Martech

JANUARY 11, 2023

Prospects are managing more of the buying process themselves. Automating time-consuming, manual tasks around content creation, management and personalization; campaign scheduling and execution; data hygiene; communication with sales; and lead nurturing, which saves time and improves productivity. ” Get MarTech!

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Work Management Automation 106

Zoominfo

AUGUST 2, 2020

Users can meticulously target audiences and find leads fit to purchase a product or service. This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. It encompasses demographic data including: .

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . How Quickly Should I Suspend or Delete Non-Responsive Leads?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

NOVEMBER 29, 2017

But targeting the right audience is more than simply defining a target account list, or key industries, or buying personas. And guess what, it’s no longer good enough to use the same white paper for every industry, buying persona, or even target account. It’s one of the oldest demand generation clichés that list matters above all else.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. What happens when your data source and CRM don’t sync up? . Feed Salesforce the best (and freshest) data with ZoomInfo Enrich. Practicing good data hygiene is essential.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Scoop.it

DECEMBER 28, 2021

Regardless of your industry, finding and nurturing the right leads is crucial. Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Biznology

MAY 22, 2017

Furthermore, the reg requires businesses to buy only from firms who are compliant. One helpful resource is Pauline Murphy , managing director of 1 Stop Data Limited , in the UK. Alongside lead generation and data hygiene calling, she offers GDPR compliance services.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

SalesIntel

AUGUST 11, 2021

That’s where data comes in to help you with hitting right on the dartboard every time. This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. For all this to happen, cleansing data is important.

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. Let’s take a look. See the case study.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

DealSignal

APRIL 27, 2023

While both look to define your buyers, ICPs are account-based while Buyer Personas are lead-based. Buyer Personas focus on the buying committee roles of your Ideal Buyers. Analyzing intent data can also help you uncover Ideal Buyers that you may have overlooked and thereby expand your total audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Rev

FEBRUARY 15, 2023

These relationships will help you drive alignment and buy-in for your RevOps strategies. For example, you may need to align qualification criteria for marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). Rev’s Sales Development Platform uses AI technology to automate this process and optimize lead targeting.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

OCTOBER 5, 2021

Secure Executive Buy-In Market intelligence is not a simple tactic that your business can implement on a whim. Rather, it’s an ongoing strategy that requires your entire organization to embrace a data-driven culture and mindset. And you’ll be confident that each of your decisions will lead your business in the right direction.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

FEBRUARY 28, 2018

And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Martech

JULY 6, 2022

It’s only natural to lead with your “best foot forward,” and the same can be said for martech vendors who are understandably trying to drive adoption of their products. The most grievous error when it comes to buying martech is holding the belief that you can solve your toughest marketing problems by buying technology.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Litmus

NOVEMBER 30, 2023

While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) And we’re just going to say this one more time for the people in the back: Don’t ever, ever buy an email list. Ensure your designs come across right Broken emails lead to less conversions.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Binary Demand

JULY 21, 2023

It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Adobe Experience Cloud Blog

MAY 15, 2019

Are they at the right stage of the buying cycle? So, pay close attention to your data hygiene. Many companies operate today with the same basic data strategy they used when CRMs first launched. That certainly won’t provide you with a competitive advantage so you may need to lead a data overhaul.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

Terminus

AUGUST 5, 2020

Lead-to-account matching and data hygiene: Improve your Salesforce data hygiene by mapping all orphaned leads to the appropriate account, build customized marketing programs around the entire buying group within an account, uncover missing decision-makers within a target account.

Top of Funnel 46

Top of Funnel Account Based Marketing ABM Data Hygiene 46

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. Database Cleanse.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Martech

SEPTEMBER 8, 2021

Identify prerequisite steps to realize medium and long-term ambitions Example: Improve data hygiene Example: Implement knowledge base for AI-driven tools to use Serve as an internal technical consultant to the marketing department Help identify strategies to meet needs (buy vs. build, right-size contracts, etc.)

Marketing AI 82

Marketing AI Work Management Marketing Management Marketing Automation Services 82

Zoominfo

MARCH 4, 2018

Influencing purchase decisions is relatively the same in B2C selling, but in the B2B realm you are dealing with procurement specialists, stakeholders, and buying committees. And for good reason — your CRM manages customer and prospect data which contains valuable information regarding customer behavior and buying habits.

Process 130

Process Enterprise Management Work Management Marketing Management 130

DealSignal

MAY 6, 2019

While both look to define your buyers, ICPs are account-based while Buyer Personas are lead-based. Buyer Personas focus on the buying committee roles at your Ideal Buyers. Analyzing intent data can also help you uncover Ideal Buyers that you may have overlooked and thereby expand your total audience.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Biznology

AUGUST 26, 2016

As you collect and analyze the data, you can use it to make adjustments to marketing campaigns, make improvements to existing products and services to better suit your customers, or to create additional products and services to draw in a larger audience. Transactional Data.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

DemandMatrix

JULY 1, 2020

Regular QC and Audit: Around 27% business leaders are not sure about their data accuracy. It is imperative to establish some baseline to ensure the data hygiene. Evaluate all the systems and determine which data fields are necessary for each system. Don’t collect too much information as it leads to dirty data.

Data Hygiene 59

Data Hygiene Marketing Automation Services Lead Ranking Marketing Qualified Leads 59

LeanData

JANUARY 12, 2024

Without clean data, your go-to-market motion is fraught with lead leakage, manual triage, a bad buying experience, and ultimately loss in revenue. Learn five ways to keep your CRM data squeaky clean. The post Spring Cleaning Your CRM: 5 Ways to Maintain Clean Data in 2024 appeared first on LeanData.

CRM 59

CRM Buy Leads Lead 59

Zoominfo

FEBRUARY 5, 2019

The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. When it comes to buying new technology, many businesses suffer from shiny object syndrome. Is your HR department manually collecting all candidate data? Let’s get into it!

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

APRIL 15, 2018

A data-driven strategy starts from the top down. Therefore, if company leadership doesn’t prioritize or communicate the importance of data-driven decision making, this strategy will never catch on. Securing executive buy-in is easier said than done. For example: Let’s say you export data on your best customers.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

SalesIntel

MAY 20, 2022

Risk to Your Contact Lists: Email marketing and cold calling are viable lead generation techniques. However, data quality can make or break your performance. . Sometimes an organization tries to cut corners by renting or buying an existing contact list without checking it. Simply said, bad data will result in a loss of income.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

Zoominfo

SEPTEMBER 5, 2018

Secure executive buy-in. Rather, it’s an ongoing strategy that requires your entire organization to embrace a data-driven culture and mindset. Because B2B data decays so rapidly, you must prioritize data maintenance for this type of initiative to work. Gather data from a wide variety of sources.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

DECEMBER 5, 2017

Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. However, sending text messages to a prospect prior to making contact on the phone decreased the likelihood of ever contacting that lead by 39% ( source ). Other initiatives include ( source ). emails, 35.9

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100