Report: Why Demand Marketers Should Expand their Focus Beyond the Lead
The Point
JUNE 23, 2020
One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.) Readers will also learn practical ways to introduce, apply, and operationalize the new model, including how to leverage the Opportunity Object within their existing CRM systems.
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