CMO Social Media PR 100

SmartBrief - Marketing

OCTOBER 9, 2023

While Threads launched with buzz, generating over 100 million downloads (outpacing even ChatGPT usage), it quickly faltered. Despite the struggles, Threads may still become a major player in the social media ecosystem. Threads also has native integration with Instagram and a built-in audience from Meta’s Facebook.

Twitter 52

Twitter Phishing Domain Privacy 52

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. Invest in earned and paid media.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Share this on Facebook. Let me explain ….

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Share this on Facebook. Let me explain ….

CMO 100

CMO Web 2.0 Digg Social Networks 100

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 24, 2015

To round out my perspective and provide a blogger outreach view from an agency stance, I talked to Devon DeMars and Brent Gleeson, social media director and CMO respectively of Internet Marketing Inc. When buzz is trying to be achieved via a lot of influencers in an organized amount of time, the campaign approach is used.

Blogger 150

Blogger Outreach Process Advertising Agencies 150

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Influencer strategies and why they’re important.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Content Standard

MARCH 14, 2019

Live content is a difficult sell, and the fact that it’s hard to measure its success beyond vanity metrics doesn’t help its case—especially when you’re trying to get your CMO on board. Calla started out using Facebook Live because of its easy functionality and potential to reach a large audience. Instagram Live.

Tactics 108

Tactics Brand Identity Branding Planning 108

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. Share this on Facebook. If you have any insights on how best to get there please share them. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Share this on Facebook. But in reality it’s what you do with that data that makes the big difference. Tweet This!

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

xiQ

SEPTEMBER 28, 2015

Is your CMO crazy to keep outbound marketing in the mix when inbound marketing is the hot topic of today’s marketing world? Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. Today, the buzz in marketing is all about inbound. The short answer is decidedly, no.

Relevance 62

Relevance Inbound Marketing Paid Search Agency Trade Show 62

Buzz Marketing for Technology

JUNE 17, 2015

The CMM also helps you think about the right balance of what Michael Stelzner of Social Media Examiner called nuclear and primary fuel. Here there must be the right balance between paid, owned and earned media. If you’re not getting ROI from digital media that has to stop!

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Buzz Marketing for Technology. Conversations.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

OCTOBER 25, 2013

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic. Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

xiQ

SEPTEMBER 28, 2015

Is your CMO crazy to keep outbound marketing in the mix when inbound marketing is the hot topic of today’s marketing world? Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. Today, the buzz in marketing is all about inbound. The short answer is decidedly, no.

Relevance 48

Relevance Inbound Marketing Paid Search Agency Trade Show 48

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Social media. If you want to learn more about your target market, look no further than social media. The importance of social media market research. It’s timely.

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Buzz Marketing for Technology

DECEMBER 15, 2011

Facebook fan pages are much the same thing. And if you understand what to do with your fan page, you can give it a new place in your owned media platforms. In the same way, audience discovery and competitive analysis can help you be in sync with your Facebook fans. How much is that Facebook Fan worth anyway? But only 0.2

Brand Identity 100

Brand Identity Branding Analysis CMO 100

Digital Marketing World Forum

DECEMBER 18, 2019

We focused these issues within 4 conference tracks; Content & Digital Brand Strategy, Data & Disruptive Tech, Digital Experience & Ecommerce Strategy and Influencer and Social Media Marketing. There was a lot of talk about this issues across our social channels and really created a buzz at the event. Hats off to Oisin!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Buzz Marketing for Technology

MARCH 30, 2011

Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. Want to learn more?

BtoB 100

BtoB CMO Analysis Network Marketing 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Share this on Facebook. Tweet This!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). paynejoe : Avg CMO tenure 22 mnths.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Vidyard

NOVEMBER 11, 2016

Its videos have been featured on Huffington Post, Buzzfeed, Reddit and other media sites. SolarWinds continues to invest in video as a primary content medium for marketing and communications, brand and social media to build and engage its B2B buyer’s audience. Media Contact: Brad Hem. Breakout Video Marketer of the Year.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). What do I do?”

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Do you need a CMO now? To create a buzz around your product.

Startups 82

Startups CMO Multi-Channel PPC 82

Hubspot

JUNE 30, 2013

There’s been a lot of buzz about social media this week, especially around social search and visual content. Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. Learn more about Square''s marketplace at Mashable.

Twitter 28

Twitter Paid Search Agency eCommerce Planning 28

Adobe Experience Cloud Blog

MAY 23, 2012

There is a lot of buzz in the Twittersphere about #mus12. A CMO has to be an innovator, ROI driver, brand strategist, technologist, crisis manager, data analyst, customer advocate, and recruiter amongst other things. Social media is a great way to widen your reach! billion Facebook posts per day. Powerful stuff.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Avalaunch Media | VP of Digital Marketing. . . Luke Alley.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

NOVEMBER 5, 2018

What a great conversation with Andrew Halley, CMO of Allego. But for those of you listening live at work, on the Funnel Media Network, thank you very much for joining us. He is the CMO Allego. I think increasingly they do and one buzz word you hear a lot around quite a bit is the consumerization of business technology.

Top of Funnel 64

Top of Funnel Work Management CMO Marketing Management 64

Buzz Marketing for Technology

JANUARY 30, 2013

3) Since they can only generate a text string they do not offer the possibility of advanced, connected content (for instance it is very difficult to connect Facebook ID with the end user through a QR Code and therefore track or provide relevant content). This will continue to drive usage down.

Brand Identity 100

Brand Identity Branding Mobile Advertising Click Rate 100

Convince & Convert

APRIL 15, 2010

What formerly was the sole bastion of the media, is now also a company bailiwick. Previously, content about Kodak products would have been created by the media. It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. Consider a company like Kodak.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Hubspot

JANUARY 12, 2012

Do they use the web for personal reasons and have accounts on popular social networking sites like Facebook, LinkedIn, and Twitter? Blog & Social Media Lead: Inbound success is contingent on content to get you found, and your number one lever is blogging. Directors: Inbound Lead Generation, Product Evangelism, and Brand & Buzz.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28