Zoominfo

DECEMBER 23, 2020

B2B data providers save companies loads of time and headaches, but at a monetary cost. So when choosing a data provider, make sure to look at for accuracy guarantees, data source variety, and consistent data hygiene. Finetune Your Data Privacy Efforts. How can I get them to buy my company’s product?”

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

AUGUST 2, 2020

This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. Data Hygiene: Data decay is unavoidable. Accuracy: Data accuracy may be questionable because the broker has no accountability for quality.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

InsightSquared

JUNE 16, 2020

These can be data hygiene recommendations, sales process reminders or even machine-learning driven suggestions. By analyzing rep activity and understanding the key buying cycle inflection points, your guided selling solution should automatically know when deals require additional insight and information to progress.

Practices 177

Practices Best Practices Data Hygiene Buying Cycle 177

Martech

JANUARY 11, 2023

Prospects are managing more of the buying process themselves. Automating time-consuming, manual tasks around content creation, management and personalization; campaign scheduling and execution; data hygiene; communication with sales; and lead nurturing, which saves time and improves productivity.

Marketing Automation Services 84

Marketing Automation Services Marketing Automation Work Management Automation 84

The Point

NOVEMBER 29, 2017

But targeting the right audience is more than simply defining a target account list, or key industries, or buying personas. And guess what, it’s no longer good enough to use the same white paper for every industry, buying persona, or even target account. It’s one of the oldest demand generation clichés that list matters above all else.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Biznology

NOVEMBER 5, 2018

I just got off the phone with a data scientist in Bangalore who was complaining how he digs up high value prospective accounts, and his clients blast them with email, get no results and then blame him. In a complex environment like B2B, you have to recognize how buyers buy. I’ve said before that I think email makes us stupid.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 97

Data Hygiene Marketing AI Work Management Marketing Management 97

Zoominfo

MAY 7, 2021

We walked them through every use case you could possibly do with ZoomInfo — automated workflows, data hygiene, prospecting, ReachOut, integrations with third-party systems, etc. — No matter who the competitor was, he was confident that Zoominfo still had numerous use cases that would benefit the company. “We

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? B2B sales are complex and the buying groups can be 8-12 people.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Martech

JULY 19, 2023

Send subscription-related emails to the right buying contact for a company by using the new release to designate the buyer contact on a subscription record. Spam detection for form submissions Achieve greater data hygiene by automatically moving potential spam submissions into their own area to review or take action in bulk.

Data Hygiene 91

Data Hygiene Privacy Landing Pages CAN-SPAM 91

Biznology

MAY 22, 2017

Furthermore, the reg requires businesses to buy only from firms who are compliant. One helpful resource is Pauline Murphy , managing director of 1 Stop Data Limited , in the UK. Alongside lead generation and data hygiene calling, she offers GDPR compliance services.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

SalesIntel

AUGUST 11, 2021

That’s where data comes in to help you with hitting right on the dartboard every time. This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Zoominfo

JANUARY 5, 2021

Feed Salesforce the best (and freshest) data with ZoomInfo Enrich. Practicing good data hygiene is essential. When it comes to generating leads and closing deals, sales and marketing professionals need the right system for tracking the buying journey and a compatible network of data that can plug right into it.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Zoominfo

JULY 2, 2020

Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. Prioritize Data Hygiene As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

SEPTEMBER 18, 2018

But as marketing technology has advanced, so too has personalization—marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. If your database is full of outdated or incorrect data, your personalization efforts will backfire completely.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

OCTOBER 5, 2021

Secure Executive Buy-In Market intelligence is not a simple tactic that your business can implement on a whim. Rather, it’s an ongoing strategy that requires your entire organization to embrace a data-driven culture and mindset. You can leverage market intelligence to identify and study potential new markets.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

JANUARY 5, 2021

Feed Salesforce the best (and freshest) data with ZoomInfo Enrich Practicing good data hygiene is essential. With this ‘dynamic duo’ in their toolboxes, your teams have the resources they need to fill their pipelines with quality leads. Let’s take a look.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing.

