Marketing Interactions

SEPTEMBER 14, 2021

According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.” Sales says one thing, marketing messaging says another, and product marketing says something else. Context is a critical weapon to use against leaps of faith.

B2B 149

B2B Lead Ranking Marketing Qualified Leads Content 149

ViewPoint

AUGUST 21, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Of course what I am thinking about are the functions of sales and marketing. i Wikipedia ii Dr. Lee Lowery, Jr.,

Work Management 120

Work Management Marketing Automation Services Marketing Management Wikipedia 120

Tony Zambito

MAY 12, 2011

Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

ClearVoice

FEBRUARY 4, 2020

To the contrary, our marketing generates revenue (book sales and event registrations)… roughly 1M+ visitors and 500+ qualified leads per year. It’s the mini-version of Wikipedia for your industry. It’s the mini-version of Wikipedia for your industry.' Tune your frequency to your buying interval and sales cycle.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   As B2B businesses seek to achieve post-recession revenue growth, they also must confront the issue of how to rethink long standing conventional practices in sales they know must change to meet this challenge head on.    The end result being a unique buying experience for their buyers. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

APRIL 16, 2012

Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. Simply put – in today’s connected buyer world company marketing and sales systems can be broken and out of alignment with buyers.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100

DiscoverOrg

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. Why is employee count important for sales? Sales and marketing professionals use employee counts to understand a company’s size. I would know.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Biznology

OCTOBER 24, 2013

Photo credit: Wikipedia. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask? Understanding Sales Cycles. Therefore, the sales cycle will be much longer.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Avitage

MARCH 13, 2015

Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers. You might manage channel sales and your partners regularly complain they lack channel appropriate content to fuel their lead gen and selling activities.

Wikipedia 120

Wikipedia Lead Gen Lead Ranking Budget Programs 120

Tony Zambito

MAY 8, 2011

Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    Marketing becoming the home for content strategy and sales enablement finding its’ home in sales.    What’s going on? . 

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

ClearVoice

MAY 10, 2022

In short, the meta description is the sales pitch for your page. For example: “Your sales will grow really fast” becomes “Your sales will skyrocket.” ” “Best time to buy a car” becomes “Get the best deal on your next car.” ” Write a compelling CTA.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Exo B2B

JUNE 29, 2023

It represents a real competitive advantage, and an intangible asset that has an impact right up until after the sale. According to Wikipedia, branding is “a kind of brand power. That’s why brand and product consistency are so important to your customers’ buying experience. This is especially true in B2B!

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. I would love to know. Email this to a friend?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. I would love to know. Email this to a friend?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    By the time they get to sales folks, whether it is in person or on the phone, they already are armed with enough information to help make a decision. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. Transactional Intent – and lastly, these queries are more representative of a purchasing action, or more directly related to the buying process.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

TrustRadius Marketing

OCTOBER 27, 2022

TrustRadius Wikipedia YouTube LinkedIn Facebook Twitter Crunchbase and similar platforms . Sales team demeanor – were they thoughtful and patient? Teams might do their ranking after consulting with sales teams or right before, but whenever you do check out our interview questions below. Questions for Your Consultation.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Content Marketing Institute

NOVEMBER 2, 2017

I’m talking about focusing on the content needs of people who are on the verge of buying what you sell, people who have just bought, and people who are between purchases. And REI’s approach is paying off in sales of mountain bikes, backpacks, tents, hiking boots, and everything else fans of nature love this brand for. Click To Tweet.

Top of Funnel 109

Top of Funnel Advertising Funnels Content Marketing Funnels 109

Writing on the Web

JANUARY 10, 2014

Wikipedia defines an expert as someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain. wholesale ebook sales for January, 2010 were $31.9 Source: R.R.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Terminus

NOVEMBER 9, 2020

If you’re reading this you’re probably a B2B marketing or sales person and you might not be familiar with “psychographics,” so here’s the Wikipedia page. For Terminus customers, this is also going to bring sales and marketing closer together.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). Quantitatively, we are seeing through various studies and reports that buyers are engaged in the buying process differently. Depending on which study, buyers are performing different kinds of activities for nearly 70% of the buying process before sales intervention. Getting On Target.

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.    Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. But there’s more.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.   This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.     Buying today has become more sophisticated and has a multitude of variables that did not exist even a decade ago. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   He offers us the insight that customers and buyers are saying no to being “objects of a sale” and yes to being “subjects of an experience.”  Value : The buyer experiences value-based solutions and justification that enables a buying decision.

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

OCTOBER 5, 2011

Image via Wikipedia.   This perfect storm of uncertainty and chaos making the ability of marketer’s to communicate with buyers extremely challenging and causing sales organizations to struggle in being relevant to the buying process.  We are living in a world that is fraught with uncertainty. 

Buyer Personas 100

Buyer Personas Wikipedia Demand Generation Analysis 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   If you are a Chief Sales Officer, when was the last time you checked how often your sales teams are making contact with potential buyers? .    If you are a Chief Sales Officer, when was the last time you checked how often your sales teams are making contact with potential buyers? 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

SEPTEMBER 1, 2011

Image via Wikipedia.   The social age is ushering a new era of what I would call Experiential Buying.    No longer is it a straight buy or re-buy that a B2B buyer may be seeking.    Closely correlated to social media fatigue, B2B buyers are looking for a garden hose and not a fire hose. . 

Wikipedia 100

Wikipedia Correlation Social Media B2B Sales 100

Biznology

AUGUST 23, 2012

Photo credit: Wikipedia. I mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations. All they needed to do was open their wallet and buy advertising.

PR 80

PR Paid Search Agency Public Relations Wikipedia 80

Biznology

APRIL 29, 2013

Photo credit: Wikipedia. To meet the market demand for lower prices, Dow Corning launched in 2002 an entirely new brand, called Xiameter , where customers could buy trailer-loads of certain products at a 10-15% discount through a newly built e-commerce engine. Today, Xiameter represents 40% of Dow Corning’s $6 billion in sales.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarming rate.  Alignment : The issue of sales and marketing alignment has been written about extensively over the past few years. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. In business buying, there’s an entire cast of characters. In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale. Title, function, buying role, email, direct phone.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. You’ll get organic, relevant traffic, which, in addition to generating sales, will signal to the search engines that your site is active and relevant.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. In the world of marketing and sales, we are seeing the need for contextual understanding due to a very relevant fact: the context we understood for many years about buyer behavior has drastically changed due to social technologies.  Older   Why is Context Important Now?

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia. Led by senior executives overseeing sales, marketing, and service 2.   In this case, a CEO is wise to choose a senior executive with that special attribute and capability of unifying sales, marketing, and service into alignment with buyer experience.  Principle 3: Insight is foundational.

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

JANUARY 30, 2012

Image via Wikipedia. C-Suites are under enormous pressures to get it right the first time with regards to marketing and sales planning. C-Suites are under enormous pressures to get it right the first time with regards to marketing and sales planning. And they are touching more parts of the organization than ever before.

Lead Ranking 100

Lead Ranking B2B Peer-to-peer B2B Sales 100