Zoominfo

JANUARY 23, 2021

That starts with your ideal customer p ersona (ICP) — a representation of the person whose business needs fit your product or service. . link] — ZoomInfo (@ZoomInfo) January 20, 2021. For the B2B sales rep, social media channels like LinkedIn and Twitter are a gold mine for connecting with potential leads.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

MAY 21, 2020

If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Like many B2B companies, ZoomInfo has such a wide total addressable market. Use a Time-Based Scoop.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

FEBRUARY 13, 2021

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Follow Sears on Twitter 3.Natali Follow Matt on Twitter 6.Sebastien

Analytics 100

Analytics Business Digital Transformation Merchandising 100

Zoominfo

MARCH 3, 2019

Although G2 Crowd is intended to help buyers compare and purchase business software, it also provides a helpful way to research your target companies and accounts for free. What kind of marketers would we be if we didn’t include ZoomInfo on this list? What kind of marketers would we be if we didn’t include ZoomInfo on this list?

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Webbiquity

MAY 16, 2023

Paid alternatives include products like Snitcher , ZoomInfo , Visitor Queue , LeadLander , and 6Sense. It also pulls in data from GA, GSC, and Google My Business (GMB) ads. It’s geared toward ecommerce and SaaS businesses, and popular in consumer financial services. These are generally powerful but pricey tools.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Zoominfo

JANUARY 22, 2019

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free reign to voice their opinion about a business or product. 68% of Americans say that positive reviews make them more likely to use a business. 8 Steps to Handle Negative Business Reviews.

Business 213

Business Zoominfo Opinions Contact Marketing 213

Zoominfo

JUNE 10, 2022

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. They also expect that all employees take a minimum of three weeks off work per year.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Use buying signals to get in front of newly established businesses. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Use buying signals to get in front of newly established businesses. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JANUARY 8, 2021

Lead gen marketing is what businesses do to attract ideal customers. The better you understand your customers — and continue to solve their business problems — the more likely you are to secure their ongoing business (such as crucial annual renewals). Take Twitter, for instance. Welcome to lead generation marketing.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Zoominfo

JUNE 12, 2019

Twitter Followers: 124k. Through Twitter and Facebook, followers can access videos, articles, and even podcasts filled with practical advice for becoming better sales professionals. Twitter Followers: 22.9k. Twitter Followers: 67.2k. Twitter Followers: 66.6k. Twitter Followers: 49.1k. Wondering who they are?

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Zoominfo

JULY 29, 2019

With the help of our experts, today’s blog post covers the many different facets of B2B data hygiene and the role it plays in business. Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. Marketing lives and dies in the data.”

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. For small businesses, social media is likely lead generation-focused.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Zoominfo

AUGUST 17, 2020

Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Now, we’re seeing a second wave of digital tool adoption of E-signature and payroll services as businesses move an increasing number of core functions online. Clearly, he was on to something.

Zoominfo 130

Zoominfo Click Rate Order Software 130

Zoominfo

JUNE 27, 2018

This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals. On average, businesses generate $6.50 70% of businesses make $2 or more for every dollar invested, and 13% make $20 or more ( source ). On average, businesses generate $6.50 32% of U.S. What are you w.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

JANUARY 19, 2020

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free rein to voice their opinion about a business or product. While bad online business reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why.

Business 130

Business Opinions Press Contact Marketing 130

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. For small businesses , social media is likely lead generation-focused.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Zoominfo

SEPTEMBER 18, 2019

These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. Once you’ve gotten your daily dose of motivation, pass these words of wisdom along to your Twitter followers! Or, contact ZoomInfo today. 10 Marketing Productivity Quotes.

Product 171

Product Planning Zoominfo Work Management 171

Zoominfo

FEBRUARY 25, 2021

industry or role) you want to attract to your business and product. However, your buyers want to know how you can help them solve a business problem. Is there an industry trend affecting their business — one that your product can help them overcome? For instance, LinkedIn and Twitter are good sources for connecting B2B buyers.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

APRIL 16, 2018

On top of Keenan’s personal and professional accolades, he’s a favorite among the ZoomInfo team. It means providing customers with information and data that can help them run their business. In a recent Twitter Q&A we hosted, a participant asked the following question: “Hi @Keenan and @Zoominfo ! Keenan’s response?

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Zoominfo

MARCH 26, 2018

It means putting the customer at the center of every business decision, including product development and marketing. If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. Keep reading!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

MARCH 3, 2019

G2 Crowd Although G2 Crowd is intended to help buyers compare and purchase business software, it also provides a helpful way to research your target companies and accounts for free. ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? Check it out! Free Trial 3.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

SEPTEMBER 26, 2018

Most recruiters leverage platforms like Twitter and Facebook to post job listings—but that doesn’t contribute much to brand building. Let’s look at an example—Microsoft uses the Twitter profile @MicrosoftJobs to share content about their employees and company culture.

Ad Building 250

Ad Building Branding Brand Identity Zoominfo 250

Zoominfo

OCTOBER 20, 2021

“We’re seeing a huge uptick across the board as restrictions lift,” says Kerry Moore, Vice President of Talent Acquisition at ZoomInfo. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo What is passive recruiting? Let’s take a closer look.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. B2B Social Selling with Twitter. 92% of employees’ Twitter followers are new to the brand ( source ). 74% of B2B marketing companies use Twitter to distribute content ( source ). B2B Social Selling with LinkedIn.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

JUNE 17, 2019

It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. Among sales reps, businesses and everyday people alike, cold calling is a contentious practice. The B2B Sales Rep’s Guide to Twitter. Social Selling.

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Zoominfo

JUNE 25, 2018

Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. 43% of B2B buyers use online video to research products or services for their business ( source ). YouTube is an online community just like Facebook or Twitter. Produce engaging video content.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. So how can businesses gauge public perception?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Zoominfo

FEBRUARY 25, 2018

Check out our Twitter and Facebook banners below. In fact, research shows B2B brands that connect with their buyers on an emotional level earn twice the impact over marketers who are still trying to sell business or functional value ( source ). Contact ZoomInfo today. Posting exclusively about products. We know B2B databases.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

DECEMBER 6, 2018

Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Social media has had a massive impact on almost every aspect of business — and recruiting is no exception. Continue reading.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. It also means buyers are knowledgeable about how your product might fit their business needs. And 44% of millennials prefer no sales rep interaction at all in a B2B setting.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options. This slows the buying process.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JUNE 4, 2018

Before we get into it, here’s a quick definition of a vanity metric: A vanity metric is data that looks good at first glance, but provides little insight into business success, company revenue, and ROI. Twitter followers. Contact the sales team at ZoomInfo to learn how our business database can improve your B2B marketing efforts.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

APRIL 21, 2019

93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. On other platforms like Facebook and Twitter, recruiters must think outside the box. For example, Twitter’s advanced search option allows you to search for keywords and phrases within a given location. You’ll likely find the perfect hire.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162