The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers
Marketing Insider Group
APRIL 17, 2023
Then, close the loop by sharing performance metrics with the SME to reinforce the value of their participation. If the company amplifies the content through organic or paid means, your SME may be able to reach a wider audience. An SME may assume you’ll need hours or days of meetings when you can get the job done in 30 minutes.
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