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FAQ drops and other SERP feature landscape changes

Kevin Indig

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends.   Why Wikipedia? The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords.

SERP 96
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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

SERP 124
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What Wikipedia’s Google Ranking Means for Your Business

Convince & Convert

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. percent of the SERPs—much less than Wikipedia.

Wikipedia 145
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How Google (Actually) Works

seo.co

When you search for a pair of “Nike basketball shoes” on Google, you’ll usually be paired with results showing where you can buy the shoes: How does Google know to pair these types of results with queries that have buyer intent? When analyzing search intent, search engines assess: Does the web user want to buy a product or research something?

Google 105
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Search Intent and SEO: A Quick Guide

Moz

Since the user is already in buying mode, these terms are usually branded. Examples: Buy Yeti tumbler Seamless coupon Shop Louis Vuitton bags Van’s high tops sale. Additionally, you can filter keywords by SERP feature. Read the SERPs. Another way to determine search intent is to research the SERPs. Navigational.

Intent 75
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How Low Can #1 Go? (2020 Edition)

Moz

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. While only a portion of it is direct advertising, most of the focus of the page above the organic results is on people looking to buy a vacuum. Here's a breakdown.

SERP 72
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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. It’s not easy to fool a search engine algorithm in 2021.

SEO 111