The Marketing Blender

APRIL 5, 2022

B2B digital marketing refers to marketing a product or service via online channels such as websites, email, and social media to reach and engage with potential customers. B2B digital marketing can expand to include website design, search engine optimization (SEO), email marketing, and social media marketing.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent over the next 12 months. “The Define Program Objectives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Looking to Learn More About Video for Social Media? Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video.

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens. Nothing at all has changed.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Liveintent

JANUARY 11, 2021

And Facebook acquired Kustomer, a CRM platform. As Kerel Cooper, LiveIntent CMO, told MediaPost: “ Email remains the top-performing channel for brands and marketers , but their marketing efforts can get buried when inboxes become overloaded. [As] Facebook may be investing in chat apps like WhatsApp and Messenger.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. If you’re feeling the heat, we see you and hear you.

Social Media 109

Social Media Work Management Marketing Management Social Marketing 109

Metadata

MAY 5, 2021

Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels. Step #1: Reach the right people on Facebook. Why so few? But there is a way.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Anyword

FEBRUARY 11, 2020

We discussed her atypical journey to becoming Variety ’s CMO, her role in launching the Variety Content Studio, how she and her team produce over 70 live events each year, and much more. By 2015, Variety had been sold to Jay Penske and Penske Media. The CMO role came up and I’d said, “I’ll take it.”

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

KoMarketing Associates

JULY 12, 2017

Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. However, only 43 percent said they want “trendy” behavior from brands via social media. B2B Marketers and Social Media Usage. They believe this will increase to 13.2

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Buffer

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

Social Media 109

Social Media Media Work Management Marketing Management 109

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape. Content Marketing'

CMO 100

CMO Promotion Paid Search Agency Opt-out 100

Contently

MAY 3, 2017

Tesla had practically no advertising budget, resisted hiring a CMO, and operated out of a series of showrooms rather than automobile dealerships. Tesla’s most valuable marketing tool to date is its earned media coverage on energy projects , such as the Gigafactory , and its disruption of the traditional auto industry.

Media 143

Media Ad brokers Lead Ranking Marketing Budget 143

Marketing Insider Group

JULY 15, 2020

In fact, a recent coronavirus report from Hawke Media shows that searches for “what’s open near me” have increased more than 60 percent , highlighting the importance of businesses keeping customers informed via their online listings. . Check the information listed on your website, Facebook, Instagram, Twitter, and other social media pages.

Paid Content 276

Paid Content Trends Planning Cost Per Click 276

Sprout Social

AUGUST 1, 2019

Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Facebook Competitor Report. Sign up for a free trial and dig into your brand’s own Facebook reports.

Facebook 77

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 77

LEADership

FEBRUARY 10, 2015

This CMO Spotlight Series features some of the most imminent thought leaders of our time. Alan is the Principal and CMO of Alan See CMO Temps, LLC and a Forbes Most Influential CMO on Social Media. On Getting the C-Suite Involved with Social Media…. So it’s time for a strong reminder and refresher!

CMO 40

CMO Social Media B2B Thought Leadership Media 40

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. At the summit, he talks about the role of the CMO and senior marketers considering market behavior and consumer habits. Super catchy and effective.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

The Point

DECEMBER 13, 2019

The demand for better attribution will also pressure the big ad platforms – Google, Bing, Facebook, LinkedIn – to create more robust reporting options. – Ashley Kennedy, Digital Media Director. “I – Gina Miller, Vice President Client Services & Technology.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Content Standard

OCTOBER 17, 2019

We’re breaking down three of the most common CMO challenges, with tips on how to conquer these nightmares for good. A whopping 97 percent of marketing leaders cited ROI as one of the top CMO challenges, according to a survey by Brand Keys. Unexpected Social Media Algorithm Updates. Failing to Prove ROI.

CMO 45

CMO ROI Social Media Viral Marketing 45

B2B Marketing Traction

NOVEMBER 7, 2011

One option is to hire a part-time or outsource CMO to drive your marketing success. Here are six important qualities to look for in your CMO for Hire. Watch out for the marketing consultant or CMO for Hire who owns an ad agency or services firm. If your CMO for Hire announces, “You need to be on Facebook!”

CMO 100

CMO Paid Search Agency Effectiveness Cross-Selling 100

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. For this prompt, try selecting the CMO persona. Dig deeper: Why we care about social media marketing: A guide for brands: Get MarTech! In your inbox.

Paid Content 91

Paid Content Campaigns Allocation Marketing AI 91

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse. Four Your Information.

Social Media 162

Social Media Media Viral Marketing Skype 162

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. But I need your help to vote for my session!

Facebook 100

Facebook CMO Social Media PR 100

Top Rank Marketing

JULY 21, 2023

MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S. MarketingProfs How is the Role of the B2B CMO Changing? Ars Technica “Meta's new LLaMa 2 model is a big deal for a couple of reasons. First, it's commercially licensed.

Marketing AI 85

Marketing AI B2B Marketing B2B Thought Leadership B2B 85

Outgrow

AUGUST 13, 2022

The Success of Your SaaS Depends on the Success of Your Users: Ahrefs’ CMO on How to Win Market Dominance. And for this month we’re going to interview Tim Soulo, who is the CMO at Ahrefs. Saksham Sharda: Okay, who is the social media influencer who’s just absolutely killing it right now? Tim Soulo: Tom Cruise.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Martech

OCTOBER 13, 2023

Other adtech companies like Beeyond Media are introducing programmatic DOOH products to improve targeting and reduce waste in the U.S. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.” The campaign resulted in a 51% increase in trips to Tasmania. and throughout the Americas.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 120

Marketing Insider Group

JUNE 23, 2020

Procter & Gamble, for instance, discovered that when they cut back on some of their targeted Facebook ads, they experienced a. In fact, as a Key Media Solutions post pointed out, after only ten views of an ad, we become annoyed – even angry. surprising outcome: their sales increased ! They’ve since re-hired one.).

Paid Search Agency 329

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 329

Oktopost

SEPTEMBER 4, 2019

Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets. With over 30 different tools for SEO, social media, content creation, and market analysis, this versatile toolkit merits a look from any digital marketing professional. Facebook Groups.

Budget Programs 81

Budget Programs Research Software CMO 81

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. If I want to target the CMO of Pepsi with an e-book, LinkedIn is the first place I go. percent for LinkedIn.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Biznology

SEPTEMBER 27, 2016

According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. One in ten people will even sneak a peek at their Facebook accounts during bathroom breaks. Well, as most of you know, I am not on Team Bambu; I’m on Team GaggleAMP.

Social Media 80

Social Media Spending Media Social Networks 80

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144