FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. That means forms leading to a direct sales contact or call back aren’t likely to convert as many as forms offering deeper dive information, like webinars or research studies.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

ClearVoice

SEPTEMBER 22, 2023

Then, presenting it strategically. Instead, you’re taking what’s already out there, adding some branded logos and copy around it to freshen it up, and presenting it to your audience as social proof examples to elevate trust. Using content curation with UGC gives your audience fresh content that can build buzz for your brand.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Salesforce Marketing Cloud

JANUARY 11, 2023

They weren’t logging key information about customers, including sales opportunities, and there wasn’t a case system to help account managers with the operations team. When I was officially hired as a Salesforce Admin, I began to study for my Salesforce Administrator and Advanced Administrator certifications. BE PRESENT.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

BuzzSumo

MAY 9, 2019

Digging into the “Content Analysis” report has uncovered the top 5 content types that tend to perform best for us: Original research Thought leadership Non-generic roundups Case studies Original concepts. Particularly, we partnered with BuzzSumo to create an original research study on the top 100 content marketers in the industry.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. SunGard Availability Services ties zombie apocalypse to IT disaster survival.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Salesforce Marketing Cloud

FEBRUARY 19, 2024

If any employees are new to presenting, this is a good chance to outline best practices and tips for public speaking. Document tactics that have been effective at each stage, such as using case studies in proposals or specific negotiation techniques. Product demo plays Outline strategies for effective product demonstrations.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Televerde

MAY 22, 2019

Not only do you need to know which companies will be there, you need to become familiar with the sponsors, keynote speakers, and case study presenters. If one of your target accounts is presenting a case study, for example, you’ve got the perfect opportunity to learn more about the company and create a new relationship.

Tips 63

Tips InsideView Case Study Case Studies 63

B2B Marketing Savvy

AUGUST 27, 2009

Hoping this summary case study will prompt some feedback and additional learning as others plan first-time social media experiences. The better news: it was a visible first, small step toward evolving a blueprint for participation and understanding of the business advantages presented by the new, social media tools and channels.

Case Study 40

Case Study Case Studies Barriers Buzz 40

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. Social Signals and SEO: Results From 5 Case Studies.

Google 120

Google B2B Marketing B2B Case Study 120

Webbiquity

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

ClickZ

APRIL 16, 2020

In this case, potential customers can use their smartphones to scan printed materials, thereby giving them access to the best features of your product. A study also revealed that AR experiences can bring about dwell times of over 85 seconds, interaction rates increase of 20%, and click-through rates to purchase of 33%.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

chiefmartech

APRIL 11, 2016

Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well. Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported).

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Content4Demand

DECEMBER 12, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. The Voting Lines Are Open The 2020 B2B’s Choice Award.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Regularly review resources like the U.S.

Social Media 98

Social Media Enterprise Management Work Management Marketing Management 98

Content Marketing Institute

JANUARY 29, 2019

Jonathan Kranz covered how to make doors 2 and 3 work in his Content Marketing World presentation, Nightmare Marketing: How to Create Content for the Boring, Complex, and Undifferentiated Stuff that Scares the S@#t Out of Everybody Else. Here’s how the story was presented: Does raising the stakes work? an event) that people know.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Case Studies 95

Scoop.it

MARCH 26, 2019

Sales enablement content includes: Sales presentations. Case studies. Perhaps a new whitepaper needs to be written to showcase actual applications of the product, or that prospects don’t feel your company understands industry news, in which case you may have to curate outside content for sales reps to share. One-pagers.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Televerde

MAY 22, 2019

Not only do you need to know which companies will be there, you need to become familiar with the sponsors, keynote speakers, and case study presenters. If one of your target accounts is presenting a case study, for example, you’ve got the perfect opportunity to learn more about the company and create a new relationship.

