Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. Google defines zero search volume as a status given to keywords with very little or no search history. Every month around 40 – 60 billion searches take place on Google in the US. Moving to Zero Search Volume Keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Contently

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. So how can marketing teams compete with such a daunting adversary? First, find high-volume, low-competition keywords which have the necessary buying intent.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Optinmonster

DECEMBER 20, 2023

You can use these for SEO, content development, and digital marketing. Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Content Marketing Institute

OCTOBER 16, 2018

This insight comes from my company’s experience in ranking for 16,200 words on Google. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Long-tail, low competition. Here’s the kicker. You’ll find great inspiration.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Sharpspring

AUGUST 10, 2021

Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Users conduct searches for a variety of reasons and it’s up to you to understand those reasons and motivations to optimize your digital marketing strategy.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. Are searchers even looking for long form content on this topic?

Keywords 105

Keywords Research Traffic Lead Scoring 105

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Effective content marketing helps establish your brand as an authority in your field. High-quality content will help meet real user intent and so please Google. Your content marketing strategy must be top-notch.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Effective content marketing helps establish your brand as an authority in your field. High-quality content will help meet real user intent and so please Google. Your content marketing strategy must be top-notch.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term. These solutions have a fraction of the crawl Google has. We’d argue none of them.

Link Building 119

Link Building Internet Marketing Ad Building Planning 119

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. That's why Google ads keyword planner is an important tool for marketers. Below, let's review how to use the Google keyword planner and implement this tool in your strategy. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels. Versatility and Storytelling Video marketing is incredibly versatile.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Huptech Web

AUGUST 11, 2023

You’re eagerly waiting for people to come in and buy things, but all you can hear is the sound of bugs. Intelligently choosing buzzwords can make all the difference in how many people buy from you. SEO keywords are phrases users search for when they use search engines like Google, Bing, or Yahoo. Why Is It Important?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. To set the stage, let’s first define top-of-funnel content.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? This year programmatic digital display ad spending will hit $115.23

Advertising Agencies 121

Advertising Agencies Paid Content Cost Per Thousand Advertisements 121

SalesIntel

AUGUST 7, 2023

Today, it’s growing quickly, with 20% of all mobile web sessions already starting with speech-based queries, according to Google’s experts. So B2B marketers should start adapting to this change ASAP. This website reviews the best tools in the market to help you find the best ones for your business.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Sales Engine

SEPTEMBER 18, 2015

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. First and foremost, content marketing IS marketing. Now what if we add “Buy SaaS-based accounting software”?

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. Reps assess how probable leads are to buy when communicating with them.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

BOP Design

NOVEMBER 3, 2021

Recently, we shared how to choose keywords with buying intent , which is critical if your purpose is to generate leads. Read more: What to Include in Your B2B Content Marketing Strategy. Get More Info: SEO for B2B Marketers. At this point, it’s also good to focus on terms that are specific to your business and are buying terms.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

Hubspot

JUNE 5, 2019

Unsurprisingly, online product searches -- especially on Google -- are booming. More and more ecommerce businesses are taking notice and buying into PPC. In Q4 of 2018, spend on Google Shopping ads rose by 43%. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Stevens & Tate

DECEMBER 14, 2020

Optimization requires that you include keywords and long-tail keywords, or phrases, in your blog. For example, I might type the key words “best Chicago summer wines” into Google to find answers on the Internet. Another aspect of keywords is that they are widely searched, yet specific at the same time. Popularity contest.

Optimization 72

Optimization Long Tail Marketing Marketing Websites Buyer Personas 72

Webbiquity

JULY 19, 2016

A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Google Review Count: 46,500. 2) Google Keyword Planner. Google Review Count: 29,800. Pricing: free (but requires an active Google AdWords account). 1) SEMrush.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

accelerate agency

NOVEMBER 3, 2020

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Effective content marketing helps establish your brand as an authority in your field. High-quality content will help meet real user intent and so please Google. Your content marketing strategy must be top-notch.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Pearl Digital Marketing

OCTOBER 20, 2019

While this may sound simple enough, there are several tips you should follow to ensure you’re employing Google images search SEO effectively. #1: The text of your content will influence how Google interprets the relevance of the image. #2: Google will use that surrounding text to determine what the image refers to.

SEO 59

SEO Google Tips Long Tail Marketing 59

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? This leads us neatly on to… Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Mobile-friendly sites will show up higher in search results.

Paid Content 62

Paid Content PPC Traffic SEO 62

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

SmartBug Media

SEPTEMBER 6, 2019

Don’t you already have targeted marketing campaigns to catch buyers searching for your products on Google? Hopefully, it’s the latter and you’re at least curious to see how you can incorporate intent data into your workflows and tap into a market that is aggressively searching for your solution online. Isn’t that enough?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Convert

JANUARY 17, 2024

And it is happening too fast even for Google to keep up. Back in 2020 , I was writing about Google as an answer engine versus a search engine. An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Google will take time to adjust its revenue model.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

seo.co

JANUARY 26, 2022

Etsy SEO involves optimizing for both Etsy searches AND Google searches. It’s like Google – except for handmade products and goods. Etsy’s goal is to deliver the most relevant and highest-quality listings possible, which increases the chances of the customer buying something. Marmalead is one of the better options on the market.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

QuanticMind

OCTOBER 23, 2018

And that holds especially true for Google Voice Search — instead of wasting countless hours scrolling and surfing on Google’s search pages, voice activated search enables us to find exactly what we are looking for simply by saying the word. Google Voice Search and PPC: A Winning Combination. The reason?

PPC 40

PPC Ads Google Optimization 40