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Litmus

NOVEMBER 30, 2023

While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) And we’re just going to say this one more time for the people in the back: Don’t ever, ever buy an email list. Email deliverability is a complicated, technical beast. What is a spam trap?

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Zoominfo

JULY 5, 2018

3 Ways to Operate a More Data-Driven Marketing Program. And, as a result, today’s B2B buyers are faced with many different buying options. While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Enter data-driven marketing. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

DealSignal

APRIL 27, 2023

Buyer Personas focus on the buying committee roles of your Ideal Buyers. Boosting the buying cycle The use of downstream intent data can accelerate the buying cycle by enabling brands to score, segment, and prioritize accounts based on recent behavior. When intent is high at an ABM account, it is time for sales to pounce.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Zoominfo

FEBRUARY 28, 2018

And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Terminus

AUGUST 5, 2020

Lead-to-account matching and data hygiene: Improve your Salesforce data hygiene by mapping all orphaned leads to the appropriate account, build customized marketing programs around the entire buying group within an account, uncover missing decision-makers within a target account.

Top of Funnel 46

Top of Funnel Account Based Marketing ABM Data Hygiene 46

Rev

FEBRUARY 15, 2023

These relationships will help you drive alignment and buy-in for your RevOps strategies. Best practices to increase flow and conversion of high-quality leads Study the exegraphics of your best customers to learn what characteristics your ideal customers display when showing signs of being ready to buy.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Martech

JULY 6, 2022

The most grievous error when it comes to buying martech is holding the belief that you can solve your toughest marketing problems by buying technology. Martech vendors can help with many of those learning objectives, but the big mistake is thinking that deep strategic work will be done by buying a tool. Processing.Please wait.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Work Management Marketing Management 96

Adobe Experience Cloud Blog

MAY 15, 2019

Are they at the right stage of the buying cycle? So, pay close attention to your data hygiene. Many companies operate today with the same basic data strategy they used when CRMs first launched. How will it help them do their jobs better? What are they under pressure to achieve? How can you help them achieve it?

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

DealSignal

AUGUST 30, 2021

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Zoominfo

MAY 3, 2018

For an in-depth guide to selecting a data vendor, check out Try Before You Buy: Data Sampling Strategies. A database cleanse can involve some normalization and appending but also may cover things like deduplication, data corrections, market intelligence reports, and even net new leads. Choose wisely. Database Cleanse.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Biznology

AUGUST 26, 2016

Transactional Data. To drive sales higher, you must understand what, how, and why customers are buying. Transactional data will also help you see what products and services aren’t resonating with your audience, so you can change focus as necessary. Data hygiene is an often overlooked part of collection and management.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

Binary Demand

JULY 21, 2023

The data source determines whether it was pre-existing or generated on demand. It’s like buying a car: a new vehicle from a reputable dealership ensures a problem-free experience, while pre-owned vehicles can have quicker issues that require your attention. This process involves deduplicating or deleting irrelevant records.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Martech

SEPTEMBER 8, 2021

Identify prerequisite steps to realize medium and long-term ambitions Example: Improve data hygiene Example: Implement knowledge base for AI-driven tools to use Serve as an internal technical consultant to the marketing department Help identify strategies to meet needs (buy vs. build, right-size contracts, etc.)

Marketing AI 64

Marketing AI Work Management Marketing Management Marketing Automation Services 64

Zoominfo

MAY 7, 2021

We walked them through every use case you could possibly do with ZoomInfo — automated workflows, data hygiene, prospecting, ReachOut, integrations with third-party systems, etc. — No matter who the competitor was, he was confident that Zoominfo still had numerous use cases that would benefit the company. “We

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Zoominfo

MARCH 4, 2018

Influencing purchase decisions is relatively the same in B2C selling, but in the B2B realm you are dealing with procurement specialists, stakeholders, and buying committees. And for good reason — your CRM manages customer and prospect data which contains valuable information regarding customer behavior and buying habits.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Biznology

FEBRUARY 28, 2014

Ken offers a dozen or so red flags to look for when considering buying email addresses—and I have picked up some of his ideas, too. B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting'

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80