Tips 40

Tips InsideView Case Study Case Studies 40

NuSpark Consulting

JUNE 13, 2014

Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. Contact some of your early adopters to create case studies. Generate buzz about your company. Track competitors.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Sprout Social

FEBRUARY 3, 2022

Now, fast forward to the present day. Create buzz with a contest or giveaway. Gathering case studies and testimonials from existing customers to win over new ones. The brand leveraged the buzz by building anticipation for the event and dropping a fresh fit alongside it. Feeling motivated now? Wild, right?

Campaigns 133

Campaigns Planning Paid Search Agency Advertising Agencies 133

Single Grain

APRIL 24, 2023

That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. From email marketing to influencer marketing, these case studies showcase successful campaigns from a variety of industries and highlight the tactics that made them work. People loved it. We can help!

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Bannerflow

AUGUST 3, 2021

Case study: Elko. In fact, a staggering £2bn was spent on Christmas presents in the 2019 Black Friday sale while 70% of UK consumers said they planned to shop on the day in 2020. Case study: Bannerflow for the Tokyo Olympics. Agility in real-time for e-commerce display advertising. Complete control in real-time.

Display 98

Display Advertisements Advertising Digital Asset Management 98

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Casie Gillette has presented at several conferences with regards to this topic.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Content4Demand

OCTOBER 3, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Last Day for Discount Submissions. 2020 Killer Content Awards.

Marketing Analytics Tools 40

Marketing Analytics Tools Account Based Marketing ABM Content 40

Hubspot

AUGUST 10, 2020

When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? ”. Trend or buzz-worthy content usually relates to a topic, trend, or piece of research that people in my industry are talking about or sharing on social media," she says. "If

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

JUNE 1, 2021

Although some businesses want to have a strong presence everywhere, Mwangi suggests entrepreneurs focus on one platform where they receive the most visibility, instead of trying to be present on all of them at once. Generate an email list, and send out unique case studies or behind-the-scenes information.

Marketing & Strategy 94

Marketing & Strategy Marketing Strategy Work Management Effectiveness 94

Content4Demand

SEPTEMBER 5, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. By Holly Celeste Fisk, Marketing. Killer Content.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. A case study. Studies are stories, in a way.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Content4Demand

NOVEMBER 8, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. OK, Boomer The B2B Millennial Buyer Survey Report.

Webcast 42

Webcast Content Buzz Planning 42

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Case in point ….

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Content4Demand

NOVEMBER 15, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads, but stirred some interesting comments and dialogue along the way. Bottom of the Funnel Content You’re Probably Missing.

Top of Funnel 57

Top of Funnel Word of Mouth Content CMO 57

Content4Demand

AUGUST 22, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Conversation Changers. ChannelWeek Webinars. Be sure to join us!

Top of Funnel 46

Top of Funnel Account Based Marketing ABM Content 46

B2B Marketing Traction

JUNE 4, 2015

If there is buzz in your industry about its growth, decline, impact on the environment, ethics of certain industry players, record a video statement that conveys your opinion. A video case study of how your product is used. As with case study videos, you can have a series of videos on how to use your product.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

Digital Marketing World Forum

MAY 16, 2019

In such cases, we create a moodboard that collects these references for approval. Our illustrators study the brief, and present three distinct character design variants to the client. We ask them for their pick of choice, although in most cases clients prefer one aspect of one design, and another aspect of another.

Ad Building 40

Ad Building Branding Brand Identity Lock-In 40

SmartBug Media

MARCH 25, 2020

Show audiences the value of your product or service (case study). Bring your marketing team, your product team, and your sales team together to brainstorm and discuss what’s buzzing. Optional: A person who records the presentation so attendees can access the recording later. Increase customer retention (training).

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Envy

FEBRUARY 20, 2018

Check out also, " The Criminal Hall of Shame " and practical use cases such as " Stopping The Fireball - How We Took Down A Global Threat Operation, Step By Step ". presented by Matias Madou. The show is a mix of practical sessions, use cases, and expert advice. Keynotes include an introduction by Eugene Kaspersky.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Demand Gen Conferences to Attend. SiriusDecisions Summit.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59