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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Chapter 6: Link Building & Establishing Authority Turn up the volume. Be sure to let us know what you think of Chapter 6 in the comments !

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The Most Important Keyword for SEO in 2018

Webbiquity

That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts. Which means links have to be earned. And the secret to earning links is…authenticity.

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How Google (Actually) Works

seo.co

When you search for a pair of “Nike basketball shoes” on Google, you’ll usually be paired with results showing where you can buy the shoes: How does Google know to pair these types of results with queries that have buyer intent? When analyzing search intent, search engines assess: Does the web user want to buy a product or research something?

Google 105
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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. For example, instead of linking the words, “best marketing strategy,” link the words, “link building gets businesses phenomenal results.”

SEO 111
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11 reasons SEO is a science; 14 reasons it’s an art

Biznology

Photo credit: Wikipedia. SEO is an art because mathematical models don’t establish business goals, tell convincing stories or know why your audience buys your product. Search bot don’t buy your product, people do. It is impossible to model an algorithm on the needs of human being.

SEO 80
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What is SEO in marketing?

Scoop.it

All the details you see are cited from Google index library and Wikipedia. Having ratings included in search results is especially necessary for e-commerce and local businesses, as consumers often read reviews before making a buying decision. Knowledge Panels help you get the hang of a key fact of a particular subject, e.g,

SEO 52
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Negative SEO: Does It Really Exist?

Adobe Experience Cloud Blog

That’s not to say that with resources, time, and a systematic program of link building and buying a third-party website couldn’t be devalued over time. After all, if that were the case, sites such as Wikipedia, which are scraped, cloned and linked to by an awful lot of low-quality, unrelated sites, would not rank well.

SEO 48