How do you PROVE the value of Twitter?  Like most questions in business, the answer is, “it depends,&#   but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. There are MANY benefits to Twitter besides direct sales.  As a small business owner, I don’t find it necessary to formally calculate the ROI (even though it may be possible) because the value I am receiving is instinctive and self-regulating. For most smart people, hearing a story of Twitter success is just as good as a pie chart. MORE >>

Click here if you can’t view this short video interview with Twitter’s Don O’Leary. You need a score card to keep up with all the changes going on at Twitter. few months ago, I had the chance to meet Don O’Leary , who had just taken a new job growing Twitter’s commercial prospects in Europe. With six months under his belt in the new job, I caught up with him again and asked him how businesses of any size — even solo entrepreneurs — can take advantage of some of the new advertising opportunities. MORE >>

It’s hard to believe but my three year Twitter anniversary is approaching so I’ve been reflecting on this channel and what it has meant to me. know this may sound bold but it’s undeniable that Twitter has changed my life.  I’ve learned so much and discovered wonderful people who have become great friends, collaborators and business partners. So in a celebratory toast to this incredible little tool, here are five indispensable lessons for success on Twitter: 1) Numbers matter … sort of. Is Twitter for everybody?  Why 200? But wait!  MORE >>

'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Now, Twitter chats aren’t really new. MORE >>

I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Twitter Chats have become an important networking and sales tool. In fact, you can even make money off of Twitter chats. The idea behind a Twitter Chat is very simple. For example, #CMChat gathers people who are in the country music business and #CookingChat brings together cooking enthusiasts. Yes, you can make money from a Twitter chat! So how do you get started? Set-up. MORE >>