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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. The deal might be seen bet-hedging by Silverpop, although I suspect it’s more a way to penetrate smaller accounts too small to buy a separate, sophisticated marketing automation or email product. Data comes from several sources.

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Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 150
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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Thanks for the traffic! I believe this will all be true, eventually.

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How to Spot a Link Scheme (and Get Away Fast)

seo.co

However, link building is more complex than that, because Google has a strict policy against the use of link schemes —deliberate attempts to manipulate your rankings using low-quality, misleading, or otherwise unhelpful links. They’re also bad for Google because they make it harder to determine trustworthiness on an accurate basis.

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You’re doing SEO wrong: it’s all about authority

Biznology

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

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