Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

WriteSpark

FEBRUARY 18, 2009

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Twitter Updates. follow me on Twitter. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. Learn more about her services at www.writespark.com.

Social Media 120

Social Media Media Forrester Copywriting 120

Marketing Insider Group

NOVEMBER 27, 2012

Map the content to your customer buying cycle. Define Your Content Marketing Plan – Identify how far your own resources can take you without having to “buy” content from other sources. Follow the people who follow you on Twitter. Look at how much content you create that is gated vs un-gated, customer-focused or product-centric.

Marketing & Strategy 100

Marketing & Strategy Content Copyright Buying Cycle 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Biznology

FEBRUARY 11, 2016

So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media.

Social Media 80

Social Media Work Management Marketing Management Media 80

EveryoneSocial

MAY 11, 2021

So be sure you’re only posting content you would feel comfortable showing up in your boss’ inbox, your coworker’s Twitter or Instagram feed, or the front page of a major news site.”. Instruct them to abide by social media etiquette , only share what’s theirs, and avoid posting copyrighted material.

Social Media 116

Social Media Rules Media Guidelines 116

Convince & Convert

JULY 21, 2010

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Read the fine print.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Marketing Insider Group

DECEMBER 7, 2010

He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. This got me to thinking. Share your thoughts, post a comment.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

WriteSpark

DECEMBER 16, 2008

Twitter Updates. follow me on Twitter. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Learn more about her services at www.writespark.com. Become a Fan. How to Find a.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

NOVEMBER 11, 2008

Twitter Updates. follow me on Twitter. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Learn more about her services at www.writespark.com. Become a Fan. How to Find a.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

AUGUST 12, 2008

Twitter Updates. follow me on Twitter. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Learn more about her services at www.writespark.com. Become a Fan. How to Find a.

Conference 120

Conference PR Public Relations Copywriting 120

Hubspot

MARCH 15, 2017

Copyright Bots. One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. They’re the ones that crawl the web to help you find the best deals on something you might be looking to buy online. Web scrapers achieve the opposite effect as copyright bots. Good Bots vs. Bad Bots.

Copyright 76

Copyright Classified Ads CAN-SPAM Amazon 76

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers. Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Join the live discussion on Twitter using # BlogWell. But using Twitter, and Facebook are also necessary for giving other information. Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Know them all.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

OCTOBER 5, 2010

We want to get people to know us, like us and trust us so much that they want to buy from us and stay with us. Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? All rights reserved.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

OCTOBER 19, 2010

This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. For most B2B buying experiences, they expect to speak to a salesperson at some point in their journey. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Sharpspring

DECEMBER 9, 2022

Here’s a quick rundown of the differences: TikTok Creator Accounts: access to full music and sound library, including copyrighted songs. For TikTok, though, you’ll need to focus on their interests instead of creating content to push them along a buying journey. TikTok, however, offers helpful marketing features for both account types.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Marketing Insider Group

JUNE 18, 2010

Allow your prospects to decide for themselves what the best content is for them for the buying stage they are in at the time. When prospects are ready to buy, they will use keyword search to research products and solutions. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? All rights reserved.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Hinge Marketing

DECEMBER 11, 2019

Don’t want to buy a car? Institutions who publish research sometimes sell distribution licenses to companies looking to incorporate research into their content strategy without infringing on copyright intellectual property. Here are a few ways you can supercharge your B2B content strategy with original research. (1)

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Marketing Insider Group

JULY 15, 2010

My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. It was also interesting to watch the conversation on Twitter both during and after the event. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. We have also had success with creating specific content around each step in the buy cycle on each landing page. Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. We have also had success with creating specific content around each step in the buy cycle on each landing page. Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Still asking if social media is worth the effort.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

SEPTEMBER 15, 2010

Marketing is all about getting people to know you, like you and trust you enough to buy from you. I closely follow people on Twitter who are active in sharing information relevant to my job. Many college kids do not use Twitter or LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

WriteSpark

AUGUST 19, 2008

Twitter Updates. follow me on Twitter. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Learn more about her services at www.writespark.com. Become a Fan. How to Find a.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

OCTOBER 7, 2010

If the quantified impact of the business problems exceeds the investment required to solve the problems, a buying decision is easy to justify. The Visual Close Some prospects have a hard time making a buying decision, regardless of the attractiveness of the potential return on investment. If the prospect answers “Ten”, you’re done!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing 261

OCTOBER 12, 2018

The Lifecycle Mapping Method For Email Marketing, designed by Philip Storey, copyright Enchant Agency. Besides, you can share the success with everyone in the company to get buy-in and support. Share the elements of your newsletter strategy with us on Twitter. Then, use these milestones to inform your segmentation strategy.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Marketing Insider Group

NOVEMBER 1, 2010

You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Hubspot

SEPTEMBER 5, 2018

Convert: To make it easy for prospects to buy, we offer free versions of our software so users can try before they buy and seamlessly upgrade. As you step through this exercise, screenshot your flywheel and share them on Twitter or Instagram using the hashtag #OurFlywheel. Include description as desired in body of message.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Marketing Insider Group

JUNE 7, 2010

Quite simply: Executive buy-in. According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. To hear more, I hope some of you can join in us in New York or follow along on twitter using hashtag #B2BDance. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. It is possible to generate only highly qualified leads – just say something like: “If you are ready to buy, click here.&# You can’t “sell&# someone unless they are in the market to buy a product or service like yours.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JUNE 2, 2010

And according to the study “ The Role of Search in Business-to-Business Buying Decisions ,” 65% of respondents stated that they prefer search engines to review sites, manufacturer sites and industry portals. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60