DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. Marketing and sales teams can now get complete contact details for ideal buyers at companies showing interest in specific product categories across the web. Identify buying teams by seeing which topics are surging in which locations.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. Target account lists require data around the account, which is made up of an average of six buying committee members.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

SalesIntel

JULY 21, 2023

While purchasing phone number lists can provide a convenient solution, weighing the pros and cons before buying is essential. This blog discusses the advantages and disadvantages of choosing whether or not to buy a phone number list for cold calling and prospecting, helping you navigate the potential benefits and challenges.

Cold Calling 52

Cold Calling Buy Work Management Outreach 52

Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? ” – Dillon Allie, VP of Client Services, HDMZ.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Initially, brands faced panic buying and rapidly scaling demand for items that left shelves bare and customers scrambling. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products.

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

Sprout Social

OCTOBER 23, 2018

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Martech

OCTOBER 3, 2023

A large majority (69%) expect to buy from brands they already know and are loyal to. The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. consumers including Prime and non-Prime members. Only 8% said they were likely to spend less.

Amazon 113

Amazon Purchase Intent eCommerce Sample 113

Act-On

SEPTEMBER 24, 2023

An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. Target prospects with an automated email campaign that outlines what makes your product a better alternative to competitors’ solutions.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

Binary Demand

MARCH 26, 2024

Intent data fuels personalized marketing. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Analyzing download patterns across different buying timeframes (e.g., This allows them to focus their budgets.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Who is most likely to buy and when? Intent data can tell you all of this. What Is Intent Data in Marketing? Guest author Alanna Goodman is a content marketing specialist at ZoomInfo.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

SalesIntel

JANUARY 21, 2022

This data enables you to ‘jump the queue,’ allowing you to pitch to potential clients at the precise, appropriate time when they are looking to buy. What is Intent Data in a Nutshell? Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. . Know Your Potential Customer’s Intent.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Marketing Insider Group

MAY 20, 2020

Customer-centric brands are better positioned to build trust, to innovate their products and services in a way that will offer people real value, and to forge stronger customer relationships. Not only are consumers more interested in advocating for and buying from these brands, but they are also able to charge a premium price.

Brand Identity 306

Brand Identity Branding Purchase Intent Fulfillment 306

Inbox Insight

OCTOBER 27, 2023

When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. This information helps in understanding their perceived intent or their purchasing readiness.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Optinmonster

MARCH 30, 2024

When making a purchase decision, our brain looks for a mental shortcut that will allow us to make a decision, pass judgment, or solve a problem quickly and with the least amount of mental effort. Not only do we look to others for buying decisions, but we also depend on it for almost everything else we do.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Aberdeen

DECEMBER 12, 2018

Build or Buy: Is There a Right Approach to Embedded BI? In fact, recent Aberdeen research shows that ISVs are more likely than general enterprises to buy, or plan to buy, embedded analytics functionality from third-party vendors (Figure 1, below). Do you know which specific companies are currently in-market to buy your product?

Enterprise Management 45

Enterprise Management Marketing Management Buy Ad Building 45

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Only B2B

FEBRUARY 21, 2024

Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. In fact, native display ad spend is projected to reach $98.59 billion in 2023. This is a great way to drive awareness and affinity.

Curation 118

Curation Relevance Advertisements Advertising 118

Only B2B

FEBRUARY 11, 2024

We’ll break down types of intent data that tackle your business goals: Must Read: 10 Key Game-Changing Benefits of Intent Data First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences But first, let’s understand what we mean by intent data. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

KoMarketing Associates

AUGUST 29, 2018

To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content. B2B Audiences and the Buying Process. When it comes to the buying process, B2B audiences consult numerous different resources, according to previous research.

Social Media 120

Social Media B2B Media Purchase Intent 120

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. When we think about online selling, we usually think about selling products like clothing or electronics. There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. That means they’re nurturing B2B customers to increase their product use, grow their spending, boost their frequency, retain longer, and make more referrals.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

JANUARY 5, 2023

Someone who clicks on your product / solution pages is not a lead. As the examples above show, a marketing inquiry is an individual who has expressed interest in your company, your content, or your product by providing you with their contact information when they took an action such as downloading an eBook or subscribing to your blog. .

Lead Ranking 277

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 277

Aberdeen

JULY 8, 2019

That’s why product demos can be so effective for field marketers. If you want to deliver the kind of product demo that can boost sales by upwards of 475% , you need these four keys to success. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

Oktopost

SEPTEMBER 12, 2023

Final Thoughts What is Intent Data? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Intent data simplifies lead discovery by pinpointing prospects showing buying signals.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Zoominfo

DECEMBER 23, 2020

How can I get them to buy my company’s product?” ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more. Glossing your eyes over a digital database isn’t going to help your sales and marketing teams.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Oktopost

MAY 23, 2022

The answer is when they want to buy, of course. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. Intent-based marketing gives you the tools to do precisely that.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Unbounce

APRIL 4, 2019

What type of product are you selling? Your Product. Google Ads is an excellent platform for when consumers are actively looking for your product or your brand. Consumers searching in Google have high purchase intent. But if your product sells to people over 45, it’s the best social platform. Your Product.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Oktopost

OCTOBER 30, 2023

Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process. Questions arise, such as whether the customer is still in the research phase comparing options, or if they have already chosen a product and require assistance in selecting the right plan.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Marketing Insider Group

FEBRUARY 27, 2023

Consider the best keywords based on rank, competitive gaps, purchase intent, etc. By keeping your messaging consistent, you prove to your audience that you’re reliable, making them more likely to buy your products or services. Identify the target mix of the best 50-100 keywords.

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

JANUARY 26, 2022

Augmented reality is changing the way we shop, play, and learn, and transforming how businesses tell their stories and sell their products,” said Jeremi Gorman, Chief Business Officer for Snap Inc. Shopping Lenses provides product information and SKU-specific purchase capabilities. Shopping Lenses with Product Card.

Tools 95

Tools Purchase Intent Intent Data Intent 95

Only B2B

SEPTEMBER 21, 2021

Intent Data, in basic terms, is a set of behavioral signals that helps you understand your prospects’ intent to buy a product or service. According to research, a typical B2B prospect is typically halfway through the buying process before speaking with a salesman.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114